Hubspot Marketing

SEPTEMBER 12, 2023

And while traditional search engines aren’t going anywhere, it’s important for your brand to take note of the new ways consumers are looking for information and how to optimize your content to adapt. It’s imperative for brands to cut through the noise and get noticed by their target audience on social media.

Gen Z 135

Gen Z Product User-Generated Millennials 135

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services.

Gen Z 110

Gen Z Transform Retail Entertainment 110

SocialPilot

JANUARY 15, 2024

Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” ” Brands looking to get hold of the younger generation must pay attention to Snapchat. But is Snapchat the right platform for your brand? Sounds interesting!

Gen Z 71

Gen Z Millennials User-Generated Advertising 71

Martech

MAY 6, 2022

This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign. TikTok’s Re: Make campaign.

Social Media Marketing 111

Social Media Marketing Non-Profit User-Generated Transform 111

Spiralytics

JANUARY 22, 2023

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Hootsuite

OCTOBER 8, 2020

Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. If your brand is planning to use Snapchat for business , be sure to incorporate Snapchat statistics into your social media plan. These are all important Snapchat statistics in 2020 for businesses and brands.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. In influencer marketing, that influential person collaborates with a brand to promote something. marketers plan to use Instagram for their influencer campaigns in 2021.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Neil Patel

SEPTEMBER 21, 2021

Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. PayPal’s offering integrates with the PayPal wallet, allowing users to easily manage payments. BNPL allows consumers to split large purchases into several monthly payments, interest-free.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Neil Patel

APRIL 5, 2021

Paired with intelligent marketing strategies , these food advertisements will help you create high-converting PPC campaigns that bring your brand to the global stage. Branded in the signature Jif colors, it also delivers clear brand awareness and integrity. This is a big brand marketing lesson in a jar! Jif Peanut Butter.

Food 83

Food Advertising Advertisers Millennials 83

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

Gen Z 138

Gen Z User-Generated Marketing Marketers 138

Hubspot Marketing

MARCH 14, 2023

With the vast majority of people on social media, it would be imprudent for brands to overlook it as a bountiful and rich source for generating leads. Social media helps businesses enhance lead generation efforts by increasing brand awareness, fostering engagement, and driving website traffic. It also doesn’t hurt to take risks.

Gen Z 127

Gen Z User-Generated Social Media Marketing Millennials 127

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. from 2020 to 2021 , an increase of 490 million humans. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products. YouTube helps about 90% of the viewers to discover new brands or products.

Video Marketing 83

Video Marketing Gen Z Marketing Marketers 83

Hubspot Marketing

APRIL 12, 2022

But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.

Gen Z 116

Gen Z Market Research Millennials Content Marketing 116

Hubspot Marketing

JUNE 29, 2022

As Kayla Marchetti – engagement manager for Seismic – puts it, “I want any individual who joins us to feel passionate about our mission and work, to feel a sense of belonging, and to know they have opportunities to grow and develop their career here.”. workers in 2021 ]. workers in 2021 ]. workers in 2021 ].

Non-Profit 104

Non-Profit Customer loyalty Millennials Inbound Marketing 104

Hootsuite

DECEMBER 15, 2021

According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views). A strong (personal) brand. graceegang. Gentleman – Dance Hits 2015.

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Neil Patel

NOVEMBER 16, 2020

There’s a major push towards attracting millennials with improved delivery options, increased brand diversity, and better customer service. If you target millennials , this is the platform for you. You set your prices and fulfill orders, and you build your own brand. There’s so much autonomy. There’s good news, though.

Product 145

Product Shipping Price Millennials 145

Hubspot Marketing

AUGUST 21, 2023

To explore the best tactics for writing YouTube descriptions, I spoke with Eric Peters , a Senior Growth Product Manager on HubSpot's Academy team. A YouTube description should be fun and demonstrate your brand's personality with a unique voice. Use this template to invite them to join you on your journey as you grow your brand.

Millennials 98

Millennials Real Estate SEO Product 98

Businesses Grow

MARCH 27, 2023

Since ChatGPT only has data through 2021, I expected some difference in the lists, so ChatGPT did well despite this obstacle. There are two types of marketing: direct marketing and brand marketing. Brand marketing Brand marketing is about creating an image or feeling that people associate with your product.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Martech

MAY 13, 2022

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. QR codes can be added to digital, video, and print ads to motivate customers to interact with a brand.

Transform 120

Transform Gen Z Shoppers Retail 120

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. This guide will cover everything brands and influencers need to know about becoming a TikTok influencer, including actionable tips for finding brands to partner with. And that number is only trending upward.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

SocialPilot

JANUARY 14, 2024

Cut to today – It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike. Millennials make up 20.4% million people have turned on the creator mode since its launch in 2021. Linkedin is constantly redefining its position in the market. are females. More than 5.5

User-Generated 76

User-Generated Millennials Promotion Industry Insights 76

Power Digital Marketing

JANUARY 19, 2023

TikTok is widely used by both small companies and vast enterprises to expand brand recognition and drive sales. Ideally, brands will work with a seasoned TikTok agency that can help them ensure both parties are protected. #2 1 The same goes for affiliates. 3 In turn, affiliates can earn a commission.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Buffer Marketing

OCTOBER 18, 2023

Here’s what you can expect to learn about: Broadcast Channels Collab posts with more friends Insights on desktop Meta Verified Music on carousels Notes Reels templates AI stickers Photo stickers Broadcast Channels This is one of Instagram’s most popular new features among creators and brand accounts — with good reason.

User-Generated 137

User-Generated Millennials Food Analytics 137

Hubspot Marketing

JANUARY 3, 2024

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand. It's all about brand awareness.

Advertising 131

Advertising Advertisers Food Gen Z 131

Search Engine Land

OCTOBER 4, 2022

Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. as of August 2021. The keys to success in visual search are: Feed management. It had a 0.6% Image optimization. Structured markup.

Shoppers 118

Shoppers Retail Finance User-Generated 118

Econsultancy

FEBRUARY 2, 2022

Yes, consumers have some brands they feel a particular affinity for, but could it be said that they are truly loyal? And is driving an emotional response really what brands should be seeking? What does loyalty really mean? Or could there be a more mutually beneficial way of building relationships?

Gen Z 66

Gen Z Customer Journey Millennials User-Generated 66

Hubspot Marketing

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. Meanwhile, experts have also thought that augmented reality , a partially immersive but still interactive experience, will thrive in the world of branding and marketing. A quarter of VR users believe it has a strong potential for brands and marketers.

Millennials 141

Millennials Shipping Entertainment eCommerce 141

Bannerflow

FEBRUARY 3, 2023

Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. Getting your brand noticed is challenging with so many display ads scrambling for attention. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure. What is video engagement?

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Bannerflow

SEPTEMBER 7, 2021

The way they consume and interact with media is radically different to that of Boomers and even older Millennials. In 2021, Volvo still has its fingers on the pulse. As Technical Manager at Amedia Kreativ, Hanne-Mari Rustad Odden, says: “It’s fun to daydream and personalise a new car for yourself. Virtually Porsche.

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Use Insider

AUGUST 11, 2022

The Chinese e-Commerce company, Alibaba, turned it into a massive phenomenon that contributes as much as 25% of the yearly sales of some rising brands. What’s in it for brands? Digitally savvy brands will lead the way in the coming years as Singles Day snowballs into a truly global eCommerce shopping day of epic proportions.

Shoppers 52

Shoppers Real Estate Customer loyalty Retail 52

Buffer Marketing

OCTOBER 18, 2023

Here’s what you can expect to learn about: Broadcast Channels Collab posts with more friends Insights on desktop Meta Verified Music on carousels Notes Reels templates AI stickers Photo stickers Broadcast Channels This is one of Instagram’s most popular new features among creators and brand accounts — with good reason.

User-Generated 52

User-Generated Millennials Food Analytics 52

Sprout Social

OCTOBER 13, 2021

— meredith kahn (@m_kahn) June 14, 2021. Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. This is big for brands vying for the attention of younger consumers. This is a grand opportunity for brands to capitalize on these emerging trends.

Gen Z 135

Gen Z Branding Millennials User-Generated 135

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Understand the metaverse.

Gen Z 114

Gen Z Branding Transform Millennials 114

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. Nostalgia aside, this troll is one social media managers of all ages should avoid. These trolls can still be a nuisance for brand managers, but they could also provide a lot of fun social engagement.

Millennials 29

Millennials Management Health Branding 29