Remove 2021 Remove Email Marketing Remove Product Marketing
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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

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Is Email Marketing Inbound or Outbound? 10 Examples & Top Differences

Hubspot Marketing

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

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Meet the 2021 Email Excellence Award Winners

Litmus

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Anne Tomlin, Founder of Emails Y’all and Email Loot. Jen Capstraw, Co-Founder of Women of Email. Jaina Mistry, Senior Manager of Email Marketing at Litmus. Best B2B Email.

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The Litmus team’s favorite emails of April 2021

Litmus

As email marketers, we see a lot of campaigns in our own inboxes. Some are good, some are bad, but they all serve as inspiration for our own email campaigns. Jess Materna, Senior Product Marketing Manager. Lily Worth, Community & Product Evangelist. I mean… a lot. Sender: Drizly. Sender: Figma.

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2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration.

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The Litmus Team’s Favorite Emails of May 2021

Litmus

Our subscribers are inundated with emails—and so are we! As email marketers, we know what goes on behind the scenes. We witness and experience all the complexities that make email so special. So when an email catches our attention, it really leaves a lasting impression. Carin Slater, Email Marketing Specialist.

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The Litmus Team’s Favorite Emails of January 2022

Litmus

Welcome to 2022 and another year of feeling inspired by the incredible work of email marketers. . In January, our inboxes were brimming with exciting campaigns that encouraged us to push the envelope as we plan out our own email program. Read on to see the Litmus team’s favorite emails of January 2022. Take another look.

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