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Posted by stewartfussell GenerationZ's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is GenerationZ? First and foremost, their relationships with brands are very different than those of the generations that came before them.
Outside of China, 77% of GenZ, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2
Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketingplan and real world examples of social-first strategy.
22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Instagram saw a 48% increase in ad reach from January 2020 to January 2022. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Source ) 3. Source ) 4.
Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. And no other year showed how important it is to quickly adapt strategies as 2020. It is even more important to focus on video marketing when a company is thinking about its future and getting GenZ on board.
General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. 80% of marketers held live events in 2022.
In our survey, we found that 57% of influencer marketers reported influencer marketing as one of the most effective trends they leverage. We also found that 86% of marketersplan to continue investing the same amount or increase their investment in influencer marketing. Clubhouse. And in a way, it was.
That’s precisely why your brand should be including memes in your content marketingplan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. They’re not even thinking about retirement. Conclusion.
Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.
Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. Nobody could have predicted how 2020 would change the face of marketing. Source: [link].
Food for thought: a staggering 89% of marketersplan to increase (or maintain) their investment in short-form video in 2022. Released in 2020, Reels represent Instagram’s response to TikTok re: short-form video. Trying to decide between Instagram Reels vs. TikTok? What are Instagram Reels? Availability.
GenZ spends a lot of time on this platform daily – over 45 minutes (21.5 hours per month in 2020). We are a content marketing agency that creates quality, engaging, and SEO-driven content to help businesses reach and engage their target audiences. Share company or industry news, or weigh in on a recent announcement.
Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of GenZ searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Ask yourself: Does Reddit fit into our marketingplan? Host an AMA.
Video Content Marketing Stats on Ad Spending 66. In 2020, digital video ad spending was reported to be $9.95 Wyzowl noted that 78% of marketers observed an immediate increase in sales by using video marketing. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic.
Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media strategy, truer words have never been spoken. Until 2020, that is. But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test.
Recent data shows 68% of video marketersplan to include LinkedIn in their video marketing strategy in 2022—up 5% from last year. According to Pinterest , video views on the platform increased 100% year-over-year in Q4 2020, and the platform is growing in popularity with younger populations. Share on Snapchat.
(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketersplan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.
Analysis indicates that combined spend on these platforms grew by 43% year-on-year during Q3 2021, matching the peak seen in 2020’s golden quarter. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.
Also use it to track results and present the plan to your boss, teammates, and clients. from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially GenZ — value authenticity above all. Step 1: Create a social media marketing strategy. You need a plan, man.
To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020. By the end of the year, TV ad spend is expected to jump 18% on 2020, which declined by 11% versus pre-pandemic levels.
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