AWeber

MAY 3, 2022

High-quality content promotes a great user experience on your site. You can then use this content on your site or as part of your social media marketing strategy. Use social media marketing. Another powerful ecommerce marketing strategy social media marketing.

eCommerce 113

eCommerce Marketing Strategy Social Media Marketing User-Generated 113

Hootsuite

AUGUST 22, 2022

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top tags to use in 2022. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. 20+ top LinkedIn hashtags in 2022.

Thought Leadership 92

Thought Leadership Analytics Social Media Marketing Management 92

Sprout Social

SEPTEMBER 7, 2022

TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. While social media marketing creates a cohesive strategy for all social media platforms —TikTok marketing focuses just on TikTok. Tap into TikTok influencer marketing.

Branding 88

Branding Marketing Marketers Influencer Marketing 88

Hootsuite

OCTOBER 11, 2022

While shadowbans apparently aren’t real, we know that Instagram, like all social media platforms, has ways of promoting or restricting pieces of content. If you’re talking about a news story or violent event, Instagram can mistakenly think you’re promoting violence, which goes against guidelines. Don’t act like a bot.

Law 117

Law Education Promotion Social Media Marketing 117

Hootsuite

SEPTEMBER 9, 2022

In this blog post, we’ll take a look at the only Instagram metrics you should be tracking in 2022. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Most important Instagram metrics to track in 2022. Follower growth rate.

Analytics 75

Analytics User-Generated Social Media Marketing Branding 75

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Source: Digital 2022 Global Overview Report. Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic.

Social Media Marketing 141

Social Media Marketing User-Generated Promotion Analytics 141

Hootsuite

SEPTEMBER 30, 2022

Inform them about sales and promotions. Sales promotions. Data and analytics. Use Google Analytics, heat maps, and any other tools that let you track website activity. Step 6: Set up chatbot analytics. Again, setting up and tracking chatbot analytics will vary depending on the platform. Automate sales.

eCommerce 120

eCommerce Retail Shipping Finance 120

Hootsuite

JUNE 28, 2022

Allow you to easily plan, review, and edit an integrated schedule of social content across platforms. 10 social media scheduling tools for 2022. We’re not too shy to say we think Hootsuite is the best social media management tool and social media scheduling tool around. Try it for free.

eCommerce 114

eCommerce Analytics Social Media Marketing Management 114

Sprout Social

JULY 6, 2022

Offering unique promotions and updates suited for each platform will keep your restaurant in mind for potential customers. Restaurant social media resources. The complete guide to social media for restaurants & bars. Social media marketing for franchise businesses. and 1 p.m.

Finance 99

Finance Education Food Social Media Marketing 99

Hootsuite

MARCH 8, 2022

This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. But essentially, you can promote your Product Pins in many ways, including: “Boosting” existing Product Pins. Access advanced conversion tracking analytics. Can you shop on Pinterest?

Price 114

Price User-Generated Social Media Marketing Shoppers 114

Hubspot Marketing

JULY 4, 2022

According to 2021 HubSpot Blog research on social media trends , 77% of social media marketers say social media marketing was somewhat to very effective for their company in 2021. If you’re debating between a personal and a business one, here’s the reason why you should get it: Analytics.

Social Media Marketing 98

Social Media Marketing Promotion Place Analytics 98

Hootsuite

OCTOBER 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. promote a local place. Snapchat Ads Analytics. Learn more about Snapchat Ads Manager: what it is, how to navigate it, and how to use it to make effective Snapchat ads.

Management 98

Management Social Media Marketing Place Customer 98

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 percent increase over the previous year in the September 2022 survey, this group is reporting just 2.9

CMO 130

CMO Finance Marketing Marketers 130

Sprout Social

JANUARY 3, 2023

Let’s take a more in-depth look at how departments outside of marketing can support implementing a comprehensive social strategy. Our research from The Sprout Social Index™ 2022 shows that more than three-quarters of consumers expect a response within 24 hours on social media.

Customer Journey 117

Customer Journey Analytics PR Communications 117

Hootsuite

JANUARY 31, 2022

It’s an engaging social media platform: Instagram has a very user-friendly platform for selling products. All you need to do is post photos and videos to start promoting your products. Social media has become a powerful tool that creators and entrepreneurs can use to market their products or services and gain new customers.

Shoppers 103

Shoppers Thought Leadership Product Promotion 103

Hootsuite

JANUARY 24, 2022

In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. Social media data can also refer to data collected from content people post publicly on social media. Why is social media data collection so important?

Key Performance Indicator 94

Key Performance Indicator Social Media Marketing Analytics Food 94

Hootsuite

SEPTEMBER 7, 2022

And for educators, social media can be a valuable professional development tool. Inviting, rather than resisting, social media into your classroom can have huge benefits. Use it to promote collaboration, share resources and ideas, and provide real-time feedback. How can social media be used in education?

Education 93

Education Thought Leadership User-Generated Analytics 93

Hootsuite

JULY 28, 2022

Creators get access to automatic recordings, live chat, analytics, and no time limit. You can also run giveaways or special promotions to generate buzz (ex. Do it better with Hootsuite , the all-in-one social media toolkit. Patreon supports embedded YouTube or Vimeo links. Free 30-Day Trial (risk-free!).

Shipping 106

Shipping User-Generated Price Social Media Marketing 106

Hootsuite

JULY 7, 2022

Do it better with Hootsuite , the all-in-one social media toolkit. Anyone on social media with less than 10,000 followers. They partner with brands to promote products to a smaller and more specific audience. Megan is using her time in the spotlight to promote small businesses. billion in 2022.

Influencer Marketing 103

Influencer Marketing Health Price Promotion 103

Sprout Social

FEBRUARY 6, 2023

Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

User-Generated 97

User-Generated Social Media Marketing eCommerce Communications 97

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a social ad?

Advertising 107

Advertising Advertisers Thought Leadership User-Generated 107

Sprout Social

FEBRUARY 15, 2022

Do you have the skills needed to be a social media manager working solo? Is your goal to handle social media marketing for any company or to specialize in specific industries that you’re passionate about? If you want to specialize in pizza restaurants, how broad is the addressable market for your services?

Social Media Marketing 104

Social Media Marketing Analytics Copywriting Price 104

Sprout Social

NOVEMBER 2, 2021

With that in mind, we’ve tested a variety of TikToks that run the gamut from trendspotting and hot takes to social media marketing tips and commentary from thought leaders. On a weekly basis, we update our internal social dashboard with data from TikTok’s native analytics and connect as a team to discuss. .

Marketing Strategy 110

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 110

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media Marketing 134

Social Media Marketing Analytics CRM Marketing 134

Hootsuite

SEPTEMBER 27, 2023

Save time and look professional while promoting your brand in style. In that time, creators, artists, and media companies have earned more than $50 billion from their YouTube content. the platform announced YouTube Shorts monetization options in late 2022. Get your free pack of 5 customizable YouTube banner templates now.

Affiliate Marketing 93

Affiliate Marketing Promotion Price Retail 93

Hootsuite

FEBRUARY 22, 2022

But once it’s widely available, the native tool will make affiliate promotion on Instagram seamless. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Then pull results from Google Analytics. Get the free template now!

Affiliate Marketing 130

Affiliate Marketing Marketing Marketers Promotion 130

Hubspot Marketing

JULY 28, 2023

This puts you in a great position to build relationships, promote your products, and share offers. Social media marketing These days, consumers expect brands to have an online presence — so if you haven't already, sign up for a business profile on a few social media sites. Looking to bulk up your email list?

Price 83

Price Marketing Mix Key Performance Indicator User-Generated 83

Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. million users in 2016 to 150 million active monthly users in 2022. And the platform has grown from 2.9 Build community.

Social Media Marketing 98

Social Media Marketing Analytics Place Management 98

Sprout Social

DECEMBER 5, 2022

— Chewy (@Chewy) November 28, 2022. Leveling up your social customer care goes a long way. And using a tool like Sprout’s Smart Inbox feature makes responding quickly to your audience easy by funneling comments and messages from all of your social media channels into a central, streamlined hub for your team.

Health 139

Health Advertising Advertisers Communications 139

Hootsuite

OCTOBER 24, 2022

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Real estate social media marketing best practices.

Real Estate 79

Real Estate Social Media Marketing Price Energy 79

Hubspot Marketing

JANUARY 23, 2023

Back in 2021, over half of marketers pivoted their strategy after it went into motion, and 83% of those who pivoted had to change course two to four times in one year. Fast forward to 2022 and 20% of marketers have already pivoted this year due to a potential recession, hinting that we may see similar turbulence next year.

Marketing 85

Marketing Marketers Management Promotion 85

Digital Marketer

DECEMBER 19, 2022

Since the early 2000s, the ecommerce market size has been growing rapidly. According to Insider Intelligence , US ecommerce sales are predicted to pass $1 trillion in 2022. It also developed social marketing through sponsored, promoted, or monetized content on social video apps like TikTok or YouTube.

Transform 83

Transform eCommerce Retail Entertainment 83

Marketing Insider Group

APRIL 17, 2023

25 Best Marketing Articles No time to sift through Google SERPs? Here’s 25 of the best marketing articles that every content marketing needs to read. You can use martechmp.com for free to search, sort, and filter through this year’s marketing technology landscape. No problem. Why, you ask?

Gen Z 128

Gen Z Content Marketing Marketing Marketers 128

Martech

FEBRUARY 22, 2023

TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. But data suggests marketers invested more in video content creation in 2022. As older millennials are in their mid-30s and almost 40, they have also been promoted to managers and directors, leading teams.

Gen Z 112

Gen Z Millennials User-Generated Marketing 112

Hootsuite

FEBRUARY 1, 2022

What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. The main difference is that promotions and tie-ins are live-streamed instead of distributed through pre-made videos or photos.

Gen Z 102

Gen Z Food Influencer Marketing Marketing 102

Hootsuite

NOVEMBER 14, 2022

Here’s how he uses TikTok to promote his course. Events and workshops are a quick way to monetize your social media presence. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

Branding 112

Branding Affiliate Marketing eCommerce Social Media Marketing 112

Sprout Social

MAY 8, 2023

While the US was facing inflation at nearly 8.5%, US consumers spent 18% more in March 2022 than they did two years prior. After two years into the pandemic, consumers were ready to spend similar to their pre-pandemic habits and more in 2022. For consumer goods businesses on TikTok, only very few days see any engagement.

Entertainment 104

Entertainment Gen Z Education Food 104