Remove 2020 Remove Global Marketing Remove New Technology
article thumbnail

Executive Insights: A Marketing Technology (MarTech) Conversation with Scott Brinker

Marketing Insider Group

We are now up to over 8,000 different Marketing Technology (MarTech) applications, up from the year before (7,000+). What happened to the long-expected consolidation, what do you think the second half 2020/2021 results will show, and will we finally see consolidation in MarTech solutions?

Transform 135
article thumbnail

How to Recover Ad Retargeting Audiences After iOS 17

Customers.ai

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. We also know marketers are great at adapting. billion by 2026, growing at a CAGR of 13.3%.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde

Marketing Insider Group

In 2020, Arizona State University’s Seidman Research Institute unveiled the economic, social and fiscal impact of our program on individuals, families and the state of Arizona. The post Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde appeared first on Marketing Insider Group.

article thumbnail

Prepare For the Post-COVID Marketing with These 5 Trends

Pam Didner

Education and show-and-tell of new technology and products (e.g. Well, if you want to be efficient and understand digital marketing, you need to go beyond just creative, email, campaigns and copywriting. Ok, nothing about 2020 went according to plan, we were all thrust into unfamiliar territory. Covid Vaccine?).

article thumbnail

Unprompted: An AI arms race is raging in Silicon Valley—but what comes next?

Unbounce

They’ve got access to global marketing, sort of at the click of a mouse. there’s also some, I guess, irony in the fact that part of what might be holding Google back here is because they are in a fairly strong position in an existing market, right? Yeah, it’s very conflicting. [00:31:59]

article thumbnail

Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

According to a 2022 report by McKinsey, African fintech companies have already made significant inroads into the market, with around 2,500 companies, an average penetration of between 3-5% (excluding South Africa), and an estimated revenue of between $4-$6 billion in 2020. This is the lowest-hanging fruit of the African market.

Health 202
article thumbnail

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020. By the end of the year, TV ad spend is expected to jump 18% on 2020, which declined by 11% versus pre-pandemic levels.