Remove 2022 Remove Customer Acquisition Remove Product Marketing
article thumbnail

Why starting small with AI pilots before scaling is a mistake

Martech

Whether your focus is revenue growth, customer acquisition, improving customer satisfaction or operational efficiency, these goals should inform your AI marketing efforts. Identify high-impact AI marketing use cases Where can AI help your marketing have the most significant impact on your business goals?

article thumbnail

8 tips to adopt vertical marketing and drive SaaS growth

Martech

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The B2B case for retention marketing: 7 key tactics

Martech

But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It It didn’t even make the Sagefrog priority list in 2022.)

Gen Z 134
article thumbnail

3 eCommerce KPI’s to Master with Scott Cunningham [VIDEO]

Digital Marketer

Learn more about your Customer Avatar Canvas in our new and improved eCommerce Marketing Mastery course: [link]. There’s only really 3 KPI’s that matter: Customer Acquisition Cost, Average Order Value, and Customer Lifetime Value. Interested in Ecommerce? Sign up for early access here: [link].

article thumbnail

Why SEO should be a product

Search Engine Land

A Google Trends search for “product management” shows the interest over time has begun to peak more recently in December 2022. Whereas product management has just begun to pick up steam. When SEO is a product, it’s treated as an aspect of the business that drives revenue and customer acquisition.

Product 89
article thumbnail

Adobe’s roadmap for B2B, CDP and product analytics

Martech

(David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. We asked Brian Glover to share some highlights.

Analytics 116
article thumbnail

The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Growth Marketing Growth marketing (or hacking) is a relatively new term and refers to marketing that targets the entire funnel — not just the top few tiers. Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition.