Hubspot Marketing

APRIL 12, 2022

But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.

Gen Z 115

Gen Z Market Research Millennials Content Marketing 115

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. There are 2 types of flair: User flair.

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Moz

MARCH 28, 2021

But it’s important to remember that being empathetic also means being genuine — you can’t create emotional marketing campaigns for the sole purpose of manipulating customers. Empathy is believable when it creates authentic connections between brands and users. Why is empathy important in marketing? Source: Venngage.

Marketing Strategy 62

Marketing Strategy User-Generated Education Marketing 62

Hubspot Marketing

OCTOBER 27, 2022

Just as your business might have more than one type of customer, your content strategy can cater to more than one type of user. Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. Do you want to target a new group of people or expand your current target market?

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

DIY Marketers

JULY 9, 2023

Don’t even think about getting into affiliate marketing until you read this. Millions are ignoring affiliate marketing research and risking more than they know. If you’re considering affiliate marketing as a business model or a side hustle, you have to know how to do affiliate marketing research.

Affiliate Marketing 54

Affiliate Marketing Market Research Marketing Marketers 54

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Walk through each step to determine which channels will move the needle forward for your business in 2021 and beyond. Nurture and generate high-quality leads? 91% of B2B marketers use content marketing.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Hubspot Marketing

MARCH 14, 2023

ChatGPT has skyrocketed in popularity — it grew to 1M users in just five days. ChatGPT is a conversational AI, and its celebrity comes at a time when many businesses are adopting similar time-saving tools into their marketing processes. Machines use data from every conversation to build knowledge and generate more accurate responses.

User-Generated 106

User-Generated eCommerce Market Research Marketing Strategy 106

Sprout Social

FEBRUARY 22, 2023

According to The 2022 Sprout Social Index™ , customer-centric brands use social data to inform their: Sales strategy Product development Content strategy Customer experience Competitive insight Market research By tapping into the ample benefits and business insights social media offers, you can transform the way your entire company operates.

Transform 144

Transform User-Generated Customer Journey Branding 144

Econsultancy

FEBRUARY 23, 2022

Worldwide gaming market to be valued at more than $314 billion by 2027. A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4 billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. million in 2021. billion in 2021 to $32.6

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Sprout Social

MARCH 15, 2022

— Kaleigh Boone (@kaleighb09) January 25, 2021. Review common feedback from net promoter score (NPS) surveys, customer advisory boards and other market research endeavors. For example: If you keep getting rave reviews on a product or service, use those testimonials in a user-generated content.

Management 144

Management Branding Customer loyalty Communications 144

Hubspot Marketing

APRIL 19, 2022

The best strategies to grow your following on Instagram are posting interactive and engaging stories, engaging with other users, and partnering with influencers. 84% say Instagram marketing was effective for their company last year. Our survey shows that 62% of Instagram marketers use 4-9 hashtags, and only 1% use the maximum of 30.

Market Trends 125

Market Trends Marketing Marketers Affiliate Marketing 125

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

Email Marketing 117

Email Marketing eCommerce Analytics Traditional Marketing 117

Buffer Marketing

JULY 28, 2024

To improve Facebook engagement , you need to share content that’s authentic, valuable, and high-quality content like user-generated content (UGC), polls, and relevant memes. A good example is Wendy's Facebook marketing strategy. In 2021, they reported that video pins saw an organic uplift of 240 percent year-on-year.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. Other options are setting up an auto-message when users DM you. A few TikTok influencer marketing tactics include: Sending your product to influencers.

Branding 98

Branding Marketing Marketers Influencer Marketing 98

Unbounce

JUNE 15, 2024

A solid test hypothesis goes a long way towards keeping you on the right track and ensuring that you’re conducting valuable marketing experiments that lead to performance lifts as well as learnings… But how do you come up with a smart A/B test hypothesis? Look at past data, user feedback, and market research to inform your hypothesis.

eBook 98

eBook User-Generated Education Place 98

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. After you collect this data, generate an overall grade for the quality of your competitor's content.

Shipping 98

Shipping Whitepaper Price eBook 98

Businesses Grow

AUGUST 14, 2023

Result: As an AI language model, I don’t have access to real-time data, and my knowledge is limited to information available up to September 2021. Brainstorm new business ideas ChatGPT is supremely good at generating ideas, and it’s being applied to new business ventures at a rapid pace. The ideas are just ideas.

Manufacturing 98

Manufacturing Automobile Fashion User-Generated 98

Search Engine Land

NOVEMBER 8, 2022

Researchers found that 7/10 consumers will buy more from brands they trust and that people abandon purchases if trust is broken, according to the 2021 Future of Marketing Research study by Adobe. This is what generates trust. Brand marketing has to be genuine. Its origin and appearance. Authenticity is key.

Branding 90

Branding Non-Profit Real Estate Transform 90

Digital Marketer

MAY 29, 2023

Artificial Intelligence is a game changer for marketing. Since the beginning of 2023, the amount of AI tools for marketing has exploded. In 2021, the investment in AI doubled globally from less than $40 billion to almost $80 billion ( SOURCE ), and look what has come from that!

Transform 80

Transform Marketing Marketers User-Generated 80

Welcome Software

JANUARY 12, 2024

Augmentation for other core strategic skills : Data analysis with a co-pilot makes it so much easier to stay creative without missing a beat from all the data my strategy generates. And lately, AI-generated content is also becoming a bit of a distraction in its own way. Read more about copy generators for Web Experimentation.

Content Marketing 83

Content Marketing Transform Marketing Marketers 83

Bannerflow

FEBRUARY 3, 2023

In its 2022 State of Marketing Video report , video production company Wyzowl found that most marketing professionals (62%) consider video engagement the top metric. Getting video engagement right is important because 86% of marketers say video has helped them generate leads.

Gen Z 52

Gen Z Advertisers Advertising Entertainment 52

Buffer Marketing

AUGUST 7, 2023

I applied for the Content Writer role in October 2021 and started in February 2022. Now that I understand both the Buffer brand and the social media industry/creator economy, I operate pretty much independently on idea generation. Immerse yourself in your industry to generate impactful ideas and create meaningful work.

Analytics 52

Analytics SEO User-Generated Place 52

Unbounce

JANUARY 11, 2025

Premium benefits include more users, better design, more subscribers, automation, and integrations. Beyond all this, generating enough useful data by A/B price testing can be tricky. Studying demand levels and price sensitivities in your market. Research, deliberation, performance, evaluation.

Price 52

Price Retail Law User-Generated 52

Unbounce

JANUARY 11, 2025

Premium benefits include more users, better design, more subscribers, automation, and integrations. Beyond all this, generating enough useful data by A/B price testing can be tricky. Studying demand levels and price sensitivities in your market. Research, deliberation, performance, evaluation.

Price 52

Price Retail Law User-Generated 52

Unbounce

MARCH 8, 2024

They help identify barriers to conversions, improve user experiences, test hypotheses , gather feedback, and measure results. These days, most of the CRO tools on the market can be integrated with the tech stack you already have—CMS, CRM, social media, and more—so they can provide you with a more seamless optimization experience.

Transform 52

Transform Analytics Copywriting Marketing 52

Welcome Software

JANUARY 12, 2024

Augmentation for other core strategic skills : Data analysis with a co-pilot makes it so much easier to stay creative without missing a beat from all the data my strategy generates. And lately, AI-generated content is also becoming a bit of a distraction in its own way. Read more about copy generators for Web Experimentation.

Content Marketing 40

Content Marketing Transform Marketing Marketers 40

Econsultancy

MARCH 4, 2022

A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 trillion in 2021 – a growth rate of 55%. Amazon’s UK sales jumped 20% in 2021, up 82% on pre-pandemic levels. billion in 2021, up from £19.6 trillion globally by 2026, up from $4.9

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? We were able to find a clear winner after using Sprout Social’s Advanced Listening to analyze 440 Tweets from June 27, 2021, to August 1, 2021. — Adweek (@Adweek) July 11, 2021. — CoinMarketCap (@CoinMarketCap) August 2, 2021.

Shipping 136

Shipping eCommerce User-Generated Market Research 136

Hubspot Marketing

JUNE 28, 2022

September 20, 2021. For instance, you may spend $100 developing creative assets for a video that ends up reaching 100,000 users. To reach those same users with an ad, you will likely have to invest much more money. In addition, social media allows you to: Drive more traffic to your website and generate leads.

Gen Z 142

Gen Z User-Generated Social Media Marketing Education 142

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. 44% of all internet users regularly look up brands on social media networks. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Spiralytics

JANUARY 3, 2023

Since many users tend to consume content quickly, there’s been a rising trend to cater to this phenomenon called “snack culture.” Here’s a guide on webtoon marketing and what you need to know. Currently, the service has over 82 million global users. Why Should Businesses Look Into Webtoons for Their Marketing Strategies?

Entertainment 98

Entertainment User-Generated Marketing Marketers 98

Spiralytics

JANUARY 3, 2023

Since many users tend to consume content quickly, there’s been a rising trend to cater to this phenomenon called “snack culture.” Here’s a guide on webtoon marketing and what you need to know. Currently, the service has over 82 million global users. Why Should Businesses Look Into Webtoons for Their Marketing Strategies?

Entertainment 80

Entertainment Marketing Marketers User-Generated 80

Hubspot Marketing

OCTOBER 11, 2024

In trying to understand for myself how to generate a new idea and bring it to market, I found so much vague advice scattered around that I decided to reach out to product development pros to round up their tips for success. When we built our first app, I brought in a marketing expert early on to help shape user personas and messaging.”

Product 106

Product Manufacturing User-Generated Entertainment 106