Moz

MARCH 28, 2021

If your marketing strategy is focused on the hard-sell approach, it’s time to rethink your campaigns for 2021. Why is empathy important in marketing? We’ve outlined how empathy works in marketing, but there are numerous reasons why it’s important, especially in 2021 and beyond. Utilize user-generated content.

Marketing Strategy 62

Marketing Strategy User-Generated Education Customer Journey 62

Hubspot Marketing

MAY 16, 2023

Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content. With the growth of video marketing, many have begun to launch more advanced features like Facebook Stories and Twitter’s live streams.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Martech

JANUARY 3, 2024

He added: “Ad fatigue remains a persistent issue for marketers on social. consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” Gartner Consumer Data found adoption at 8% of social users in 2023, 7% in 2022 — both years down from 14% adoption in 2021.

Entertainment 135

Entertainment Advertising Advertisers User-Generated 135

Hubspot Marketing

OCTOBER 17, 2022

Since 2021, Instagram users have been able to remix Reels to create their own content, collaborate with creators, or react to a video. Social media marketers can finally ditch the third-party apps that provide a more extended tracking period. The dual feature is only available when recording Reels. Image source.

Social Media Marketing 133

Social Media Marketing Marketing Marketers Promotion 133

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. Think of Shorts as the amuse-bouche of video marketing and use the format to whet the appetite of potential leads. Why try YouTube Shorts? billion daily views globally.

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Digital Marketer

OCTOBER 25, 2022

This is a huge jump from the 78 million users reported in 2021. Tiktok is the king of short-form Video marketing. . On Tiktok, you do not need a large marketing team or invite a photography company to make videos. I shoot all my videos on my phone, edit and post them on TikTok without overthinking it.

Video Marketing 71

Video Marketing Analytics Place Promotion 71

Digital Marketer

MARCH 16, 2023

What Marketers Need To Know About Web 3.0 The Ad Grid: How To Build Traffic Campaigns That Convert Higher And Scale Faster Is Email Marketing Dead? What Is A T-Shaped Marketer What Does It Take To Be The Head Of Marketing? DigitalMarketer Marketer of the Year 2021/2022 Want to Build a Content Marketing Career Path?

Copywriting 72

Copywriting Social Media Marketing Retail Digital Marketing 72

Martech

OCTOBER 27, 2023

SMBs faced rising customer acquisition costs from 2021 to 2022, with over a third witnessing an increase of 20% or more. Because of their size and length, TikTok videos don’t require a lot of expensive production. This has the potential to help lower customer acquisition costs for small and medium-sized businesses. Get MarTech!

CRM 108

CRM Customer Acquisition User-Generated Price 108

Neil Patel

FEBRUARY 3, 2023

Google ran more than 700,000 experiments to get thousands of improvements on Search back in 2021. With people watching an average of 19 hours of online video per week , it makes sense why more marketers are including video in their strategy and willing to spend more on it. What trends in search are here to stay?

User-Generated 144

User-Generated SEO Transform Entertainment 144

Martech

FEBRUARY 11, 2022

Read next: How TikTok influenced one of the top performing video ads of 2021. Don’t underestimate the growing impact on marketing of the short-form video format represented by YouTube Shorts, Instagram Reels and, of course, Tik Tok. Why we care.

User-Generated 113

User-Generated Influencer Marketing Analytics Digital Marketing 113

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. at least once.

Communications 126

Communications Promotion Social Media Marketing Management 126

Digital Marketer

OCTOBER 23, 2022

Upon its launch in 2021, the question and answer features are my go-to when I need to sample my followers’ opinions about a new challenge, feature, or trend. So, take advantage of the period and create content about what your brand is doing or offering for the season and post it on your page.

Education 59

Education Branding Social Media Marketing Video Marketing 59

Girl Power Marketing

NOVEMBER 18, 2021

In 2021, more than 72% of Americans used social media — an increase of more than 10 million people. These 240 million users spend an average of two hours and seven minutes on social media every day. It’s safe to say that as new platforms and features continue to emerge, even more people will jump on board.

Shoppers 52

Shoppers eCommerce Entertainment User-Generated 52

Girl Power Marketing

NOVEMBER 18, 2021

In 2021, more than 72% of Americans used social media — an increase of more than 10 million people. These 240 million users spend an average of two hours and seven minutes on social media every day. It’s safe to say that as new platforms and features continue to emerge, even more people will jump on board.

Shoppers 52

Shoppers eCommerce Entertainment User-Generated 52

Sprout Social

JULY 1, 2021

We’ll show you two ways to find the best types of content that will grow your business: the first is based on data from the Sprout Social Index™, Edition XVII: Accelerate , provided by marketers on their most valuable content types; the second uses social analytics to analyze your social data. Text-based posts.

Transform 140

Transform Food User-Generated Branding 140

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 of all internet traffic.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Exposure Ninja

JUNE 23, 2022

But, what’s great about this is that you have the chance to reach a wider audience and connect with them in places they’re spending their time, whether that’s via their emails , the questions they type into Google search , or when they’re spending time on social media. Free Video Marketing Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Walk through each step to determine which channels will move the needle forward for your business in 2021 and beyond. Email marketing is best for: Lead generation. Social Media Marketing (SMM).

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108

Hubspot Marketing

JUNE 22, 2022

In 2021, 36% of TikTok users were between 35 and 54 years old , a 10% increase from the year before. It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. Initially, TikTok videos could only be 15-seconds long.

Gen Z 116

Gen Z Millennials Price Social Media Marketing 116

Digital Marketer

OCTOBER 24, 2022

In fact, in 2021 there were 5.4 As you’ll notice from the image below, the top in-demand skills in the marketing world on LinkedIn are: social media marketing, paid search, social media, search engine marketing, and marketing in general. million new business applications in the U.S.

Digital Marketing 82

Digital Marketing Copywriting Marketing Marketers 82

Bannerflow

APRIL 19, 2022

In this article we explore how to maximise your digital marketing strategies and the four key forms of digital marketing your business needs: The impact of digital marketing strategies. Content marketing. Influencer marketing. Social media marketing. Video marketing. Conclusion.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Lynton Web

DECEMBER 21, 2021

Much like 2020, 2021 left marketers digging deep into their marketing strategy repertoire to find ways to attract and nurture leads and customers. Here are a few powerful marketing strategies to consider prioritizing in 2022. SMS Marketing. SMS marketing blew up in 2020 into 2021 with the advent of COVID-19.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52

SMA Marketing

MARCH 16, 2023

Source Video Marketing Adding a video is one of the quickest ways to enhance your written content and greatly improve your opportunities to rank in search. There are two ways to include written and video content together in a blog post. Another great way to use video marketing is on social media.

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketing 52

Marketing Insider Group

SEPTEMBER 14, 2020

In order to future-proof your content marketing approach, use augmented reality (AR) and virtual reality (VR). According to Cisco, the use of these technologies will likely increase 20x by the year 2021. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program.

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketing 106

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Neil Patel

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. As simple as it sounds, delivering more videos could be the easiest way to increase shares and engagement. I recently posted this video on Facebook: It was a direct result of a simple social media audit like this.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Sprout Social

FEBRUARY 21, 2022

Turn longer videos into short-form. 2021 data found 58% of viewers will watch a whole video if it’s under a minute, but only 24% of viewers will watch an entire video that’s more than 20 minutes. Repurpose longer videos—like former IGTV or Live content—as shorter clips. Create ads on your social media channels.

Thought Leadership 141

Thought Leadership Gen Z Real Estate Education 141