SocialPilot

JULY 28, 2025

Pepsi learned this the hard way with their Kendall Jenner ad scandal—here’s how that turned into a full-blown PR disaster. Case Study: Kendall Jenner’s Pepsi Ad (2017) – A PR Horror Story Pepsi launched its “Live for Now” campaign with a commercial featuring Kendall Jenner. times faster than their competitors.

Management

Animalz blog

MARCH 20, 2025

She started with a PhD in economics at Oxford and a postdoc at Cambridge before joining Ali’s team in 2021. ” (00:16:00) Ines observes a trend of executive-led content in B2B marketing, citing examples like Adam Robinson and Stuart Machin (Marks & Spencer CEO). “Content is the product. We also cover some AI tools.

B2C

Businesses Grow

AUGUST 4, 2025

If you search for the “best marketing books” on Amazon, here are the top five, and the book ratings: All Marketers are Liars by Seth Godin = 4.5 The 22 Immutable Laws of Marketing by Ries and Trout = 4.5 The One-Page Marketing Plan by Dib = 4.7 The 22 Immutable Laws of Marketing by Ries and Trout = 4.5

PR

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. — GOAL (@goal) June 15, 2021.

PR

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

Thought Leadership

Sprout Social

SEPTEMBER 1, 2021

The sheer amount of performance data available often leaves marketers overwhelmed. Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. Share of voice is a measure of the market your brand owns compared to other brands in the same industry. How to measure share of voice.

PR

Sprout Social

DECEMBER 9, 2020

But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. . In marketing, when one campaign finishes, the next begins. Adaptability is the key to success.

Price

Adams & Knight Marketing

JANUARY 11, 2023

Bonner, who worked as a broadcast journalist for ESPN, CNN and FOX, is a seasoned public relations professional previously serving as a consultant before being named Director of Marketing for one of the Hartford area’s largest nonprofits. She was also included in Hartford Business Journal’s 40 Under 40 list in 2021.

PR

Duct Tape Marketing

APRIL 22, 2021

The Modern Guide to Public Relations in 2021 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Amy Rosenberg. In this episode of the Duct Tape Marketing Podcast , I interview Amy Rosenberg. Oftentimes, marketing and PR are lumped into one category. Her podcast: PR Talks.

PR

Litmus

OCTOBER 11, 2021

Two more weeks until THE conference for email marketers— Litmus Live —is here! This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like April Mullen. Director of Brand and Content Marketing, SparkPost. What’s your email marketing origin story?

Affiliate Marketing

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Influencer Marketing

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

Digital Marketing

Businesses Grow

FEBRUARY 15, 2023

Remarkably, over 10 years of The Marketing Companion podcast and hundreds of episodes, I have never covered marketing best practices for nonprofits! He describes his job as “losing sleep” over ideas of how to use marketing to activate people in the nonprofit world. Memberships still matter.

PR

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. Public relations through a new lens.

Communications

Search Engine Land

JUNE 28, 2023

There are simply many more effective ways to generate backlinks and build an effective digital PR strategy. When backlink efforts are combined with high-quality PR, these tactics drive more traffic to your site, boost quality inbound leads and – ultimately – generate more revenue to grow your business. SUBSCRIBE See terms.

PR

Sprout Social

AUGUST 24, 2021

It’s no surprise that during a global pandemic, nostalgia marketing is all the rage. — Scar (@ScarletBjornson) May 11, 2021. When used correctly, nostalgia marketing is an effective way to excite, inspire brand affinity and give people a warm fuzzy feeling they won’t forget. McDonalds) June 1, 2021.

Food

Adams & Knight Marketing

APRIL 29, 2021

April 29, 2021) – Adams & Knight , one of the leading integrated marketing agencies in New England, was recently named a finalist in the Public Relations Society of America’s (PRSA) 2021 Silver Anvil Awards, honoring outstanding strategic public relations programs that meet the highest standards of performance in the profession.

PR

Adams & Knight Marketing

AUGUST 16, 2021

16, 2021) – Adams & Knight, one of the leading digital marketing agencies in New England, was recently named a finalist in the U.S. Travel Association’s 2021 Mercury Awards, honoring marketing excellence and creative accomplishment in state/territory destination marketing and promotion.

PR

Martech

NOVEMBER 23, 2021

“More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. The post How responsible marketing impacts customer retention and value appeared first on MarTech.

Customer

Adams & Knight Marketing

MAY 16, 2021

May 18, 2021) — Adams & Knight, one of the region’s leading digital marketing services providers, has added a CTO to its senior leadership ranks. Truntz will be working with the team to advance the strategic roadmap for these marketing technology initiatives as well. AVON, Conn., (May About Adams & Knight.

Digital Marketing

Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers.

Market Trends

Sprout Social

OCTOBER 19, 2020

Select Sprout Social customers will participate in a pilot program now, and Instagram messaging in Sprout will become available to all customers in 2021. In our annual Sprout Social Index report , a survey of social marketers, we found that 68% of marketers planned to use Instagram more in 2020.

PR

Adams & Knight Marketing

JUNE 13, 2021

June 15, 2021) – Adams & Knight , one of the region’s leading integrated marketing agencies, was recently honored with seven 2021 Telly Awards, including two coveted Gold awards, on behalf of five different healthcare, financial services and tourism/leisure clients. AVON, Conn., About Adams & Knight.

PR

SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. Marketers should “reach ALL diverse consumers” Overall, there is a lack of understanding about the Asian American consumer segment. hours per week online.

Branding

Trade Press Services Newsletter

DECEMBER 1, 2022

With news of record inflation and mass layoffs dominating the headlines, it’s no surprise that B2B marketers are now asked to produce more results with fewer resources. In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments.

Whitepaper

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

User-Generated

Sprout Social

APRIL 7, 2022

Myers’ high profile “criminal career” began in October 2021 when his Leeds-based bakery Get Baked was reported to a local Trading Standards agency for their use of contraband. — BBC News (UK) (@BBCNews) October 13, 2021. The BBC’s #Sprinklegate coverage was the broadcasting company’s top-viewed article of 2021.

PR

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.).

Email Marketing

Sprout Social

AUGUST 4, 2021

— Nathan Allebach (@nathanallebach) July 26, 2021. How did social marketers respond? Advanced degrees aren’t cheap, and most social media managers are underpaid compared to their marketing counterparts. chelbb_) July 26, 2021. AdriSheares) July 26, 2021. The question sparked a nuanced conversation.

Management

Moz

MARCH 24, 2021

We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home.

PR

Neil Patel

JULY 7, 2021

Any good online marketer or SEO needs to know how to build links to their site to rank well on Google. The goal of this post is to provide something that all marketers with any skill set can use. Link Building Strategies: The Complete List (2021) : Here, you’ll find over 170 link building strategies, tips, and tactics.

PR

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. For example, changes in your branding and marketing messages might reflect: Simplifying (or expanding) your product offerings and features. Marketing messaging. Marketing teams.

PR

Kuno Creative

NOVEMBER 17, 2022

If you’re considering partnering with a digital marketing agency, you can’t ignore the impact of the Great Resignation. A PR Week survey of 15 large marketing agencies found the average attrition rate was close to 30% in 2021. Why is digital marketing agency turnover so high?

PR

Adams & Knight Marketing

APRIL 26, 2021

April 27, 2021) — Adams & Knight, one of the region’s leading integrated marketing agencies, has brought in a new Vice President to oversee its growing paid media planning, buying and analytics team. AVON, Conn., Tommy Shaw joins the agency in the newly created role of Vice President of Media and Analytics.

Health

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Digital Marketing

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

PR