Remove 2021 Remove B2C Remove Performance Marketing
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B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers]

Hubspot Marketing

When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. Better Success with Influencer Marketing.

B2C 131
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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. in August of 2021.

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Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

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We’ll Take the B2C Special: Fully Personalized and Self-Directed Email Experiences

Litmus

When they do disappear, key components of digital marketing will face serious disruption. With analytics and attribution based on third-party cookies, performance marketing could become less effective. Marketers dependent on third-party cookies to collect behavioral and browsing data could struggle to personalize outreach.

B2C 68
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Why we care about email marketing: A marketer’s guide

Martech

Here’s what you’ll learn: A snapshot of today’s email marketing landscape. 3 drivers of email marketing’s evolution. Why email remains a dominant channel for marketers and consumers. 7 reasons brands should invest time and money in email marketing. Who uses or works with email marketing?

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The Best Marketing Events Happening in 2022

Marketing Insider Group

Thanks to the number of events they hold, their multiple formats, and wide range of topics, the Digital Summit Series is one of the most accessible and high-value marketing events in the industry. I spoke to some amazing, masked-up digital marketing crowds at a number of these summits in 2021. MarketingProfs B2B Forum.

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7 key email metrics to track beyond opens and clicks

Martech

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. One note: This formula is more effective for B2C email marketing, especially retail and ecommerce.