Remove 2021 Remove CMO Remove Customer Journey
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5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Hootsuite

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Source: Hootsuite 2021 Social Trends Survey.

CMO 145
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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot Marketing

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Customer-centricity will propel brands forward.

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Integrate to sponsor walk-on college athletes: Thursday’s Daily Brief

Martech

In anticipation of vaccine rollouts and public spaces opening back up, out-of-home was expected to be a leading channel for advertisers in 2021. And in the first four months of 2021, Place Exchange had already matched the sales of the previous year, he added. Chasing customer-centricity with customer journey analytics solutions.

CMO 114
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ITSMA Marketing Vision 2021: my Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders

Marketing Insider Group

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. The 2021 Marketing Vision event, the 27th annual event, was a repeat of this virtual format with a mix of external, ITSMA, and Momentum speakers.

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Marketing analytics: What it is and why marketers should care

Martech

It provides a trove of data and information on customers and prospects which can be used to inform customer journey mapping and test the viability of new markets, products, and services. Understanding how content, marketing, sales, customer behavior, and all marketing and sales initiatives are working together (e.g.,

Analytics 133
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Content marketing: What it is and why marketers should care

Martech

In short, you need content to compete in today’s customer experience-driven landscape and technology to produce content at the volumes required to make an impact. About 91% of companies said they achieved some level of success with content marketing in 2021, according to Semrush’s 2022 State of Content Marketing Report.

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Marketing attribution: What it is, and how it identifies vital customer touchpoints

Martech

Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. The solution will have data at its core. the sale, lead, or conversion).

Customer 111