Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok.

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Hootsuite

JULY 11, 2022

That’s on any average day—a year over year improvement from 2021’s 249 million. of internet users ages 16 to 64 call Snapchat their favourite social media app. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. Source: Digital 2021. Source: Statista. Source: Digital 2022.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Hubspot Marketing

NOVEMBER 1, 2022

According to HubSpot Blog Research, TikTok is the number one platform marketers are increasing their investments in for 2022. They saw it as a platform for Gen-Z to make short, funny videos. Today, marketers say it’s the fourth most effective social media platform behind Instagram, FB, and YouTube.

B2C 118

B2C Gen Z Marketing Marketers 118

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Social CPM grew 41% year-on-year in Q2 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Calvyn Lee Blog

JANUARY 28, 2023

Thanks in part to subtitle-embracing Gen-Z, closed captions are a regular sight across Instagram Reels and TikToks, which both began offering auto-captioning features in 2021. In 2022, Instagram rolled out auto-generated captions for in-feed videos, while TikTok introduced the option to toggle auto- captions on and off.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 111

Gen Z Influencer Marketing Social Media Marketing Finance 111

Hubspot Marketing

MAY 16, 2023

In fact, Head of Instagram Adam Mosseri clarified in 2021 , "We're no longer a photo-sharing app or a square photo-sharing app." It's also worth mentioning that Instagram video posts are more than twice as likely to generate engagement than image posts. Their audience bases are also prominently Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

FEBRUARY 8, 2021

Social media analytics can also help marketers zero in on performance for pivotal networks like Instagram. Fifty percent of consumers said they plan on using Instagram more in the coming year, making this an important network—especially for targeting Generation Z consumers. Instagram Outbound Hashtag Performance.

Finance 129

Finance Gen Z User-Generated Analytics 129

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Hootsuite

OCTOBER 25, 2021

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. That means over half of Earth’s entire population now uses social media. Step 1: Create a social media marketing strategy.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

MAY 9, 2022

But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer. Over 80% of U.S.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

APRIL 11, 2022

Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. And brands have been hesitant to adopt TikTok into their existing social strategy. Surpassing competition: In 2021, TikTok was the 7th ranked social media app.

Gen Z 107

Gen Z Transform Entertainment Customer Journey 107

Hootsuite

FEBRUARY 1, 2022

If you’re having trouble understanding the concept, think of Twitch as a cool combination of live TV and social media. As of December 2021, the platform boasts over 7.5 4 quick tips for successful Twitch influencer marketing. Want to really know what goes on in the world of Gen-Z? Blink, and you miss it.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Sprout Social

APRIL 12, 2022

According to the Muck Rack State of PR Report 2021 , 73% of public relations professionals don’t think the term “public relations” as it’s defined today will describe the work they’re doing in five years. Two-thirds of the PR firms that had top profit performance in 2021 focused on DEI with a pay equity audit. versus 2.87

Communications 106

Communications PR Gen Z Analytics 106

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. From 2020 to 2021, TikTok was the most downloaded app.

Gen Z 110

Gen Z User-Generated Social Media Marketing Millennials 110

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). On the social side, Denny’s aims at connecting with younger Gen Z consumers, while maintaining their presence with Gen X and Boomers.

Gen Z 105

Gen Z Customer Millennials Law 105

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Scoop.it!

NOVEMBER 2, 2023

Here are the top five ways it helps shape digital marketing: Digital Touchpoints Personalization A 2021 McKinsey report found that 71% of customers expect personalization. Using this data, marketers can create more targeted and effective digital marketing efforts catering to each segment. Take social buying, for example.

Digital Marketing 84

Digital Marketing Gen Z Manufacturing Customer Journey 84

Sprout Social

JULY 13, 2022

Social media in Europe: Advice from 3 marketers in the region. European social media usage has evolved over the past few years, creating a new landscape for social media marketers to play in. In 2021, 14.5% Social data has become an indispensable part of the European marketer’s toolkit.

Gen Z 97

Gen Z Entertainment Social Media Marketing Shipping 97

Hootsuite

DECEMBER 15, 2021

According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views). Is there a difference between TikTok trends for creators and TikTok trends for businesses?

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Hootsuite

JULY 4, 2022

For social marketers, TikTok is becoming increasingly hard to ignore. It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. Intuit Quickbooks joined TikTok in November 2021 and has already earned 21.8K

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. BTS videos help establish your brand as authentic (a huge plus to tapping into the authenticity-driven Gen-Z) and help deepen consumer trust. Why try YouTube Shorts?

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Hubspot Marketing

APRIL 4, 2024

80% of social media marketers say that customers now prefer to buy in-app. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. This feature retired in 2021. You can set up an Instagram Shop for users to browse and buy without going to your website.

Influencer Marketing 101

Influencer Marketing Branding Gen Z Marketing 101

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. million in 2021 through a series of brand partnerships. Do more on social media with ManyChat. And you don’t have to be part of Gen Z to succeed on the platform either.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

SocialPilot

JANUARY 15, 2024

A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Digital Marketer

MAY 4, 2023

This encompasses all available touchpoints, including digital advertising , content and social media marketing. Better teamwork and collaboration The results of the 2021 Statista survey shown above found that inter-departmental siloing is the biggest challenge when optimizing the customer journey.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Hootsuite

SEPTEMBER 23, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. TikTok’s incredible hold on the Gen Z market has turned it into a marketing powerhouse. What is TikTok? TikTok is a platform for short-form mobile videos.

Gen Z 141

Gen Z Transform Social Media Marketing Analytics 141

Spiralytics

APRIL 12, 2023

To get started with influencer marketing, choose someone whose values align with your brand. In 2021, Tinder focused on its campaigns by partnering with popular Tiktok content creators and influencers. This brand collaborated with Gen-Z influencers to reach their target audience who are in their mid-age.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. 60% of marketers agree that authenticity and quality are equally important elements of successful content. Types of user-generated content. Social media content (e.g.,

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hootsuite

OCTOBER 27, 2020

However, if Instagram can maintain similar momentum over the coming weeks, there’s a good chance that the platform will overtake WeChat to host the world’s fifth-largest social media audience sometime in 2021. Looking ahead: 5 trends for 2021. What can marketers expect in 2021? Digital ads: still a bargain?

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Martech

JULY 8, 2022

Today’s young adults are members of Gen Z – the generation coming up behind Millennials. Digital marketers must revise their assumptions around today’s young adults if they hope to successfully acquire and retain this important cohort of customers. Gen Z is more diverse. Consumers: Gen Z vs. Millennials.

Gen Z 115

Gen Z Millennials User-Generated Digital Marketing 115

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. appeared first on Social Media Marketing & Management Dashboard.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Dana Nicole

FEBRUARY 1, 2021

Last Updated on July 23, 2021. “ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. But is that a good thing?

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Hootsuite

SEPTEMBER 16, 2021

With 689 million global active users as of January 2021 , everyone and their grandmothers are on TikTok. Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key. Research Gen Z.

Gen Z 138

Gen Z Promotion Analytics Branding 138

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Branded social media DM tactics are growing. Over half of marketers eye TikTok for future investments.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

JUNE 28, 2022

In addition, with social media, you have the potential to reach your target audience for a fraction of what you would pay in targeted ads. ???????? September 20, 2021. However, if your audience is Gen-Z , you may choose to focus your efforts on TikTok and grow your audience there. Kendall Miles (@TheKendallMiles).

Gen Z 126

Gen Z User-Generated Social Media Marketing Education 126

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. Why does this matter?

Gen Z 118

Gen Z Millennials Price Social Media Marketing 118