Hubspot Marketing

FEBRUARY 11, 2020

Video marketing is now one of the core pillars of content strategy. It's an incredibly powerful means of communicating your brands identity and values, while building rapport and more meaningful relationships with your customers and prospects. Users spend three times longer watching live videos than standard uploaded content.

Video Marketing

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos. Select your video types.

Video Marketing

Marketing Insider Group

APRIL 21, 2020

After a difficult end to Q1, 2020’s second quarter is projected to be even tougher. Consumers are spending more time on social networks; video consumption continues to increase. And video marketing for these companies can still be cost-effective if done correctly. Getting More from Performance Video Marketing.

Marketing Plan

Hubspot Marketing

MARCH 15, 2022

Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. Deloitte’s Heat Test Report found 69% of brands with representation in ads saw an average stock gain of 44%. About the Diversity in Video Report.

Video Marketing

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. People upload 500 hours of video every minute.

Advertisers

Hubspot Marketing

MAY 1, 2020

While people find live streams entertaining because they offer them a chance to see raw, authentic footage, view behind-the-scenes video from their favorite influencers, or interact in live Q&As with industry experts, brands also find this content beneficial for boosting awareness. How Live Streaming Benefits Brands.

Gen Z

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Social media seemingly changes by the second.

Digital Marketing

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing

Sprout Social

SEPTEMBER 3, 2020

And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. — Suto (@HalieAtisuto) August 28, 2020. Why does Twitch matter for marketers? Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands.

Gen Z

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick?

Branding

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. So, let’s do this!

User-Generated

Sprout Social

OCTOBER 14, 2020

But before you pursue big-budget branded video content for social strategy, you need a solid plan and an understanding of how to make the most of that content so it’s worth the investment. Create video content that is meaningful to people who are already your fans. 2020 Fall Box Spoiler Alert | Customization 1 | FabFitFun.

Key Performance Indicator

Hubspot Marketing

JANUARY 5, 2021

Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. Short-Form Video Trends to Look Out For. Another benefit?

Gen Z

Marketing Insider Group

OCTOBER 8, 2020

Since the 2020 pandemic, TikTok’s audience has grown exponentially. Video Marketing. According to Cisco, video will comprise more than 80% of global Internet traffic by the year 2020. With an effective strategy, video marketing campaigns can engage the minds of millions in a short period of time.

B2C

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. TikTok generated $1 billion in revenue in 2020.

Gen Z

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. And no other year showed how important it is to quickly adapt strategies as 2020. But we cannot deny how the field became more competitive and necessary for brands after COVID-19. Content Experience.

Market Trends

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities.

Gen Z

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. 92% of consumers agree that every interaction with a brand matters and the entire customer experience should be excellent.

Market Trends

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. In fact, it’s probably one of the reasons why you’re here. Tapping into Trust.

Marketing Mix

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. For brands, this current YouTube trend provides a great way to get in front of new users and increase your following.

Gen Z

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.

Content Marketing

Sprout Social

JULY 1, 2021

It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for how brands communicate and connect with new and loyal customers. When looking at the breakdown of published video content, brands within a few industries are outdoing those benchmarks. View this post on Instagram.

Transform

Hootsuite

JULY 21, 2020

Facebook videos earn the highest engagement of any other type of content on Facebook—with a rate of 6.09% engagement rate for video posts. Source: Digital 2020. How many users your video was shown to. How often your users interacted with your video. Instagram videos garner more engagement than photos on Instagram.

Analytics

Hubspot Marketing

JANUARY 6, 2021

Since customers value transparency, using a recognizable brand name and logo shows them that you’re not running a scam or being deceitful. 30% of top landing pages use video content. If you already use video as a part of your marketing, incorporating it into your landing page strategy can help you increase conversion rates.

eBook

Hubspot Marketing

SEPTEMBER 11, 2023

To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.

Content Marketing

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing

Martech

FEBRUARY 9, 2022

The study focused specifically on changes from 2019 to 2021, which covers pre-pandemic data, as well as how video consumption and marketing strategies evolved over the last two years. And the results confirm what we’ve all come to know about 2020: everybody was home, online, and engaging in digital content like video.

Marketers

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Video also emerged as one of the prevailing content marketing mediums as the decade progressed, particularly among younger consumers. Image Source.

Content Marketing

Hubspot Marketing

JUNE 22, 2022

It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. TikTok was the most downloaded app in 2019 and 2020, racking up over three billion downloads so far. They can also be videos, gifs, or still images. It also boasts 1.2

Gen Z

Hootsuite

JANUARY 12, 2022

Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. Initially launched in India on Sept 14th, 2020, and rolled out across the U.S.

Gen Z

Adams & Knight Marketing

JUNE 3, 2020

Adams & Knight, a Connecticut-based integrated digital marketing agency, was recently awarded 10 national Telly Awards, one of the world’s highest honors for video and television content for all screens. ” It also earned Bronze in Branded Content: Videography/Cinematography for “ RiMaConn Relay.”

Health

Marketing Insider Group

NOVEMBER 10, 2020

With COVID-19 still hanging over our collective heads and no concrete end date in sight, marketers must accept that their professional development opportunities look a little different than they did last year. Some of the most popular conferences in marketing, like HubSpot’s Inbound 2020, went fully virtual this year.

Marketers

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. People will not only learn about the emotional connection consumers have with your brand. What Role Can a Case Study Play in Content Marketing? Repurpose for Video Marketing.

Marketing Strategy

Sprout Social

OCTOBER 6, 2022

Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. You also need to know why you want your video to go viral. Are you looking for brand awareness? Each purpose will require your team to create different videos for audience members at different stages of the funnel.

Communications

Sprout Social

JULY 9, 2020

How can you harness content to your marketing advantage? From infographics to blog posts to video tutorials, you’ve most assuredly been at the receiving end of content marketing. On brand teams, it’s sometimes a standalone effort or handled as a segment of an overall marketing strategy. Topshop: Blog post.

Content Marketing

Hubspot Marketing

MARCH 5, 2021

As the full launch of YouTube Shorts inches closer, marketers are likely wondering how they'll take advantage of this video feature, what the final platform will look like, if it will have similar virality to TikTok, and how it could help brands better engage with YouTube's more than 2 billion active users.

Gen Z

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. By 2019, Watch had 270 million monthly users, and by 2020, that number had shot up to over 1.25

Analytics