Vertical Response
OCTOBER 6, 2024
Looking to maximize Black Friday sales with black friday email marketing? This guide covers the top strategies to help your emails stand out and drive conversions. Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement.
Martech
SEPTEMBER 24, 2024
And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.
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Martech
JANUARY 10, 2025
Your emails reflect on your brand, and customers don’t do business with brands they don’t trust. A 2022 Gartner study found that 30.4% of subscribers would opt out of emails whose subject lines didn’t line up with the message content. Because they appear bogus, I don’t feel compelled to open the emails.
Marketing Insider Group
JULY 29, 2024
Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters.
Martech
FEBRUARY 11, 2025
Not all of them apply to marketing, but several that you might not be as familiar with can be equally powerful in shaping your subscribers’ engagement with your email. In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.
Sprout Social
SEPTEMBER 17, 2024
Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year. Their email marketing is an extension of their social media marketing.
Sprout Social
JANUARY 27, 2025
Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year. Their email marketing is an extension of their social media marketing.
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