Hubspot Marketing

JUNE 29, 2022

In our recent 2022 State of Video Report , we found that people were watching more videos than ever before in 2020 as many spent extended periods of time at home due to the pandemic. In other words: What's the best video marketing strategy for 2022 and beyond? to find out about their goals and strategies going into 2022.

Branding 117

Branding Video Marketing Millennials B2C 117

Hubspot Marketing

JULY 22, 2022

These are the questions we asked 1,000 consumers in our 2022 State of Consumer Trends Survey to find out how people behave after discovering a product they might want. Of course, this will vary drastically by generation, so we’ll include some insights split by age group as we go. How Do Consumers Want to Learn About Products in 2022?

Gen Z 106

Gen Z Product Millennials Retail 106

Hubspot Marketing

APRIL 10, 2023

adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. Here’s what we found out: Social Media Usage in 2022 vs. 2023 While 84% of US adults unsurprisingly use social media, where are they going when they use it? In May 2022 just 0.3%

Gen Z 143

Gen Z Millennials User-Generated Branding 143

Hubspot Marketing

MARCH 20, 2023

its easier to order snack wraps than it is to get these tickets — McDonald's (@McDonalds) November 17, 2022 Another valuable opportunity is to create funny video content, which is actually the most likely to go viral. Under this same question, learning about a product and its features on social media came in fourth place.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 215

Millennials Whitepaper Transform Gen Z 215

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. 14 of the most important TikTok trends of 2022. What is a TikTok trend?

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Hubspot Marketing

SEPTEMBER 20, 2022

Repost user-generated content. 20 Best Instagram Story Ideas for 2022. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. Repost user-generated content. Don’t be afraid to post about the giveaway multiple times during its run to remind users to participate. Conduct a poll.

User-Generated 120

User-Generated Education Promotion Millennials 120

Hubspot Marketing

JUNE 21, 2022

Another marketing tactic non-profit organizations use is user-generated content. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. According to TikTok , users made close to 75,000 donations on the platform in 2021 for causes ranging from fighting hunger to humanitarian relief efforts.

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. minutes a day on Instagram in 2022.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. For example, platforms like Twitch and TikTok are challenging for companies to navigate because users rely on those spaces for community and entertainment.

Gen Z 89

Gen Z Millennials Inbound Marketing Entertainment 89

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. But data suggests marketers invested more in video content creation in 2022.

Gen Z 112

Gen Z Millennials User-Generated Marketing 112

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. However, from there, Pinterest picked up people’s interest again and reached 445 million monthly active users.

Gen Z 65

Gen Z Millennials Shoppers User-Generated 65

Hubspot Marketing

APRIL 12, 2022

To get a sense of how marketers planned or pivoted their way through such an unpredictable year and how they will approach media planning in 2022, we surveyed 600+ media planners to gather data on their goals, strategies, the tools they use, and how they met the unique challenges of 2021. Media and Content Planning Strategies.

Gen Z 113

Gen Z Market Research Millennials Content Marketing 113

Sachs Marketing Group

JANUARY 1, 2023

Google’s Core Web Vitals played a big role in 2022, and will continue to remain relevant in the coming years as one part of the greater lesson in the 2020s – user experience is crucial for ranking. Some key metrics Google looks at for good user experiences include: . Users Want Privacy. Younger Audiences Want Meaning.

SEO 111

SEO User-Generated Millennials Advertising 111

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 billion by the end of 2022.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

SocialPilot

JANUARY 14, 2024

of LinkedIn users are males, while 42.8% The number of LinkedIn users is projected to reach over 1 billion by 2025. of the LinkedIn user base is aged between 25-34. Over 75% of LinkedIn users are based outside the United States. of LinkedIn users from the United States of America are males, while 47.9% are females.

User-Generated 77

User-Generated Millennials Promotion Industry Insights 77

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z 121

Gen Z User-Generated Social Media Marketing Millennials 121

Sprout Social

JUNE 14, 2022

The Golden Girls steadily regained popularity for years, hitting its peak of 381 million minutes streamed between January 3-9 of 2022 alone. But senior content creators (also known as “granfluencers”) are reaching across generational lines. — Kathy Buckworth (@KathyBuckworth) May 24, 2022. staronlyfans.

Gen Z 95

Gen Z Transform Millennials User-Generated 95

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hubspot Marketing

FEBRUARY 16, 2023

Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. However, it also shines when it comes to generating ROI from organic content. As Instagram continues to expand its e-commerce capabilities, it's become an effective tool for generating business. billion monthly active users.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hootsuite

AUGUST 24, 2022

With over 52 million daily active users , the social gaming platform has taken the internet by storm, leaving us intrigued. According to a recent earnings presentation , over half of Roblox users are under the age of 13. Roblox is an app that allows users to play a wide variety of games, create games, and chat with others online.

User-Generated 121

User-Generated Millennials Social Media Marketing Branding 121

Martech

FEBRUARY 2, 2022

Fran is a model student-athlete who shares our values and has done a lot to generate excitement for women’s college basketball,” said Dillon. Millennials are at the center of Denny’s strategy, according to Dillon. Read more: 2022 Predictions: Customer Experience & Digital Experience.

Gen Z 99

Gen Z Customer Millennials Law 99

Hootsuite

MAY 17, 2023

And yet, 24% of realtors spend less than $50 a month on lead generation. Especially millennials, who spend about 14 hours a week looking at house listings on social media. Bonus: Get the Facebook advertising cheat sheet for 2022. For example, 85% of mobile users watch videos with the sound off. What should you track?

Real Estate 103

Real Estate Millennials Analytics Advertising 103

Hootsuite

JUNE 7, 2022

billion users spend roughly 11.2 And 90% of users follow at least one business on the platform. Bonus: Get the Instagram advertising cheat sheet for 2022. That goal could be general, like increasing brand engagement. Or it could be more specific, like generating a certain number of purchases. Instagram’s 1.28

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. In a 2022 survey , half of the businesses worldwide have implemented AI in at least one business area.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Search Engine Land

JULY 13, 2023

Millennials are TikToking. The search feature, where you can search users, videos, sounds, LIVEs, and hashtags. Dig deeper: How the TikTok algorithm works: Everything you need to know The For You page The For You page is the homepage when users open the app – it’s the first thing they see. Or the hashtags.

Gen Z 93

Gen Z Real Estate User-Generated Millennials 93

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience.

Shoppers 113

Shoppers Retail Finance User-Generated 113

Hootsuite

DECEMBER 10, 2019

It’s a new feature that helps users better connect with people they work with in real life. This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Private channels are the place to drive meaningful one-to-one engagement.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Search Engine Land

NOVEMBER 3, 2022

To find the best deals, users will often search for keyword combinations that include [brand name] or [product], plus the words: deals, discounts, or promos. Remember that the purpose of building these new landing pages is to generate traffic from holiday-related search searches. Focus on user experience.

SEO 106

SEO PR Gen Z eCommerce 106

Power Digital Marketing

JANUARY 19, 2023

Affiliate marketing brings momentum to lead generation and sales that most business owners have been dreaming of since they first had the seed of an idea for their companies. For example, like Instagram, TikTok doesn’t permit affiliate links in videos or captions; give #linkinbio a try to ensure users proceed to the next step in the process.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

TechWyse

MARCH 28, 2023

That being said, many interesting updates and campaigns took place, and we’re here to fill you in on all the details so that you don’t get left behind. Lastly, 81% of millennial women say that “social media” is the best way to communicate with brands. You might even have a hard time recalling everything you did this month.

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Bannerflow

FEBRUARY 3, 2023

In its 2022 State of Marketing Video report , video production company Wyzowl found that most marketing professionals (62%) consider video engagement the top metric. Getting video engagement right is important because 86% of marketers say video has helped them generate leads.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Econsultancy

FEBRUARY 23, 2022

billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. However, Mordor Intelligence predicts only “mid” level growth for much of the Asia Pacific region between 2022 and 2027, with only Japan and South Korea expected to deliver high growth. billion by 2027, up from 173.7

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Hootsuite

NOVEMBER 28, 2022

— Anna Brose, MSc (@alcesanna) June 15, 2022. This number may seem high, but it includes intangible losses like the employee’s company knowledge and strain placed on the remaining team. Generate social media buzz. User-generated content (UGC) is great for your own social content. View this post on Instagram.

Management 124

Management Customer CRM Customer Journey 124

Hootsuite

SEPTEMBER 7, 2022

This will help customers discover your products when searching and ease the user experience. They can also generate personalized product recommendations, upselling, and cross-selling on the average order. Also, your strategy should definitely include TikTok, where your ads can reach over a billion users. billion views.

eCommerce 105

eCommerce Shoppers Retail Fashion 105