Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

MAY 31, 2023

April 2023 state of B2B digital. This is in slight contrast to the views of a similar-sized sample expressed in Gartner’s 2023 CMO Spend and Strategy Survey, where between 12% and 26% of those interviewed expected to decrease spending in specific digital channels. Personalization and content generation lead the use cases.

Digital Marketing 111

Digital Marketing CMO B2C Marketing 111

Neil Patel

JULY 27, 2021

Why would a B2C business want to choose eSports marketing over another strategy? Second, the cost of advertising is still relatively low due to the lack of competition. 6 B2C eSports Marketing Strategies to Try. Another advantage of in-game advertising is there are a number of display options. Why eSports Marketing?

B2C 144

B2C Advertising Advertisers Marketing 144

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. year-over-year growth for lead ad submissions in 2023 compared to 2022. And they already have much of the information that advertisers request from prospects in a lead gen form.

Social Media Marketing 104

Social Media Marketing B2C Whitepaper Marketing 104

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). Additionally, the audience consuming such content is unlikely to align with your intended target demographic, leading to an inefficient use of advertising budget, time, and resources. New capabilities. Adalytics claims. Get MarTech!

Advertising 105

Advertising Advertisers Branding Customer 105

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 93

eCommerce Gen Z B2C Shoppers 93

Martech

DECEMBER 30, 2022

Digital media and advertising. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are. Below are some predictions for where they’re heading in 2023.

Retail 93

Retail Transform eCommerce Advertising 93

Neil Patel

DECEMBER 13, 2022

we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. The number 1 response on why they are making this is shift is because they said it provides a higher ROI than paid advertising. 11% said they would maintain their SEO budget going into 2023.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Rock Content

DECEMBER 13, 2023

For example, in a 2023 Databox B2B survey, all respondents said they listen to at least one podcast weekly. What do B2B advertising trends look like for 2024, and how can you apply them to your strategies? What do B2B advertising trends look like for 2024, and how can you apply them to your strategies?

Advertising 52

Advertising Advertisers B2C Target Market 52

Customers.ai

MARCH 22, 2023

Best Email Extractor From Website Tools for 2023 Legal Considerations for using Email Extractors from Website Find Your Customers with Customers.ai Thousands of B2C publishers give away free content or apps. This allows businesses to advertise to them in accordance with their terms of service. How Do Email Extractors Work?

Law 102

Law B2C Outbound Marketing Email Marketing 102

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 94

Retail Transform Shoppers Advertising 94

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024. In 2023, we saw an exponential rise of generative AI tools like ChatGPT, Bing Chat, and Google Bard.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. Social media advertising. Source: Hootsuite 2023 Social Trends Report. We explain all the details in our post on LInkedIn marketing for both B2B and B2C brands. The benefits of social media marketing.

Social Media Marketing 77

Social Media Marketing User-Generated Marketing Marketers 77

Sprout Social

MAY 9, 2024

Brands using B2C and B2B influencer marketing benefit from strong, long-term influencer relationships because it enables them to nurture organic communities, reach new audiences and build brand awareness and trust. In a Deloitte report , respondents 18-25 years old took greater notice of representative advertising at the time of purchase.

Influencer Marketing 75

Influencer Marketing Market Trends Gen Z Fashion 75

Ariyh

JANUARY 1, 2024

Previous insight: No,99 prices don’t hurt quality perceptions (more insights here ) Use direct mail to acquire new customers, and email to retain them Topics : Ads | Brand & Strategy For : B2C. 💥 Advertise on Ariyh Want to reach a specialized audience of ~25,000 marketing decision-makers and founders? Sponsor Ariyh.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Martech

JANUARY 10, 2023

Digital media and advertising. A robust ecosystem of varied social environments will be an exciting exploration for companies in the metaverse in 2023,” said Sheldon Brown, cofounder and VP of product design and innovation for Virbella. How organizations will transform their martech stacks and digital experiences. Get MarTech!

Transform 98

Transform eCommerce Marketing Marketers 98

Martech

FEBRUARY 6, 2024

Advertisers unfollowing X The numbers appear to back up the sense of a vacuum left by X advertisers. Announced Super Bowl LVIII advertisers spent 55% less on X/Twitter in 2023 than they did in 2022, according to ad intelligence company MediaRadar. BetMGM reduced its spending on the platform by 87% in 2023.

Advertising 106

Advertising Advertisers Food Branding 106

Customers.ai

JANUARY 2, 2024

Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide. Companies were (and still are) spending way too much money on paid advertising and not seeing an efficient return.

Transform 118

Transform Outbound Marketing CRM B2C 118

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? The advertising team may refer to audiences for remarketing. podcast platforms), then why let advertising get all the credit for remarketing to audiences that are not “paid”? How should B2C marketers use GA4? That’s a much bigger audience than advertisers can reach during the Super Bowl.

Digital Marketing 113

Digital Marketing Marketing Strategy Gen Z Food 113

Search Engine Land

NOVEMBER 16, 2022

Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. And when it comes to learning from past mistakes, there’s a clear connection to be made between: Those who increase (or at least maintain) advertising budgets. B2C will feel it first. Keep a finger on the pulse of B2C industry trends.

B2C 93

B2C Health Marketing Marketers 93

Ariyh

OCTOBER 16, 2023

Previous insight: When to show off that you’re a new brand (more insights here ) 45 social media posts per month are optimal for maximum engagement Channels : Social media | Influencer marketing | Content For : Both B2C and B2B Research date : April 2023 📈 Recommendation To maximize engagement on social media (e.g.

B2C 124

B2C Price Promotion eCommerce 124

Customers.ai

DECEMBER 18, 2023

People are working remotely, company-level data isn’t as valuable as it once was, and when it comes to advertising, we want and need more than just location-based targeting. According to data from WFH Research, in August 2023, 13% of full-time employees were fully remote and 30% were in a hybrid arrangement. That ship has sailed.

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

Ariyh

OCTOBER 9, 2023

Previous insight: Encourage people to hold your product (more insights here ) People prefer younger companies for innovative products, older companies for less innovative products Channels : Messaging | Brand positioning | Brand Strategy | Product | Marketing communications For : B2C.

Branding 110

Branding Real Estate eCommerce Copywriting 110

Ariyh

NOVEMBER 20, 2023

Find out why Click here to sponsor Ariyh (sold out for 2023, booking for Jan 2024) 📝 Intro You're putting some of your products on sale, as it’s time to get rid of some old stock. Can be tested for B2B Research date : September 2023 📈 Recommendation Display your discounts as precise, rather than rounded numbers (use 12.5%

Price 87

Price B2C eCommerce Retail 87

Rock Content

MARCH 22, 2024

The rise of AI tools and the use of chatbots dominated the trends for 2023. The Rise of Personalization: Tailoring Experiences in B2B No longer is personalization a B2C marketing strategy only. It began seeping into the B2B market in late 2023 and continues to grow in importance.

Customer loyalty 90

Customer loyalty Marketing Marketers CMO 90

TechWyse

MARCH 8, 2023

In this article, we will discuss nine effective ways to generate more leads in 2023 to ensure you meet your business objectives. The two common methods businesses use to leverage podcasts are starting one or advertising on podcasts. According to a recent report by Spotify, there was a 1,254% growth in ad spend by B2B companies.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Ariyh

MAY 29, 2023

Previous insight: Price placebos are weaker than we thought (more insights here ) Suggested tip amounts backfire Channels : Customer Service | Customer Experience | Reviews For : B2C Research date : February 2023 📈 Recommendation Don’t include suggested tipping amounts on your receipts (e.g. for 15% gratuity, $28.48

Food 102

Food Price B2C Advertising 102

Ariyh

AUGUST 28, 2023

⚡ Steps to implement Use the present tense in your marketing communications, including in your advertising (e.g. Journal of Consumer Research (January 2023). by suggesting present tense in the placeholder text). We are number 1 in customer satisfaction) and descriptions (e.g. our coffee has a rich and full-bodied taste).

eCommerce 101

eCommerce Copywriting B2C Communications 101

Martech

MAY 24, 2023

And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands. Are you getting the most from your stack?

Email Marketing 99

Email Marketing Customer loyalty B2C Marketing 99

Sprout Social

JANUARY 26, 2023

Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. Remember, every customer you bring in costs your business money, whether from advertising, discounts or other marketing techniques. Here’s a quick breakdown of both strategies.

Gen Z 123

Gen Z B2C Shipping Marketing 123

Martech

AUGUST 29, 2023

increase in ad revenue for the second quarter of 2023. The research identified several findings that may be of interest to advertisers hoping to target the Gen Z audience, including: Almost eight in 10 teens watch YouTube, making it the number one platform in this market. That’s according to Precise TV and Giraffe Insights research.

Gen Z 103

Gen Z Advertising Advertisers Branding 103

The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent vs. 48.7 percent pre-pandemic.

CMO 130

CMO Finance Marketing Marketers 130

Ariyh

JANUARY 8, 2024

Previous insight: When to use direct mail vs email marketing (more insights here ) Women prefer functional, high-quality products, over pretty designs Topics : Product | Ecommerce For : B2C Research date : September 2023 📈 Recommendation Refrain from focusing on making products prettier to market them to women (e.g.

Product 62

Product Direct Mail eCommerce Law 62

Ariyh

JANUARY 22, 2024

Previous insight: When ads go from effective to annoying (more insights here ) People are more forgiving when given a sincere apology compared to a cash compensation Channels : Customer Experience For : B2C. Can be tested for B2B. There was no accounting for mistakes where a high-value purchase was not delivered.

Shipping 67

Shipping B2C Food Price 67

Ariyh

SEPTEMBER 25, 2023

Previous insight: When to use real vs unrealistic product images (more insights here ) Simple packaging design increases how much customers would pay for your product Channels : Packaging | Product | Brand Design For : B2C. Journal of Marketing (July 2023). uncrowded, plenty of empty space, simple shapes). .

Product 101

Product Food Health B2C 101

Marketing Insider Group

SEPTEMBER 20, 2023

Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. Types of AI every marketer should know are: machine learning, generative AI, natural language processing, conversational AI, and programmatic advertising.

User-Generated 115

User-Generated Marketing Marketers Advertising 115

Ariyh

AUGUST 14, 2023

Journal of Marketing (February 2023). Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh? Krush Kola, Phresh, Nite). Stick to correctly spelled words (e.g. . 🏫 Researchers John P.

Branding 91

Branding B2C eCommerce Price 91