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Looking ahead: 9 predictions for social media marketers in 2021 and beyond

Sprout Social

For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. having a boss that gets social >>>> — jayde i.

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Pitching a home run social media marketing campaign or idea for 2021

Sprout Social

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. In this article we’ll walkthrough: Content themes that have potential for 2021. Using social data to prepare your pitch. What’s the big idea?

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9 social media marketer predictions for 2022

Sprout Social

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. pic.twitter.com/24wbujWXhe.

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8 companies that use social media marketing effectively

Martech

This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign. TikTok’s Re: Make campaign. The ASICS NFT campaign.

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What Is Social Media Marketing? [Complete 2023 Guide]

Hootsuite

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

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How to start and grow a social media marketing agency

Sprout Social

The demand for social media and content outsourcing is growing. In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency.

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Social media marketing — authenticity over all

SmartBrief - Marketing

Authentic social media marketing strategies are about more than just gaining followers and likes; it’s about fostering a genuine connection with audiences and giving a real-life experience. “On each platform, we’re able to activate in highly creative and irreverent ways, engaging authenticity with our fans.”