Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? The answer: AI, baby.

Transform 126

Transform Analytics Marketing Marketers 126

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. social media managers all over the world can count on the soothing clarity of Facebook analytics. — social media managers all over the world can count on the soothing clarity of Facebook analytics.

Analytics 103

Analytics Price Place Management 103

Neil Patel

FEBRUARY 16, 2021

With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. Here’s what you need to know about SERPs in 2021. SERP Result Trends in 2021. What SERP result trends should you pay attention to for 2021 and beyond?

SEO 144

SEO Analytics Digital Marketing Food 144

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. Data and Analytics Tools for Startups. Google Analytics.

Analytics 145

Analytics Communications Education Management 145

Neil Patel

JANUARY 27, 2021

How’s it doing in 2021? Video and voice search are leading the charge in 2021. So, what’s happening in content marketing, version 2021? Content Marketing: 2021 Current Trends. 2021 Video and Live Streaming. Let’s talk about content marketing. Where might it be headed this year and next? Is it still the king?

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Hootsuite

JUNE 17, 2021

If you’re considering whether it’s a good fit for your brand, you may be thinking, “Hey, having Instagram Live analytics would really help my business understand and level up these videos.”. Until recently, none of the Instagram analytics tools out there tracked Instagram Live analytics. What are Instagram Live analytics?

Analytics 144

Analytics Social Media Marketing Branding Management 144

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey.

Analytics 66

Analytics Customer Journey User-Generated Customer loyalty 66

Search Engine Land

NOVEMBER 28, 2022

Adobe Analytics said online sales rose 2.3% compared to 2021, according to a report by Sensormatic Solutions. compared to Black Friday 2021, Bloomberg reports. Our merchants have built beloved brands with loyal communities that support them. Interestingly, visits to physical stores on Thanksgiving Day increased by 19.7%

Shoppers 92

Shoppers Health eCommerce Retail 92

Neil Patel

SEPTEMBER 3, 2021

This term is very inclusive, covering everything from email templates to data analytics. To reach them, you need tools and platforms that not only disseminate your emails but provide in-depth analytics that gives you a real-time view of reader practices and interactions. Data Analytics. Increased Spending on Analytics.

Direct Mail 131

Direct Mail Analytics Market Trends Email Marketing 131

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 129

Branding Fashion Gen Z B2C 129

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. 2021 Stackie Awards announced at MarTech: See the winners : Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are. Marketing operations. Marketing operations. Customer journeys.

Transform 102

Transform Customer Journey Analytics Entertainment 102

Hootsuite

JUNE 16, 2021

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. — Hootsuite (@hootsuite) June 10, 2021. Explore ideas for building your LinkedIn brand with our LinkedIn marketing guide.

User-Generated 145

User-Generated Social Media Marketing Place Management 145

Search Engine Land

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. GA4 vs. Universal Analytics. Yes and no.

Analytics 99

Analytics Marketing Marketers Customer Journey 99

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. The best social commerce platforms to use in 2021. Online shopping is going social.

Shoppers 128

Shoppers eCommerce Transform User-Generated 128

Martech

JUNE 2, 2023

As consultants, we work with brands to harness technology for innovative marketing. The most common reason is that ChatGPT does not use training data beyond 2021, so many recent updates are not factored into its answers. We’ve heard much about how generative AI is set to change digital marketing over the last few months. Get MarTech!

Analytics 90

Analytics User-Generated Shipping Retail 90

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? So, to get on the "For You" page on TikTok — which is equal to the "Explore" page on Instagram — brands must often join in on the fun. This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. Another benefit?

Gen Z 144

Gen Z User-Generated Real Estate Education 144

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 141

Branding Millennials Fashion Communications 141

Marketing Insider Group

DECEMBER 21, 2020

Imagine how brands could have responded to the 2008 recession with the same tools available today. Research from Google reports that a whopping 45% of B2B brands started using digital tactics for the very first time since COVID-19 upended in-person life. What can you do to improve or pivot for 2021? Set new objectives and KPIs.

Thought Leadership 135

Thought Leadership Transform Marketing Marketers 135

Bannerflow

MARCH 11, 2021

Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. In this article, we highlight a list of marketing skills the people in your business need in order to navigate 2021 and beyond. Data analytics knowledge. Data analytics knowledge.

Transform 98

Transform Marketing Marketers Advertising 98

Hootsuite

DECEMBER 9, 2020

Our 2021 Social Trends report—based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platforms—uncovered strategies and tactics that are setting top organizations apart on social. And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth.

CMO 142

CMO Customer Acquisition CRM Social Media Marketing 142

Hootsuite

JUNE 30, 2021

We’ve made it through the first half of 2021 and our team’s been working around the clock* to bring you exciting new features. (*Not We want you to feel confident using social, helping you to increase your brand awareness and customer engagement. This will be available within Analytics. in the past 30 days.

Analytics 96

Analytics Customer User-Generated Health 96

Hubspot Marketing

AUGUST 26, 2022

According to a 2021 McKinsey report , 76% of consumers get frustrated when they can’t find a personalized experience with a brand. Discover brands that are killing it at personalization and get a peek into how impactful it can be. Personalization covers a wide range of strategies leveraged by brands both online and offline.

Branding 126

Branding Retail Shoppers Customer loyalty 126

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. The best social commerce platforms to use in 2021. The Facebook Shop tab on the platform’s mobile app features products based on user preferences to encourage organic brand discovery. The Tiny Tassel.

eCommerce 136

eCommerce Retail Transform Shipping 136

Hootsuite

APRIL 7, 2021

While there are plenty of ad-hoc studies and industry benchmarks out there, every brand is unique because every audience is unique. However, the right Instagram analytics tool will do the heavy lifting and number-crunching for you. First, consider what kind of performance you’re aiming for: brand awareness or engagement.

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Martech

SEPTEMBER 16, 2021

said Scott Brinker, program chair for MarTech , when presenting the winners of the 2021 Stackie Awards this week. Making sure customers’ data is stored in a safe and secure environment is always a sure bet against that wild card to any brand, a data breach. There’s no external judging for that.”. Working with others.

Customer Journey 90

Customer Journey Analytics Marketing Marketers 90

Martech

JANUARY 24, 2022

Brand suitability company Zefr announced it has partnered with TikTok to provide marketers with brand safety and brand suitability measurement for in-feed ads on the short-form video app. Zefr offers similar brand safety capabilities for advertisers on Facebook , as well as on YouTube. Canada, U.K.

Branding 102

Branding Analytics Advertising Advertisers 102

Hubspot Marketing

APRIL 13, 2021

As the webinar platform that brands itself as “created for marketers,” WorkCast is simple to use and has a multitude of helpful features. We love their: Customizable templates, such as waiting room graphics and emails, for an on-brand experience. Truly excellent analytics that help you to keep iterating and improving.

Analytics 114

Analytics Customer Journey Price Customer 114

Sprout Social

JANUARY 4, 2021

In this article we’ll walkthrough: Content themes that have potential for 2021. In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. Using social data to prepare your pitch. What’s the big idea?

Social Media Marketing 120

Social Media Marketing Key Performance Indicator Marketing Marketers 120

Martech

OCTOBER 27, 2022

No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. That’s the eye-grabbing headline from a report released today by mobile analytics and attribution platform AppsFlyer. Brands also need to understand consumers’ openness to using QR codes shown on CTV, especially to download apps.

Advertising 84

Advertising Advertisers Branding Entertainment 84

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. GA4 vs. Universal Analytics. Yes and no.

Analytics 80

Analytics Marketing Marketers Customer Journey 80

Neil Patel

FEBRUARY 19, 2021

Current 2021 Trends in Entrepreneurship. In 2021, don’t let a lack of IT expertise hold you back from innovating. Check out the micro-influencers working in your niche, either by using analytics tools or running your own research. Connect with the influencers who best resonate with your brand personality. The upshot?

Millennials 144

Millennials Energy Email Marketing Shoppers 144

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Privacy & trust.

Law 107

Law Analytics Email Marketing Communications 107

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. What defines customer journey analytics? This allows marketers to explore the customer journey using data. Cross-channel data.

Customer Journey 102

Customer Journey Analytics Customer Marketing 102

Marketing Insider Group

AUGUST 2, 2021

But often it’s not the little details so much as your overall branding that needs attention. The way that you present your brand to the public can determine the success of your marketing. If you’re looking at the data and you feel your current branding efforts are holding you back, don’t hit the reset button quite yet.

Branding 132

Branding PR Market Trends Market Research 132

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. Social is the cornerstone of today’s brand-consumer relationship, and it’s often the first place people turn to find information, ask questions and share their thoughts and feedback.

Health 91

Health Key Performance Indicator Analytics Industry Insights 91

Hubspot Marketing

OCTOBER 11, 2022

In this post, we’ll dive into how this new feature works, the benefits for brands, and the steps to use it. In the Fall of 2021, Instagram announced the “Collabs” feature, which allows an feed post to live on two users’ profiles. October 19, 2021. For influencers and brands, the Collabs feature is a huge opportunity.

Branding 102

Branding User-Generated Analytics Product 102

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. An agile marketing strategy will continue to be important as we dive into 2021.

Marketing Mix 62

Marketing Mix Direct Mail CMO Marketing Automation Platform 62