Remove 2020 Remove Advertising Remove Promotion Remove User-Generated
article thumbnail

What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

article thumbnail

Everything Brands Need to Know About TikTok in 2020

Hootsuite

And with the advertising floodgates wide open, brands are too. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. — Taylor Lorenz (@TaylorLorenz) February 3, 2020. — Cowbelly (@CowbellyTV) January 26, 2020. What is TikTok?

Branding 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top Twitter Updates You Need to Know: October 2020

Hootsuite

Those updates can include everything from a Twitter story update, to users changing who can reply to Tweets, to increased context around Twitter trends. While changes and updates are always being made, here are the new Twitter updates for October 2020 that are most relevant to businesses and brands. October Twitter updates 2020.

Health 145
article thumbnail

Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. Advertising is much different and comes in many forms.

article thumbnail

Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. billion monthly active users. Source: Hootsuite Digital 2020 Report. New friends!

article thumbnail

10 Instagram Best Practices You Should Be Following in 2020

Hootsuite

As new advertising, creative, and sales tools come online, brands are discovering new ways to engage users. For breakout success in 2020, you’ll need to keep up with the latest trends and make full use of what Instagram has to offer. Last year, businesses spent roughly $20 billion to advertise on Instagram.

article thumbnail

How to Run Facebook Ads: A Step-by-Step Guide to Advertising on Facebook

Hubspot Marketing

Why advertise on Facebook? billion users every day, Facebook offers a unique opportunity for marketers to augment their organic efforts. When building your advertisement, you can set parameters from demographics such as age, interests, behaviors, and more to increase the likelihood of clicks. With more than 2.9