Duct Tape Marketing

OCTOBER 23, 2024

What we're finding is that, and this is just a difference between 2020 and 2024, really over just three or four years. Shorter sentences, probably better Steve Oriola (11:27): Then don't be a copywriter. The big thing that you guys have been promoting about your findings is that complex copy is herding conversion rate.

CRM 78

CRM Transform Copywriting Marketing Automation Platform 78

Unbounce

MARCH 2, 2020

Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. And SaaS marketers are getting better at all of the above in 2020. SaaS Landing Page Trends in 2020 [A Qualitative Look].

Copywriting 145

Copywriting eBook eCommerce Customer Journey 145

Neil Patel

SEPTEMBER 22, 2020

Many businesses hire a FB ad manager and a copywriter for the landing page. After looking at this detailed list of the best CRO companies of 2020, you’re probably wondering how to choose the best one of them all. The post The 8 Best CRO Companies of 2020 appeared first on Neil Patel.

Price 145

Price Communications Social Media Marketing SEO 145

Unbounce

JUNE 11, 2020

It’s 2020. The headline uses a proven copywriting formula: “How to do X without Y”. It’s clear no copywriter is showing off here. The ordinary ways we do things have been disrupted left and right, up and down. So it’s fair for a marketer to ask: “Is now a good time to be running webinars?

Copywriting 145

Copywriting Education Entertainment Promotion 145

Marketing Insider Group

JUNE 23, 2020

In this blog post, we’ll discuss what a web strategy is and outline the most important factors to focus on, so you can have a successful strategy in place for the remainder of 2020—and beyond. In 2020, web strategy success looks like determining what’s best for your audience —not forcing them to do what you think they should.

Copywriting 111

Copywriting eBook SEO New Technology 111

Litmus

FEBRUARY 8, 2021

In 2020, we launched the Email First Awards to celebrate all of the great work email teams have been doing. It offers a grid system with measurements for the assets as well as character counts for the copywriters. The post The 2020 Innovator Award: an interview with Annett Forcier appeared first on Litmus. Annett Forcier.

Copywriting 111

Copywriting Retail Email Marketing Product 111

Neil Patel

NOVEMBER 7, 2020

The company applies top-notch SaaS copywriting skills to craft relationship-based email sequences to keep customers happy. #4 From strategy to the acquisition of email addresses, selection of email marketing software, email copywriting, and campaign management, they all require some different kind of expertise. That’s unreal.

Email Marketing 112

Email Marketing eCommerce Thought Leadership Copywriting 112

Litmus

SEPTEMBER 15, 2020

Just heard an amazing talk by @tamadear during #LitmusLiveWeek that made me re-think the way I approach some aspects of copywriting. — April Presnell (@APresnellAuthor) September 15, 2020. — Magan Le (@maganle) September 15, 2020. Loving this virtual conference! don't make people feel like crap.

Copywriting 95

Copywriting Price Education Communications 95

Litmus

OCTOBER 26, 2020

In this blog post, we interview Kimberly Coburn, Senior Copywriter at Digital Additive , and take a peek behind their Email Spirit Award winning entry. Senior Copywriter at Digital Additive. Learning a bit about you now… How did you get into copywriting in general and email in particular? Kimberly Coburn.

Copywriting 88

Copywriting Communications Education Branding 88

Hubspot Marketing

OCTOBER 1, 2022

For Example: In those two years, I've seen her not only excel at the core elements of her job -- like copywriting and copyediting — but also learn other tasks that extend well beyond the scope of her role. These include email marketing, event planning, and even championing our company's internal communications.

Copywriting 140

Copywriting Management Communications Education 140

Content Marketing Institute

JANUARY 28, 2019

To that end, Red Hat has created/hired an integrated team of copywriters, journalists , content strategists, librarians /curators, localization experts, academics, and editors. The content marketing practitioner of 2020: Is a leader in the organization’s communication strategy. Increased demand to fill the sales pipeline.

Whitepaper 110

Whitepaper B2C Communications Marketers 110

Unbounce

NOVEMBER 7, 2019

Take a look at these hand-picked ecommerce landing page examples to make 2020 your best-selling year yet. As a copywriter, I know as well as anyone that (and this is hard to admit) text and bullet points will only get you so far when it comes to overcoming purchase objections.

eCommerce 145

eCommerce Shoppers Shipping Manufacturing 145

Duct Tape Marketing

AUGUST 31, 2017

The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. Millennials will make up roughly 35% of the global workforce in 2020 and right now many are optimistic about their career prospects – two-thirds to be exact.1 What is a modern copywriter to do?

Copywriting 64

Copywriting Millennials Inbound Marketing B2C 64

Hubspot Marketing

OCTOBER 16, 2019

Internal copywriting. In the example below, the Kardashians attend media training to practice answers to the most controversial questions reporters ask them. As a brand, the Kardashians have a lot of moving parts, and the family had never discussed or practiced the messaging they'd use when talking to the media.

PR 144

PR Communications Price Management 144

Neil Patel

SEPTEMBER 24, 2020

In terms of pricing, you can avail the à la carte Facebook ad copywriting services for $49.99, while outsourced Facebook advertising costs 10% and 15% of your total budget depending on the range. The post The 5 Best Facebook Ad Companies of 2020 appeared first on Neil Patel.

Advertisers 110

Advertisers Advertising User-Generated Social Media Marketing 110

Litmus

AUGUST 28, 2020

Live Optimization is our fun and fast-paced feedback session where we crowdsource strategy, copywriting, and design feedback directly from email experts and peers. So share your email with us for some live optimization love during Litmus Live Week (September 14-18, 2020). Tuesday, September 15, 2020: live general email optimization.

Copywriting 117

Copywriting 117

Zumvu

SEPTEMBER 14, 2020

Yet, most copywriters are often stuck relying on traditional content writing strategies. Consumers will easily follow a new trend, especially if it suits their needs.

Copywriting 52

Copywriting 52

Sprout Social

JULY 21, 2020

From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. — Jon-Stephen Stansel (@jsstansel) June 17, 2020. — Opportunity Unknown (@oandupodcast) June 17, 2020. MPOAnthea) July 1, 2020. halp ???????

Copywriting 145

Copywriting Communications Management Place 145

Sprout Social

FEBRUARY 1, 2021

For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. For many social marketers, 2020 was filled with burnout and stress. Above all, 2020 reinforced how vital social media marketers are to an organization’s success.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Copywriting 144

Sprout Social

FEBRUARY 25, 2021

— Jenny Li Fowler (@TheJennyLi) August 2, 2020. When Social Media Coordinator/Manager/Specialist really means: Community Manager Copywriter Data Analyst Graphic Designer Researcher. Walton Smith (@GoesByWalton) October 5, 2020. Social media managers are often told, "work your magic!" " It's not magic.

Copywriting 139

Copywriting Marketers Marketing Management 139

Duct Tape Marketing

SEPTEMBER 16, 2021

She started writing for a living in college and joined Homeward in 2020. In this episode, Kate Cooper talks about her less is almost always more approach to content, how different components of copywriting and content creation can work together cohesively, and how to think about content as stages that align with the customer journey.

Copywriting 101

Copywriting Finance Customer Journey SEO 101

Sprout Social

JULY 16, 2020

As a copywriter, it’s tough to admit when words aren’t enough—but in this case, it’s absolutely true. — Ben & Jerry's (@benandjerrys) June 19, 2020. That’s what Ben & Jerry’s did when they partnered with the International Rescue Committee (IRC) for 2020’s World Refugee Day. What you can learn.

Copywriting 139

Copywriting Education Price Branding 139

Litmus

MARCH 24, 2020

— Phil Yanov (@philyanov) March 12, 2020. While Jason’s got a strong background in email design, my experience lies in copywriting and setting up automation—so when the RGE team announced there would be a design challenge, I was pretty nervous. — Jeff Jacobs (@JeffreyPJacobs) March 14, 2020. Email Design is HARD.

Copywriting 60

Copywriting Email Marketing Entertainment Communications 60

Litmus

APRIL 29, 2021

Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Copywriters, designers, and developers can refer back to the email brief to ensure what they’re doing is appropriate and that there’s no scope creep. Does any of this sound familiar?

Copywriting 139

Copywriting Key Performance Indicator Email Marketing CMO 139

Hootsuite

AUGUST 17, 2020

If you’re new to paid social, 2020 is an interesting time to get started. A post shared by salonbonvivant (@salonbonvivant) on Jul 16, 2020 at 6:41am PDT. I’ve seen it in rooms with tons of bold… Posted by Article on Tuesday, July 14, 2020. — Google Canada (@googlecanada) June 26, 2020. Source: MoonPie ).

User-Generated 145

User-Generated Advertisers Advertising Social Media Marketing 145

Rock Content

FEBRUARY 5, 2021

billion people were active internet users as of October 2020. From copywriters and editors to SEO specialists and graphic designers, several people will likely handle your content before going live. And memes are going more viral. The power behind digital content is nothing to argue about. According to Statista , almost 4.66

Key Performance Indicator 143

Key Performance Indicator Transform Copywriting Entertainment 143

Sprout Social

OCTOBER 30, 2020

— Jenny Li Fowler (@TheJennyLi) October 26, 2020. — Anthony Yepez (@AnthonyYepez) October 28, 2020. The content creator is a strong copywriter with a creative mind. — Daniel Lantin (Marketing Student, 3rd Semester) (@dvglantin) October 29, 2020. — Jon-Stephen Stansel (@jsstansel) August 10, 2020.

Social Media Marketing 98

Social Media Marketing Copywriting Key Performance Indicator Transform 98

Hootsuite

OCTOBER 15, 2020

— Jon Gibbins (@dotjay) July 9, 2020. A post shared by Latinx in Power Podcast (@latinx_in_power) on Sep 8, 2020 at 10:44am PDT. — Holly Scott-Gardner (@CatchTheseWords) September 25, 2020. Learn from the best : WebAIM offers tips and several examples, and copywriter Ashley Bischoff’s presentation is very helpful.

Social Media Marketing 145

Social Media Marketing User-Generated Health Copywriting 145

Rock Content

AUGUST 11, 2020

The native WYSIWYG WordPress text editor has several features to make a copywriter’s life easier but sometimes we need more than that. The post The 64 best WordPress plugins to use on your blog in 2020 appeared first on Blog. Below, check out the tools that can help with the daily routine of writers who use WordPress!

SEO 93

SEO User-Generated Analytics Advertisers 93

Hubspot Marketing

APRIL 4, 2022

This doesn't surprise me — in 2020 alone, Google ran more than 500,00 experiments that led to 4,000+ changes to search. Keep in mind that other page-ranking factors still apply — so don't skip on backlinks, SEO-optimized copywriting, and other ranking strategies. Algorithm changes. Emotionally-Charged headlines.

SEO 145

SEO Copywriting User-Generated Content Marketing 145

Litmus

FEBRUARY 5, 2021

In this episode of Delivering, host Jason Rodriguez chats with Kimberly Coburn about copywriting in email, homesteading and self-reliance, and her recent Email Spirit Award win as part of Litmus Live 2020. On her daily work as a copywriter (2:40). Testing and data for copywriters (10:30). Show Notes.

Copywriting 65

Copywriting Email Marketing Marketers Marketing 65

Unbounce

MARCH 17, 2022

According to the Gustavson Brand Trust Index, brand trust fell to an all-time low in 2020. On Twitter, copywriter and content strategist Jacob McMillen shared an outage apology from Calendly that shows a genuine desire to do better: Image courtesy of Jacob McMillen/Calendly. Or, even worse — they don’t say anything about it at all.

Branding 140

Branding Copywriting Communications Product 140

Hootsuite

OCTOBER 12, 2021

The idea that traditionally, we go to the office because the office is, quite simply, where work is done, has become a story from pre-March 2020. Employees are already stressed: 70% had more stress and anxiety at work in 2020 than any other previous year and return-to-office plans are only making that worse, says Harvard Business Review.

Health 136

Health Copywriting Promotion Place 136

Set Up

APRIL 26, 2022

At the onset of the pandemic in early 2020, many companies cut their marketing budgets and laid off members of their marketing team, and now as the economy heats up, it is hard to fill open roles. This post was written by Joe Koufman , the Founder & CEO of Set up. Finding the best marketing talent right now is a huge challenge.

Copywriting 98

Copywriting Marketers Marketing Price 98

Litmus

MAY 5, 2020

Every year, Litmus Live brings together a global community of designers, developers, and marketers to celebrate all things email, and in 2020 we’re looking forward to hosting you on the (virtual) stage at Litmus Live Week in September. We’re happy to say that the Call for Speakers for Litmus Live Week is open from now until June 30, 2020!

Copywriting 68

Copywriting Email Marketing Analytics Marketing Plan 68

Litmus

MAY 4, 2020

Every year, Litmus Live brings together a global community of designers, developers, and marketers to celebrate all things email, and in 2020 we’re looking forward to hosting you on the (virtual) stage at Litmus Live Week in September. We’re happy to say that the Call for Speakers for Litmus Live Week is open from now until June 30, 2020!

Copywriting 68

Copywriting Email Marketing Analytics Marketing Plan 68

Martech

SEPTEMBER 23, 2022

At the end of 2020, Adobe acquired the work management platform Workfront. It’s specifically a solution that lets a team collaborate on web design — and not just a team of designers, but content creators, copywriters and other stakeholders. Get MarTech! In your inbox. Processing.Please wait. From Workfront to Figma.

Copywriting 98

Copywriting Management Analytics Content Marketing 98