Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Best Channels for Long-Form Video. Instagram Video. Best Channels for Short-Form Video.

Video Marketing 137

Video Marketing Branding User-Generated Millennials 137

Hubspot Marketing

JUNE 28, 2022

More than ever, social media channels are putting video content front and center on their feeds , as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. Immediately, the effectiveness of video marketing became obvious.

Video Marketing 134

Video Marketing Marketers Marketing Promotion 134

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. General Video Marketing Stats.

Video Marketing 144

Video Marketing Marketers Marketing Promotion 144

Hubspot Marketing

JUNE 27, 2022

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year.

Video Marketing 120

Video Marketing Branding User-Generated Marketers 120

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Long-Form Video.

Video Marketing 135

Video Marketing Branding User-Generated Marketers 135

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond?

Branding 129

Branding Millennials Video Marketing B2C 129

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? B2C brands tend to spend more on video.

B2C 117

B2C Video Marketing Market Trends Thought Leadership 117

OnPassive Marketing

OCTOBER 18, 2022

But what does this mean for video marketing? Read on to find out how video marketing will be affected by VR in 2022. How will VR affect the way businesses create and distribute video content? New Skills Required: Creating compelling VR videos requires different skills than traditional video production.

Video Marketing 82

Video Marketing Marketers Marketing New Technology 82

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. Brand bringing this trend to life: Spotify. YouTube is no exception.

Gen Z 144

Gen Z Promotion Shoppers Energy 144

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Hubspot Marketing

JUNE 22, 2022

billion by the end of 2022 — keeping YouTube on its toes. As a result, 52% of marketers who use TikTok plan to increase their investment in 2022. In fact, 31% of marketers are currently leveraging short-form video , and 29% plan to leverage it for the first time this year. It also boasts 1.2 Why does this matter?

Gen Z 141

Gen Z Millennials Price Social Media Marketing 141

Hubspot Marketing

OCTOBER 17, 2022

To keep up with TikTok, Instagram is constantly rolling out new features to benefit both brands and creators. If you're like me and need help keeping track of all these changes, here's a breakdown of 11 new features you should integrate into your 2022 Instagram marketing strategy. Reels Template. Image Source.

Social Media Marketing 143

Social Media Marketing Marketers Marketing Promotion 143

Bannerflow

MARCH 11, 2022

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts. Influencer marketing.

Market Trends 111

Market Trends Influencer Marketing Marketers Marketing 111

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing 101

Video Marketing Transform User-Generated Marketers 101

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 145

Social Media Marketing Marketers Marketing B2C 145

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google pushed several key algorithm updates throughout 2022.

SEO 136

SEO Gen Z User-Generated Advertisers 136

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. Shopping capabilities will expand via shoppable videos, Live Shopping and via the user interface of the YouTube app.

User-Generated 121

User-Generated Influencer Marketing Analytics Digital Marketing 121

OnPassive Marketing

AUGUST 20, 2022

In 2022, there will be many different types of brand marketing. Artificial intelligence will have taken over some Copywriting jobs, and brands will rely on AI-powered software to create more engaging advertisements. What Is Brand Marketing? Each type of brand marketing has its benefits and drawbacks.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

Martech

FEBRUARY 9, 2022

Marketers are increasing their budgets to feed the growing appetite for video, according to video hosting platform Wistia’s new 2022 State of Video report. Brands are also looking to expand their video repertoire, with 72% saying that they are exploring new types of video. Why we care.

Marketers 106

Marketers Marketing Digital Marketing Customer 106

Hubspot Marketing

JUNE 24, 2022

Here's how else nonprofit marketing can help. Nonprofit marketing raises awareness. Your nonprofit organization is a brand. Marketing raises awareness, and brand awareness spreads the word about your organization and your overall cause. Nonprofit marketing raises funds. Email marketing. Video views.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Sprout Social

SEPTEMBER 1, 2022

More than half of consumers expect to spend more time on the video-sharing platform this year. Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. While 51% of consumers are turning their attention to YouTube in 2022, only 35% of marketers are investing in the platform.

Management 138

Management Branding User-Generated Entertainment 138

Scoop.it!

JULY 26, 2022

Digital marketing is an essential investment all growth-oriented businesses need to make nowadays. Regardless of the industry you’re in or how saturated your niche may be, investing in digital marketing is an essential step towards long-term brand growth, efficient lead generation , and cost-effective sales.

Marketing Strategy 105

Marketing Strategy Content Marketing User-Generated Digital Marketing 105

OnPassive Marketing

APRIL 2, 2022

On YouTube, you can find movies, trailers, interviews, advertising, and various other types of video content. For a YouTube video marketing strategy in 2022, follow these steps. This article explains how you can incorporate YouTube marketing into your 2022 video marketing strategy.

Video Marketing 57

Video Marketing Marketing Strategy Social Media Marketing Marketers 57

Marketing Insider Group

NOVEMBER 15, 2021

In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. Image Source.

Content Marketing 94

Content Marketing Marketers Marketing Thought Leadership 94

Marketing Insider Group

DECEMBER 8, 2021

Did you know, for instance, that you can tailor your special ‘virtual agent’ to speak in such a way as to align with your company’s brand? Prioritize Video Content. Video marketing is becoming more important, it seems, every day. Consider these stats: Twitter claims that 82% of its users view video content on the app.

Customer Journey 101

Customer Journey Video Marketing Communications Customer 101

Hubspot Marketing

SEPTEMBER 11, 2023

To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.

Content Marketing 126

Content Marketing Gen Z Health Inbound Marketing 126

OnPassive Marketing

APRIL 22, 2022

With the massive popularity of email marketing and online shopping, it’s no surprise that email marketers are always trying to find new ways to engage their audience. This article explains key shifts in email marketing trends in 2022. The Importance of Email Marketing. Viral Marketing. Conclusion.

Market Trends 78

Market Trends Email Marketing Marketers Marketing 78

Digital Marketer

SEPTEMBER 19, 2022

Alex has 10+ years experience in online marketing and branding. DigitalMarketer Courses: Email Marketing Mastery. His content is regularly featured on portals like SEMRush, Social Media Examiner, DigitalMarketer and he is also a keynote speaker at Traffic & Conversion 2022. Keenya Kelly – If You Brand It.

Copywriting 71

Copywriting eCommerce Marketers Marketing 71

Sprout Social

FEBRUARY 21, 2022

Video has exploded in popularity on social media. With the platform doubling down on video content in 2022, it goes without saying that video should be part of your Instagram content strategy. But behind every 15-second video is hours of unseen work. Including Lives you’ve posted and formerly-branded IGTV videos.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Digital Marketer

SEPTEMBER 19, 2022

These 10 candidates were nominated by the DigitalMarketer Community, a vast network of over 120,000 marketers and agencies that work tirelessly to create and practice the most effective methods in modern marketing. Voting ends September 23, 2022 – Vote Now! Alex has 10+ years experience in online marketing and branding.

Copywriting 69

Copywriting eCommerce Marketers Marketing 69

Spiralytics

MARCH 29, 2023

Many would also argue that it was Facebook that started social media marketing. Social media marketing is the reason for the success of many new brands. Now, almost every brand uses social media marketing to increase their reach and nourish their relationship with their existing customers. What are Facebook Reels?

Branding 96

Branding Social Media Marketing Marketers Marketing 96

OnPassive Marketing

JUNE 19, 2022

YouTube Marketing in 2022: The Complete Guide For Beginners talks about and analyzes the YouTube marketing for beginners. Who Is In The Market For YouTube Marketing? Anyone looking to market their business or product online should consider using YouTube video marketing.

Video Marketing 63

Video Marketing User-Generated Marketers Marketing 63

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses.

Social Media Marketing 139

Social Media Marketing Entertainment Communications Marketers 139

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Read next: Data shows marketers investing more in video in 2022. Why we care.

Retail 116

Retail Gen Z Video Marketing Marketing Plan 116

Calvyn Lee Blog

JANUARY 28, 2023

Tiktok Marketing Trends Social Commerce and Accessibility Marketing Trends Trends #1 Tiktok Marketing Since 2019, TikTok has consistently ranked as one of the world’s most downloaded apps. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

OnPassive Marketing

JULY 12, 2022

It’s essential to keep your e-commerce marketing strategy up-to-date as new trends emerge in the market. For example, you might need to include more video content if video marketing is becoming more popular. E-commerce businesses need to consider their brand image when creating content.

Shoppers 78

Shoppers Marketing Mix Content Marketing User-Generated 78

Bannerflow

JULY 5, 2022

However, there should always be room for improvement, and if you have yet to consider the leading trends and strategies defined in our The State of In-Housing Report 2022 , there is still time to maximise their potential for your business. Those top trends are: Content marketing. Influencer marketing. Video marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketers 96