Litmus

JULY 27, 2021

As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds ? It’s not something we think about a lot, but it’s a critical component of email accessibility. Can screen readers read emails?

eBook 137

eBook Health Email Marketing Management 137

Litmus

MARCH 8, 2021

At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. How to collect and store email consent. In the same screenshot above: When someone downloads an ebook or other content from Litmus, there’s an unchecked box to get on our email list.

Law 138

Law eBook Whitepaper Email Marketing 138

Trade Press Services Newsletter

DECEMBER 1, 2022

With news of record inflation and mass layoffs dominating the headlines, it’s no surprise that B2B marketers are now asked to produce more results with fewer resources. In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments.

Whitepaper 130

Whitepaper Transform PR eBook 130

Hubspot Marketing

OCTOBER 27, 2022

Another popular CMS is WordPress, to which you can add the HubSpot WordPress plugin for free web forms, live chat, CRM access, email marketing, and analytics. There are a variety of options out there for content you can create, from written content like ebooks and blog posts to audio content like podcasts. Download for Free.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

AWeber

MARCH 10, 2022

Your email marketing strategy should start with setting measurable and attainable goals. As an email marketer, your subscribers are your most valuable asset. So if your marketing efforts aren’t increasing your email list by over 22.5% Make it easy for people to subscribe to your emails. every year.

Email Marketing 69

Email Marketing eBook Marketing Marketers 69

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Content downloads : Offering ebooks, whitepapers, and other resources. 40 minute read Landing page optimization How to score double-digit conversion ratesA marketing heros journey May 27, 2021.

User-Generated 111

User-Generated Price Analytics Copywriting 111

Litmus

JANUARY 31, 2022

Welcome to 2022 and another year of feeling inspired by the incredible work of email marketers. . In January, our inboxes were brimming with exciting campaigns that encouraged us to push the envelope as we plan out our own email program. Read on to see the Litmus team’s favorite emails of January 2022. Download the ebook.

eBook 91

eBook Finance Email Marketing Retail 91

Backlinko

DECEMBER 6, 2024

Ask for their email when they register. Infographics: Design visually appealing infographics to simplify complex information and make it shareable Downloadable ebooks and guides: Offer resources with valuable insights. Have visitors provide an email when they download them. Matt sends them an introduction to Swim University.

Customer Journey 92

Customer Journey User-Generated Marketing Marketers 92

Litmus

SEPTEMBER 19, 2022

The email marketing tide has turned. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. This piece originally appeared in Customer Think. How it works. Popular items or those frequently purchased together.

Customer 107

Customer Customer loyalty CRM Shoppers 107

Lusha

JANUARY 26, 2021

It’s 2021 – go with SEO all guns blazing or lose. . Marketers who use automation to nurture leads see a 451% increase in qualified leads. Kick start automation into motion by: Launching digital marketing campaigns. Sending email marketing sequences. 2021 will see a whole lot more podcasts in the B2B world.

eBook 52

eBook CRM SEO Management 52

Litmus

MARCH 5, 2021

See how your emails stack up—in our Live Optimization Workbook (newsletter edition!). Explore all the ways email marketing experts would make real-life newsletters more effective. Then, apply those takeaways to your own email newsletters. The best sources for email inspiration, ideas, and examples. Good Email Code.

Place 117

Place Pharmaceutical Retail Email Marketing 117

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Walk through each step to determine which channels will move the needle forward for your business in 2021 and beyond. Email marketing is another must-have channel – with an ROI of 4,200%. Email Marketing.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Litmus

APRIL 15, 2021

Take a look at the most common email mistakes that will break your email and learn what you can do to prevent them by creating on-brand, error-free emails. Download the ebook ?. Question #1: Are you using a pre-tested email template? No, it’s a brand new email we’ve never tested. No, everything’s the same.

eBook 120

eBook Email Marketing Branding Place 120

Litmus

DECEMBER 22, 2020

While everyone had their own favorite Litmus Live Day and Week sessions, here were the five that really seemed to resonate with email geeks around the world. May: Future-Proofing Your Email Marketing. Every team is looking for practical tips for navigating changes and challenges while scaling their email efforts.

Shipping 74

Shipping B2C CMO eBook 74

Litmus

DECEMBER 29, 2020

Despite its challenges, many of you found success with your email marketing programs. We’re honored you looked to Litmus for guidance and want to share with you the Litmus resources you found most essential in 2020—and can carry with you into 2021 and beyond. Live Optimization Workbook: Newsletters. Love the know-how?

eBook 81

eBook Email Marketing Product Marketers 81

Marketing Insider Group

SEPTEMBER 14, 2020

HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. 72% of marketers say that content marketing sparks engagement growth. In order to future-proof your content marketing approach, use augmented reality (AR) and virtual reality (VR). By the year 2021 video will represent 82% of all web traffic.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Hootsuite

JULY 21, 2022

Marketers used to shy away from ROI calculations, but this is changing. That’s a big jump from 68% in 2021. Check out Hootsuite’s Social Trends report for the complete picture, or watch this short video on the state of social ROI: How to measure marketing ROI: 4 marketing ROI formulas. The answer is.01.

Promotion 126

Promotion Finance Analytics User-Generated 126

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Use Automated Chatbots.

Whitepaper 98

Whitepaper eBook User-Generated Promotion 98

Hubspot Marketing

JANUARY 13, 2023

This can be an ebook , a course, or a template. HubSpot Ebook Templates. Email is a great place to reach the people who already know your brand and product or service. Emails tend to be a bit cluttered, so use CTAs that have a compelling copy and an eye-catching design to grab your subscriber’s attention.

User-Generated 145

User-Generated eBook Promotion Inbound Marketing 145

Hubspot Marketing

AUGUST 26, 2022

We recently ran a survey regarding email marketing benchmarks and of the U.S.-based based marketers we surveyed, 40.2% said providing through email their marketing emails was most effective in reaching their email marketing goals. Don't assume every lead wants to make a purchase immediately.

CRM 98

CRM Marketing Marketers Shipping 98

Unbounce

JUNE 15, 2024

Let’s say there’s a free ebook that you’re offering to the readers on your blog: Image courtesy ContentVerve Data from surveys and customer interviews suggests you have a busy target audience who don’t have a lot of spare time to read ebooks, and the time it takes to read the thing could be a barrier that keeps them from it.

eBook 98

eBook User-Generated Education Place 98

Rock Content

MAY 17, 2023

AI and Automation The year barely started and marketers were going wild about generative artificial intelligence. When we look at the data, 42% of marketers responded that the number of campaigns they worked on increased from 2021 to 2022. When it comes to email marketing, the channel brings good returns: $36 on every $1 spent.

Marketing 98

Marketing Marketers eBook Education 98

Litmus

SEPTEMBER 7, 2021

. — Donnell DeLeon, Marketing Automation Developer at VSP. ESP Sync is one of several agile ways to boost your email workflow. Discover the rest of our micro-efficiency tips in our ebook, Going Agile: The New Email Workflow. ” — Lily Cardiner, former Senior Email Marketing Strategist at Zendesk.

eBook 82

eBook Email Marketing Market Trends Management 82

Exposure Ninja

JUNE 23, 2022

But, what’s great about this is that you have the chance to reach a wider audience and connect with them in places they’re spending their time, whether that’s via their emails , the questions they type into Google search , or when they’re spending time on social media. Free Email Marketing Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Litmus

JANUARY 13, 2021

As a team, we’ve made a number of resolutions for 2021. One of my own resolutions is to double down on educational content for email marketers. Sure, that means more blog posts, ebooks, webinars, and the like… but one area I want to focus on is growing the Litmus YouTube channel.

eBook 65

eBook Email Marketing Education Product 65

Litmus

APRIL 29, 2021

Email briefs are valuable for all email marketing programs, especially if yours is high volume, has a large team, or works with many stakeholders. In particular, they’re essential for agencies who need to give clear guidance on the scope of the emails they’re creating for their clients. Create better emails, faster.

Copywriting 138

Copywriting Key Performance Indicator Email Marketing CMO 138

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging. billion by 2025.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hubspot Marketing

JUNE 24, 2024

That’s why lead nurturing emails are one of the most effective ways to enhance your sales funnel and email marketing strategy , decrease marketing costs, and increase conversions. Lead nurturing emails connect your customer to your product without hard selling.

Whitepaper 121

Whitepaper User-Generated Education eBook 121

Pam Didner

APRIL 2, 2021

How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. How to Measure Content Marketing. How is a Content Marketing Team Structured. How Will Content Marketing Change in 2021. How Does Content Marketing Drive Sales. Content Marketing Tools. Final Words. Case studies.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Hubspot Marketing

JUNE 16, 2023

In email marketing , you can personalize your recipients' experience using a little thing called list segmentation. Bank of America uses AI and questionnaires to personalize both subject lines and email content. Bank of America uses AI and questionnaires to personalize both subject lines and email content. Time it right.

Email Marketing 145

Email Marketing eBook Food Communications 145

Litmus

MARCH 30, 2021

While you might have your own approach on how to quality-check your emails, there are a few crucial elements everyone should check before every send. Never send a broken email again. Learn about the most common issues that will break your emails in our ebook, The Anatomy of a Broken Email. Every time.

Analytics 111

Analytics eBook Branding Communications 111

Digital Marketer

JULY 7, 2023

Develop Email Marketing Campaigns ChatGPT can help you develop email marketing campaigns, from creating engaging subject lines to drafting the body of the email. Here are the topics discussed in the ebook: [Add in details here]” 6. Here is landing page for the course: [Add your link here]” 3.

Marketing Strategy 80

Marketing Strategy Content Marketing Marketing Marketers 80

AWeber

OCTOBER 3, 2023

The top five creators on TikTok made a total of $46 million in 2021. Tip 10: Use email marketing Build an email list to stay in direct contact with your audience and ensure you can always communicate with them. These can cover a wide range of topics, from fitness and cooking to marketing and self-help. No problem.

Entertainment 108

Entertainment Education eBook Fashion 108

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. “It cannot connect the dots like we can. It can’t be personal like us, human like us.

Whitepaper 98

Whitepaper Copywriting User-Generated Transform 98

Dana Nicole

AUGUST 8, 2021

Last Updated on September 17, 2021. As a savvy creator, you know the importance of your email list and how crucial it is to grow a list with targeted subscribers. Creating email opt-ins—also known as freebies, content upgrades, or lead magnets—is a simple way to supercharge your email list growth. Infographic.

eBook 52

eBook Email Marketing Communications Customer 52