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What the Google antitrust ruling could mean for advertisers

Martech

“This has happened at a perfect time for their competitors because you’ve got OpenAI, you’ve got Microsoft and the fundamentally different conversational search underpinned by AI, which I think completely transforms the consumer experience,” Amelia Waddington, chief product officer for search intelligence vendor Captify, told MarTech.

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Building a B2B Video Marketing Strategy With Impact — Here's Everything I Learned

Hubspot Marketing

Think about it: An engaging explainer video can transform a confused prospect into an interested lead while a well-crafted customer story can turn a hesitant decision-maker into a confident buyer. Total watch time for business content increased by 44% compared to 2022, according to the 2024 State of Video Report.

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Viral marketing: Is there a recipe for going viral in 2025?

Hootsuite

What started as a joke about their two similar sounding names (Duo vs. Dua) back in 2022 developed into an easily repackaged viral marketing strategy, garnering millions of engagements, again and again. But perhaps their best example of viral marketing is their use of consistent storylines. And it’s still going strong. Sophie agrees. “I’ve

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2023 Predictions: Experience, Ecommerce and Transformation

Martech

Late in 2022, AI chatbots made a splash with the release of OpenAI’s ChatGPT. In 2022, Samsung turned their flagship store in New York into a portal for in-store/metaverse simulcasts. The post 2023 Predictions: Experience, Ecommerce and Transformation appeared first on MarTech. Get MarTech! In your inbox. Processing.

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How Citizens Bank transformed content to reach changing customer needs

Martech

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. And sure enough, when Russia’s invasion of Ukraine happened [in 2022], the number one way that people ages 15 to 28 got their information about the war was on TikTok.

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How Citizens Bank transformed content to meet changing customer needs

Martech

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. And sure enough, when Russia’s invasion of Ukraine happened [in 2022], the number one way that people ages 15 to 28 got their information about the war was on TikTok.

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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Get MarTech! In your inbox.