Hootsuite

JULY 11, 2022

Snapchat has over 306 million daily active users. That’s on any average day—a year over year improvement from 2021’s 249 million. of internet users ages 16 to 64 call Snapchat their favourite social media app. billion internet users in total—so 1.4% Almost 50% of Reddit users also use Snapchat.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. That’s why businesses need to tune into social media for lead generation.

Gen Z 112

Gen Z User-Generated Social Media Marketing Millennials 112

Sprout Social

FEBRUARY 8, 2021

In this report, users can choose to view all networks or filter to identify trends for publishing on one network, like Twitter. Social media analytics can also help marketers zero in on performance for pivotal networks like Instagram. Instagram Business Profiles Report. Instagram Outbound Hashtag Performance. Tag Report.

Finance 127

Finance Gen Z User-Generated Analytics 127

Hootsuite

OCTOBER 25, 2021

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. That means over half of Earth’s entire population now uses social media. Step 1: Create a social media marketing strategy.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 84

Digital Marketing Gen Z Manufacturing Customer Journey 84

Hootsuite

FEBRUARY 1, 2022

If you’re having trouble understanding the concept, think of Twitch as a cool combination of live TV and social media. As of December 2021, the platform boasts over 7.5 Remember that your Twitch influencer marketing strategy is going out live, making for endless possibilities to showcase your product or service.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hootsuite

DECEMBER 15, 2021

Once a trend starts to gain traction, users “hop on” it by recreating a trending TikTok video or theme. According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views).

Gen Z 142

Gen Z User-Generated Fashion Transform 142

SocialPilot

JANUARY 15, 2024

A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). On the social side, Denny’s aims at connecting with younger Gen Z consumers, while maintaining their presence with Gen X and Boomers.

Gen Z 97

Gen Z Customer Millennials Law 97

Hootsuite

JULY 4, 2022

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Case in point: American TikTok users aged 35 to 54 have more than tripled year over year.

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. BTS videos help establish your brand as authentic (a huge plus to tapping into the authenticity-driven Gen-Z) and help deepen consumer trust. Why try YouTube Shorts?

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Spiralytics

APRIL 12, 2023

Here are some of the most popular social media platforms for viral marketing: Facebook Facebook is one of the biggest social media platforms in the world, boasting over 2.9 billion monthly active users as of 2023. It’s currently one of the most popular social networks in the world, with a projected 2.5

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Hubspot Marketing

APRIL 4, 2024

Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers. Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand.

Influencer Marketing 103

Influencer Marketing Branding Gen Z Marketing 103

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. There are 2 types of flair: User flair. What is Reddit?

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Digital Marketer

MAY 4, 2023

This encompasses all available touchpoints, including digital advertising , content and social media marketing. By focusing their efforts on the most valuable touchpoints and prospect interactions, they’ll be able to generate more leads and conversions in less time.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Dana Nicole

FEBRUARY 1, 2021

Last Updated on July 23, 2021. “ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. . TikTok has roughly 800 million monthly active users.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Martech

JULY 8, 2022

Today’s young adults are members of Gen Z – the generation coming up behind Millennials. Digital marketers must revise their assumptions around today’s young adults if they hope to successfully acquire and retain this important cohort of customers. Gen Z is more diverse. Consumers: Gen Z vs. Millennials.

Gen Z 106

Gen Z Millennials User-Generated Digital Marketing 106

Exposure Ninja

JULY 13, 2022

In 2012, SHEIN began running social media marketing campaigns with fashion bloggers for giveaways and advertising products on Pinterest, Facebook and Instagram. SHEIN has both a website and an app, and it appears that they are trying to drive desktop visitors towards the app by offering a 25% discount to app users.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Hubspot Marketing

JUNE 28, 2022

September 20, 2021. For instance, you may spend $100 developing creative assets for a video that ends up reaching 100,000 users. To reach those same users with an ad, you will likely have to invest much more money. In addition, social media allows you to: Drive more traffic to your website and generate leads.

Gen Z 127

Gen Z User-Generated Social Media Marketing Education 127

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Branded social media DM tactics are growing. Over half of marketers eye TikTok for future investments.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Many Chat

JULY 13, 2022

It remains a hot topic of conversation in the social media marketing world. In 2021, the brand shared more detail about how the Instagram algorithm works and touched on shadowbanning. The good news is that there’s a way to counter almost every reason why users no longer find your account interesting enough to follow.

Gen Z 128

Gen Z User-Generated Promotion Energy 128

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. The business of marketing is becoming increasingly complex. Will 2021 be the year of the rise of the robots?

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Spiralytics

FEBRUARY 7, 2023

From food and medication to education and work, social media bridges the physical and virtual worlds, making connections easier. To showcase social media’s effects, let’s take a look at the numbers. According to Statista, the world’s social media user count was 4.26 billion people.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Hubspot Marketing

SEPTEMBER 7, 2022

To rival their competitor in the form of mimicry entailed putting more reels and suggested content into the feeds of Instagram users, and to put more an emphasis on video content as opposed to stills. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6

Gen Z 127

Gen Z Branding User-Generated Millennials 127

Hootsuite

SEPTEMBER 3, 2020

The Guardian named TikTok “the social media sensation of lockdown” as TikTok’s content was the perfect antidote to boredom for people stuck inside and in desperate need of some light-hearted fun. Both brands cater to younger generations. Our Digital in 2020 Q3 Update found most social media users use multiple platforms.

CMO 144

CMO User-Generated Gen Z eCommerce 144

Hootsuite

NOVEMBER 14, 2022

The volume of content on social media is staggering. Every day, users post more than 500 million tweets and over a billion stories on Meta’s various apps. And yet, many of us have no strategy for our social media searches. Refining your social search techniques will help you stay current.

Gen Z 97

Gen Z User-Generated Place Branding 97

Power Digital Marketing

JANUARY 19, 2023

Boutique companies and huge enterprises are well aware that social media marketing is one of the golden tickets to a thriving business. But with Instagram and TikTok—two of the largest social media titans—angling for consumers’ attention, where should brands invest their marketing budget?

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. 433 million users are nothing to sniff at either.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

OCTOBER 22, 2019

That’s a good indication that Instagram is continuing to attract new users—as verified by the Instagram user statistics you’ll see later in this post. About half of the top 10 searches are generic terms like weather, news, and videos. Instagram user stats. 89% of users are outside the U.S. India: 69 million users.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

SocialPilot

JANUARY 16, 2024

Welcome to the ultimate list of 200+ social media statistics that’ll make your jaw drop. billion active global social media users, that’s 60.6% GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends.

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Hootsuite

MAY 30, 2023

What are the best social media platforms for lawyers? Read on for how to create a winning social media marketing strategy for law firms. #1 1 Social Media Tool for Lawyers and Law Firms Win new clients and grow your practice with the tool that makes it easy to reach and engage with prospects on social media.

Law 80

Law Social Media Marketing Entertainment Gen Z 80

Sprout Social

NOVEMBER 7, 2022

From the coziness of autumn to the magic of a winter wonderland, seasonal marketing campaigns call upon the strong emotional connection we feel toward end-of-year holiday traditions. Nostalgic for joyful memories of holidays past, people got into the spirit early in 2020 and 2021, a trend we expect to see continue. ameliaradford123.

Gen Z 114

Gen Z Retail Marketing Marketers 114