Calvyn Lee Blog

JANUARY 28, 2023

Tiktok Marketing Trends Social Commerce and Accessibility Marketing Trends Trends #1 Tiktok Marketing Since 2019, TikTok has consistently ranked as one of the world’s most downloaded apps. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

SEPTEMBER 11, 2023

To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.

Content Marketing 119

Content Marketing Gen Z Health Inbound Marketing 119

Martech

OCTOBER 31, 2023

TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. The platform saw a 70% increase in video views for #haul, where creators typically share what they bought. It’s worth noting that 80% of Gen Z consumers and 71% of U.S. Get MarTech!

Gen Z 117

Gen Z Shoppers Food Marketing Plan 117

Sprout Social

FEBRUARY 21, 2022

Video has exploded in popularity on social media. With the platform doubling down on video content in 2022, it goes without saying that video should be part of your Instagram content strategy. But behind every 15-second video is hours of unseen work. — Sprout Social (@SproutSocial) February 7, 2022.

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Thought Leadership Gen Z Real Estate Education 145

Bannerflow

FEBRUARY 3, 2023

Naturally, they’ve become more selective about where to focus their attention and need a reason to stop and engage with your video ad. In its 2022 State of Marketing Video report , video production company Wyzowl found that most marketing professionals (62%) consider video engagement the top metric.

Gen Z 52

Gen Z Advertisers Advertising Entertainment 52

Power Digital Marketing

DECEMBER 1, 2022

But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of Gen Z consumers. The top 10 social media sites & platforms 2022.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. SEMrush) The U.S. of all internet traffic.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Spiralytics

APRIL 23, 2023

In a 2022 survey , half of the businesses worldwide have implemented AI in at least one business area. With the goal of optimizing service operations, models for creating text, images, audio, and videos will become more essential to daily workflows in 2023. Global influencer marketing was valued at $16.4 billion in 2022.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 109

Video Marketing Advertisers Advertising Entertainment 109

Hubspot Marketing

JANUARY 31, 2023

Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). The challenge, however, is appealing to its primary audience while evolving the platform enough to appeal to younger generations (but more on that later).

Gen Z 132

Gen Z Millennials User-Generated Shipping 132

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. YouTube is all about clickbait, pop culture and music videos. Marketers have understood this message, but often they deprioritize YouTube based on the assumptions we discussed previously.

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Branding Gen Z Transform Education 95