Hubspot Marketing

JULY 26, 2023

In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. With over 5.2

Gen Z 91

Gen Z Millennials Law User-Generated 91

Power Digital Marketing

JANUARY 19, 2023

TikTok is widely used by both small companies and vast enterprises to expand brand recognition and drive sales. Ideally, brands will work with a seasoned TikTok agency that can help them ensure both parties are protected. #2 1 The same goes for affiliates. 3 In turn, affiliates can earn a commission.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Hubspot Marketing

AUGUST 12, 2022

This is likely why consumers have noticed a big push for sustainable marketing from brands. So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience? Green Marketing vs. Sustainable Marketing. Brands typically judge their success by the numbers.

Gen Z 140

Gen Z Education Marketing Marketers 140

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). Not necessarily. They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. One-third of millennials regularly listen to podcasts. (

Gen Z 117

Gen Z Advertising Advertisers Millennials 117

Hubspot Marketing

JUNE 21, 2022

Another marketing tactic non-profit organizations use is user-generated content. Social proof is used in marketing all the time to foster trust between a brand and its target audience. Brands often do this by sharing customer reviews. When it comes to non-profit marketing, TikTok is a great platform to raise awareness.

Non-Profit 114

Non-Profit Gen Z Millennials User-Generated 114

SocialPilot

JANUARY 15, 2024

” Brands looking to get hold of the younger generation must pay attention to Snapchat. Snapchat has all the bells and whistles to get your brand engaged with its amazing user-generating content-creating community. But is Snapchat the right platform for your brand? Does your social media marketing plan go beyond Snapchat?

Gen Z 70

Gen Z Millennials User-Generated Advertising 70

Businesses Grow

MARCH 27, 2023

Test 2: Recognize industry trends that could influence a marketing strategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness. I need to create a marketing strategy. There are two types of marketing: direct marketing and brand marketing.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Martech

MAY 6, 2022

Other emerging platforms — like Twitch and Discord — are becoming increasingly popular, making them ideal tools to include in your marketing strategy. This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign.

Social Media Marketing 105

Social Media Marketing Non-Profit User-Generated Transform 105

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Dash Hudson.

Gen Z 111

Gen Z Transform Retail Entertainment 111

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hootsuite

OCTOBER 8, 2020

That’s because social media statistics tell marketers how users are interacting with the platform. Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. These are all important Snapchat statistics in 2020 for businesses and brands. Let’s get started.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Set Up

FEBRUARY 16, 2022

Two years into the pandemic, brands decided to go maskless and approach this year’s Super Bowl with humor, celebrities, and, most importantly, nostalgia - a favorite marketing strategy as of late. And this year’s battle is over whether or not the Bowl belonged to Gen X or Millennials.

Millennials 52

Millennials Advertising Advertisers Branding 52

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Neil Patel

APRIL 5, 2021

Paired with intelligent marketing strategies , these food advertisements will help you create high-converting PPC campaigns that bring your brand to the global stage. Branded in the signature Jif colors, it also delivers clear brand awareness and integrity. This is a big brand marketing lesson in a jar!

Food 83

Food Advertising Advertisers Millennials 83

Spiralytics

JANUARY 22, 2023

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. What is Responsible Marketing ?

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Hubspot Marketing

AUGUST 21, 2023

A YouTube description should be fun and demonstrate your brand's personality with a unique voice. Wes McDowell Image Source Wes McDowell 's YouTube channel targets viewers in the digital marketing niche. This description also describes the marketing strategies and techniques viewers will learn. Add your personality.

Millennials 98

Millennials Real Estate SEO Product 98

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. Cut to today – It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike. You can say industry leaders deemed Linkedin as a new top choice for marketing And why not? Millennials make up 20.4%

User-Generated 75

User-Generated Millennials Promotion Industry Insights 75

Hubspot Marketing

APRIL 12, 2022

But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.

Gen Z 105

Gen Z Market Research Millennials Content Marketing 105

Hootsuite

DECEMBER 15, 2021

According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views). So read on, get inspired and adapt these trends into a solid TikTok marketing strategy !

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Spiralytics

APRIL 23, 2023

AI can better identify marketing trends due to practical data analysis and its capacity for dynamic input adaptation. Additionally, AI has made it easier for brands and marketers to improve their digital marketing efforts, increase sales, acquire new clients, and drive relevant traffic to relevant content.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. from 2020 to 2021 , an increase of 490 million humans. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Neil Patel

OCTOBER 14, 2021

It’ll also help you tailor your marketing strategies to the unique features offered by the platform. This can be great for fashion and food brands. For instance, data shows Millennials spent the most money on Black Friday deals. What are the top tips for ad campaigns for Black Friday 2021?

Shoppers 125

Shoppers Shipping Millennials Fashion 125

Hubspot Marketing

SEPTEMBER 28, 2022

But what exactly is the creator economy, and why should marketers care? Here's everything marketers need to know: What is the creator economy? How Brands Should Use the Creator Economy. To compete with TikTok, YouTube also launched the YouTube Shorts Fund, dedicating a total of $100 million to creators from 2021 to 2022.

Gen Z 85

Gen Z Influencer Marketing Entertainment Marketing 85

Econsultancy

DECEMBER 3, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. According to an October 2021 report  from Retail Economics and Eversheds Sutherland, online sales of clothing rocketed by £2.7 Stats roundup: Online grocery post-Covid-19. UK online clothing sales expected to overtake in-store in 2022.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. This guide will cover everything brands and influencers need to know about becoming a TikTok influencer, including actionable tips for finding brands to partner with. Why is TikTok good for influencer marketing?

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Search Engine Land

OCTOBER 4, 2022

In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms. Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs).

Shoppers 110

Shoppers Retail Finance User-Generated 110

Martech

MAY 13, 2022

Although QR codes are associated with mobile marketing, they’re an effective way to engage customers across many offline and online channels. QR codes can be added to digital, video, and print ads to motivate customers to interact with a brand. Why marketers should care about mobile marketing.

Transform 114

Transform Gen Z Shoppers Retail 114

Hubspot Marketing

JUNE 29, 2022

workers in 2021 ]. workers in 2021 ]. workers in 2021 ]. Company culture impacts your employer and consumer brand in a big way, so if we want happy, engaged customers who stay loyal, we have to implement that same strategy with our employees first.” ~ Leanne Poirier, Manager of Internal Communications at ZoomInfo.

Non-Profit 91

Non-Profit Customer loyalty Millennials Inbound Marketing 91

Hubspot Marketing

JANUARY 3, 2024

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand. It's all about brand awareness.

Advertising 117

Advertising Advertisers Food Gen Z 117

Use Insider

AUGUST 11, 2022

The Chinese e-Commerce company, Alibaba, turned it into a massive phenomenon that contributes as much as 25% of the yearly sales of some rising brands. One of the most interesting things about Singles Day marketing is that nearly 90% of the sales came from mobile shoppers. What’s in it for brands? Web Page Curl.

Shoppers 52

Shoppers Real Estate Customer loyalty Retail 52

Power Digital Marketing

DECEMBER 1, 2022

Ultimately, some brands might decide to use both. But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . This guide on the TikTok vs YouTube debate can help brands find the insights they need to make an informed decision. Brand takeovers .

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Hubspot Marketing

OCTOBER 30, 2022

In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. And, it's up to brands to keep up. To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Slideshare) 80% of marketers using audience segmentation report a rise in sales.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Neil Patel

FEBRUARY 19, 2021

Current 2021 Trends in Entrepreneurship. In 2021, don’t let a lack of IT expertise hold you back from innovating. OK, so email marketing didn’t go anywhere, but there’s been a huge focus on other digital marketing strategies in recent years. For every $1 you spend on email marketing, you could earn $42.

Millennials 144

Millennials Energy Email Marketing Shoppers 144