Search Engine Land

JULY 8, 2024

22, 2021: Google Search Console rolls out new design. Search results Search results are every content marketer’s favorite report in Google Search Console. 8, 2018: Google experiments with domain properties. June 26, 2019: Google Search Console adds mobile-first indexing features. You can also request a URL be indexed.

SEO

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze. Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work?

Transform

Backlinko

JUNE 12, 2025

In traditional content marketing , you create individual articles targeting specific keywords. The product review and comparison site used to drive almost 12 million monthly visits back in 2021. The goal is to drive traffic and revenue through these automatically generated pages.

SEO

Unbounce

JANUARY 6, 2025

The marketing funnel is typically talked about in terms of top-of-funnel, middle-of-funnel, and bottom-of-funnel and includes multiple touchpoints along the way. Think email campaigns , social media interactions , sales conversations, content marketing, and more, guiding prospects over a longer period. March 14, 2024.

User-Generated

Scoop.it!

MAY 15, 2025

Very few digital marketing tactics are as effective at attracting, engaging, and converting leads as content marketing. According to research, 87% of B2B marketers had moderate to extreme success with their documented content marketing strategies in 2024. The secret to doing so?

Content Marketing

Animalz blog

JULY 29, 2025

As Jennifer says, “We’re really starting to get on the cusp of showing how [content] yields more than just storytelling … but also generating pipeline, influencing and creating actual revenue.” Before Zoom, Jennifer honed her skills at TaxJar as Content Marketing Manager, turning complex tax topics into engaging, SEO-driven resources.

PR

Martech

FEBRUARY 4, 2025

That was January 2021. Dig deeper: Why your company needs a brand LLM to thrive How genAI shapes brand narratives Remember when AI was just DALL-E? You could submit text and it would build a series of blurry, offputting images of Walter White from Breaking Bad eating Cup Noodles.

User-Generated

Animalz blog

MAY 29, 2025

For the past decade, something has been rattling at the foundation of content marketing. I had a creeping fear that the things I built my career on (writing, strategy, meaning ) were slowly being absorbed into a black hole of copycat content. The Great Content Identity Crisis Content marketing is having an identity crisis.

Law

Buffer Marketing

FEBRUARY 4, 2025

As of 2021, the Instagram Story link sticker  officially replaced  the swipe-up feature. The switch from swipe up to a sticker was good news for content marketers and small business owners, since it meant you no longer needed 10k followers to link to a website.

Analytics

Duct Tape Marketing

APRIL 2, 2025

Carlos challenges the status quo with his core thesis: Marketing as we know it is dead. As AI tools like ChatGPT reshape the landscape of content marketing and digital advertising, brands must refocus on what cant be automated: human relationships. The future isnt just about technologyits about reconnecting with people.

Marketers

Animalz blog

DECEMBER 5, 2024

” When Jimmy hosts Content, Briefly , Superpath’s podcast , guests often mention how this post has influenced their careers. Many other content marketers tell us the same on sales and customer calls. His brilliance was to apply the concept to content marketing and amplify it through our audience.

Transform

Zumvu

JUNE 17, 2025

Contact our news team at info@zumvu.com Know More Featured Reviews Get Featured Sales & Marketing , Content Marketing CoSchedule Review 2024: The Last Content Calendar You Need? All Rights Reserved.

Customer

Animalz blog

MARCH 20, 2025

Her unconventional career path took her from academia to content creation. She started with a PhD in economics at Oxford and a postdoc at Cambridge before joining Ali’s team in 2021. Ines initially balanced academia with content writing as a side gig. Um, so yeah, worked with Ali kind of.

B2C

Businesses Grow

AUGUST 4, 2025

If you search for the “best marketing books” on Amazon, here are the top five, and the book ratings: All Marketers are Liars by Seth Godin = 4.5 The 22 Immutable Laws of Marketing by Ries and Trout = 4.5 The One-Page Marketing Plan by Dib = 4.7 Hook Point by Kane = 4.4 Building a Story Brand by Miller = 4.6

PR

Content Marketing Institute

DECEMBER 10, 2020

We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021.

Content Marketing

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. How’s it doing in 2021? Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads.

Content Marketing

Content Marketing Institute

OCTOBER 12, 2020

Peer into the 2021 crystal balls of 20 content marketing experts. Let them help you ready your content marketing programs as best as possible for the year ahead – no matter what COVID-19 is doing (or not doing). Continue reading → The post What’s Up in 2021 for Content Marketing?

Content Marketing

Content Marketing Institute

SEPTEMBER 30, 2020

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. Continue reading → The post 2021 B2B Content Marketing: What Now? New Research] appeared first on Content Marketing Institute.

Content Marketing

Content Marketing Institute

JANUARY 27, 2021

The pandemic accelerated the fundamental changes underway in content marketing as CMI’s newly released B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 shows. Find out what else is up for this year and beyond.

B2C

Content Marketing Institute

JULY 20, 2021

As businesses expand their use of content marketing, old and new questions have emerged as to the efficacy of using content to further the marketing strategy. Continue reading → The post How to Make a Better Case for Content Marketing in 2021 appeared first on Content Marketing Institute.

Content Marketing

Content Marketing Institute

NOVEMBER 3, 2021

Continue reading → The post Are Inbound Marketing and Content Marketing Still Different in 2021? appeared first on Content Marketing Institute. Unsure if his answer from 10 years ago was still valid, he did some digging. Here’s what he realized.

Inbound Marketing

Search Engine Journal

JULY 8, 2021

How are visual content marketing trends reshaping brands' content strategy right now? The post 10 Visual Content Marketing Trends for 2021 appeared first on Search Engine Journal. You'll want to keep an eye on these top trends.

Market Trends

Content Marketing Institute

DECEMBER 23, 2020

As a gift to our tribe of weary content marketing warriors, we compiled our favorite time-saving tips, productivity checklists, and useful templates. We hope these will help you start the year energized and prepared to conquer 2021.

Content Marketing

Sprout Social

APRIL 8, 2021

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing?

Whitepaper

Search Engine Journal

JANUARY 11, 2021

Here are 5 you need to learn to be market-ready in the content marketing industry. The post Why These 5 Unexpected Content Marketing Skills Are a Must to Build in 2021 via @JuliaEMcCoy appeared first on Search Engine Journal. In today's digital age, self-built skills are becoming more necessary.

Content Marketing

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Interactive Content.

Market Trends

Content Marketing Institute

DECEMBER 14, 2021

Continue reading → The post 10 Content Marketing Truth Bombs Shared With the #CMWorld Community in 2021 appeared first on Content Marketing Institute. But the experts on Ask the #CMWorld Community livestreams dropped some amazing ones on everything from analytics to video storytelling.

Content Marketing

Content Marketing Institute

NOVEMBER 3, 2020

How do you build a content plan for 2021 when you don’t have a clear picture of what’s going to happen? Seven experts hash out the key issues, priorities, and ideas that should shape your content marketing in the coming year.

Content Marketing

Marketing Insider Group

NOVEMBER 11, 2020

Marketers have switched their focus from sales and cold calling to digital content marketing strategies and search engine optimization tactics to attract new customers to our business. B2B Marketing Trends To Consider For 2021. Retention Marketing. That’s retention marketing. Customer Training.

Market Trends

Content Marketing Institute

JANUARY 7, 2021

Don't expect 2021 to bring relief from the merciless slide of organic content down search engine results pages. Continue reading → The post 21 SEO Tips, Tactics, and Trends for Website Content in 2021 appeared first on Content Marketing Institute.

SEO

Marketing Insider Group

DECEMBER 17, 2020

Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Digital Marketing Beyond Content Creation. Download The 2021 B2B Marketing Mix Report here to learn more.

Whitepaper

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. Marketing Tools for Startups. AnswerThePublic. Optimizely.

Analytics

Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Authentic Human Connection.

Market Trends

Content Marketing Institute

AUGUST 19, 2020

Continue reading → The post Content + Technology: 4 Things to Learn as You Move Into 2021 appeared first on Content Marketing Institute. Learn that and more from the happenings at ContentTECH Summit 2020.

Content Marketing

Hubspot Marketing

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Marketers will plan asynchronous events that plug into the funnel. Virtual Events.

Market Trends

Marketing Insider Group

JULY 26, 2021

Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Delivering on what consumers want (which, spoiler alert , is what content marketing is all about) has become the new business battle ground. Quick Takeaways.

Customer loyalty

Marketing Insider Group

DECEMBER 21, 2020

The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%). With revenue generally declining, marketing activities are facing heightened scrutiny for direct sales impact. What can you do to improve or pivot for 2021? B2B Marketing Budgets and Your Lucky 13-Step Action Plan.

Thought Leadership