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Using Social Media for Affiliate Marketing: 4 Tips To Get Started

Hootsuite

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. It allows brands to reach loyal followers of intensely relevant creators.

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How to create a stellar TikTok affiliate marketing strategy

Power Digital Marketing

TikTok is widely used by both small companies and vast enterprises to expand brand recognition and drive sales. 1 The same goes for affiliates. Read on to learn more about the power of TikTok affiliate marketing and our expert tips on crafting a strategy that’ll make competitors green with envy.

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Ecommerce Data Benchmark Report 2023

Digital Marketer

Ecommerce Businesses: Web Analytics Revenue was down 5% YoY, which predominantly came from declines in Q2 and Q3 (Q3 was down 16%). A portion of this is likely due to inflation, as the AOV increased as 2022 went on, as opposed to 2021 where AOV was consistent throughout the year, even during the Q4 peak retail period.

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20 Technical Skills Every Marketer Needs

Hubspot Marketing

While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered " soft skills ," categories like technology and analytical thinking involve technical skills. Search engine marketing (SEM). Brand positioning and strategy. Email marketing. Web analytics.

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How Performance Marketing Works [+ 6 Tools You Can Use]

Hubspot Marketing

Is affiliate marketing the same as performance marketing? Think of affiliate marketing as a subset of performance marketing. However, performance marketing has grown to cover more than just affiliates over the years. With any digital marketing campaign, establishing your objectives is key.

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2022 Predictions: Data strategy and privacy

Martech

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. In 2022, the deep analytical dive will occur before those messages go out.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. And to crowdsource sentiment on your brand.

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