SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 61

Social Media Marketing Marketing Strategy Marketing Marketers 61

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 76

Social Media Marketing User-Generated Marketing Marketers 76

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

Analytics 97

Analytics Social Media Marketing Management Promotion 97

Hootsuite

APRIL 12, 2023

For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. 1 Social Media Tool Create. Free 30-Day Trial What is LinkedIn hashtag analytics? LinkedIn hashtag analytics is the process of tracking and analyzing the performance of hashtags on your LinkedIn posts, articles, company page, and profile.

Analytics 123

Analytics Social Media Marketing Promotion Place 123

Neil Patel

JUNE 11, 2021

You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. Why Is It Important to Set Paid Social Marketing Objectives?

Social Media Marketing 130

Social Media Marketing Customer Acquisition Marketing Marketers 130

Digital Marketer

NOVEMBER 26, 2022

Social media marketing is one of the most important aspects of any online marketing strategy. With more and more social media platforms popping up regularly, there are many ways that a brand can connect with its audience through social media. There are many objectives of social media marketing.

Social Media Marketing 82

Social Media Marketing User-Generated Marketing Marketers 82

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

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Social Media Marketing Retail Branding Shoppers 104

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics 140

Analytics User-Generated Key Performance Indicator Social Media Marketing 140

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. Learn about promotions or discounts.

Social Media Marketing 127

Social Media Marketing Key Performance Indicator Marketing Marketers 127

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. This will help you refine your social strategy.

Analytics 144

Analytics Social Media Marketing Promotion Fashion 144

Hootsuite

SEPTEMBER 6, 2022

There’s no shame at all in boosting a post with the TikTok promotion feature. Not to be all “peer pressure” on you, but every social media platform today features some sort of paid boosting option. In this post, we’re digging into everything you need to know to put TikTok’s Promote feature to work for you.

Promotion 100

Promotion Analytics Advertising Advertisers 100

Buffer Marketing

OCTOBER 9, 2023

Through your analytics. YouTube offers different content types, each with robust analytics. In this article, we’ll walk through the key metrics made available in YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth. And how do you find these results?

Analytics 100

Analytics Entertainment Promotion SEO 100

Sachs Marketing Group

AUGUST 4, 2023

You can promote your business on Instagram by using a variety of methods such as creating engaging content, using Instagram Ads, partnering with influencers, utilizing Instagram Stories and Shopping, hosting contests, leveraging relevant hashtags, and interacting with your audience. Here’s how to promote your business on Instagram.

Promotion 52

Promotion User-Generated Social Media Marketing Transform 52

Many Chat

JUNE 1, 2022

That means it’s time to take a good look at your Instagram analytics. . Instagram analytics will help you understand your audience’s behavior, patterns, and even break down your audience’s demographics. If you use this data wisely, you’ll be able to pivot your Instagram content and marketing campaigns to reach the right audience.

Analytics 98

Analytics Price Key Performance Indicator User-Generated 98

Hootsuite

JULY 21, 2022

The problem is that tools like Google Analytics or Optimizely will automatically calculate your conversion rate for you. Divide the total goal completions in Google Analytics by the total visits (this can be social media traffic, general website traffic, or the total visits to your website). True conversion rate =.

Promotion 113

Promotion Finance Analytics User-Generated 113

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Customer 94

Customer Social Media Marketing Analytics User-Generated 94

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. How to see analytics on YouTube.

Analytics 145

Analytics Promotion SEO Social Media Marketing 145

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

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Analytics Promotion Energy eCommerce 145

Hubspot Marketing

APRIL 22, 2019

Pinterest is often undervalued by social media marketers, and considered an unnecessary component of a marketing strategy -- unfortunately, if this is true for your team, you could be missing out on a major source of traffic and income. Pinterest Promoted Pins. Promoted Pins. Promoted Video Pins.

Promotion 144

Promotion Advertising Advertisers Product 144

Scoop.it!

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. What Are Social Media Analytics? So, how do they work? Take Stack Browser, for example.

Analytics 85

Analytics Millennials User-Generated Fashion 85

Sprout Social

MARCH 21, 2019

But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Pull up custom analytics reports for any date range to understand how your posts are performing.

Analytics 105

Analytics Price User-Generated Influencer Marketing 105

Martech

APRIL 11, 2024

Its stack included: Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Management One drawback is that Perplexity’s technology recommendation was more high-level than the others. Perplexity AI In contrast, Perplexity AI’s recommendation reads like a college paper.

CRM 113

CRM Marketing Automation Platform Retail Customer Journey 113

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. You can create engaging social content even if your industry has a boring reputation. Clear data.

Real Estate 125

Real Estate Food Analytics Entertainment 125

SocialPilot

JANUARY 21, 2024

For instance, you might create posts to generate engagement, including: Driving sales and sign-ups to your landing page Encouraging user-generated content Drive conversations and comments Alert readers of sales, discounts, and promotional events …and much more! That makes it easier to adjust your social media marketing strategy as you expand.

User-Generated 118

User-Generated Social Media Marketing Analytics Customer loyalty 118

Sprout Social

SEPTEMBER 18, 2023

For example, Sprout Social helps you manage inboxes across social platforms, monitor and manage ratings, handle paid promotions and it integrates with other tools in your stack. You will need to assign a budget for content creation as well as ad campaigns in case you’re looking into paid marketing.

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

Social Media Marketing 97

Social Media Marketing Key Performance Indicator Influencer Marketing Management 97

Jeff Bullas

MARCH 1, 2023

There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform. But is it the best social platform for your company? This depends on your goals, your traffic-handling capabilities, your audience and your resources.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

Hubspot Marketing

MARCH 12, 2024

According to HubSpot’s Social Media Marketing Report , social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53% Influencer marketing can be a powerful strategy for promoting your TikTok Shop.

Shipping 81

Shipping Logistics User-Generated Social Media Marketing 81

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Marketers can leverage Tagger to add UTMs and platform pixels or create custom URLs.

Influencer Marketing 101

Influencer Marketing User-Generated Key Performance Indicator Analytics 101

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports. Examples include the number of followers, likes, or comments on social media posts.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

SocialPilot

APRIL 25, 2024

This section is categorized into six types: Videos, Shorts, Live, Playlists, Podcasts, and Promotions. In the Content tab, you will see a list of all your videos, live streams, and promotions, as well as a snapshot of the number of views, comments, and likes/dislikes. YouTube Studio lets you track all these metrics.

Analytics 77

Analytics Transform Management Video Marketing 77

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Source: Hootsuite Analytics. billion accounts.

Social Media Marketing 141

Social Media Marketing User-Generated Promotion Analytics 141

SocialPilot

FEBRUARY 21, 2024

What is Instagram Influencer Marketing? Instagram influencer marketing is a form of social media marketing that involves a partnership between your brand and influencers (social media content creators) on Instagram. The competition to capture the online market is stiff.

Influencer Marketing 92

Influencer Marketing Fashion Marketing Marketers 92

Marketing Insider Group

JANUARY 21, 2022

Knowing this, it’s important not to take a universal approach to social media marketing. This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform.

Social Media Marketing 127

Social Media Marketing Entertainment Analytics Industry Insights 127

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 82

Automobile Marketing Marketers Social Media Marketing 82