Martech

JULY 27, 2023

The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers. Other findings: 52% use the technology for content creation, despite 70% saying the AI-generated stuff isn’t as good as human-made. 49% use generative AI tools at least once a week; 11% daily.

Copywriting 89

Copywriting User-Generated CRM Customer Journey 89

Neil Patel

FEBRUARY 3, 2023

One that grew into being influenced by user behavior. Let’s see what search has in store for us in 2023 by sifting through what’s changed and where we’re headed. As user behavior changes, so does the search landscape. Core Web Vitals (CWV): Speed metrics Google uses to gauge a website’s user experience. Think about it.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Hootsuite

MAY 1, 2023

Copywriting: Writing captions or campaign slogans. Get your creative mojo back [link] pic.twitter.com/Zxj8czrkc3 — Hootsuite (@hootsuite) March 30, 2023 Social media posting workflow Social media posting workflows involve the creation and scheduling of content across platforms. This includes copywriting and graphic design.

Copywriting 135

Copywriting Social Media Marketing Management User-Generated 135

Rock Content

MAY 8, 2024

The latest one, released in September 2023, has had a significant impact on several websites. HouseFresh also shared the magnitude of the traffic loss since October 2023, going from 4,000 daily Google Search visitors to just over 200 by the end of April 2024. In Google Analytics, compare organic traffic before and after March.

SEO 70

SEO User-Generated Copywriting Entertainment 70

Hubspot Marketing

OCTOBER 24, 2023

However, the same research reveals that 96% of marketers still adjust AI-generated outputs — indicating that it's still far from perfect. Personalize User Experience Machine learning models can analyze user behavior and historical data to predict customer preferences. billion in the first quarter, compared with $116.4

User-Generated 110

User-Generated Price Retail Marketing 110

Unbounce

JANUARY 3, 2024

Understanding what’s influencing your current conversion rate is crucial, so dive into the analytics and get a detailed picture of your landing page’s performance. Heatmaps are a helpful tool—they’re like a GPS for your website, guiding you to where users are clicking, lingering, or losing interest. Yeah, nobody wants that.

eCommerce 52

eCommerce User-Generated Copywriting Digital Marketing 52

Unbounce

JANUARY 3, 2024

Understanding what’s influencing your current conversion rate is crucial, so dive into the analytics and get a detailed picture of your landing page’s performance. Heatmaps are a helpful tool—they’re like a GPS for your website, guiding you to where users are clicking, lingering, or losing interest. Yeah, nobody wants that.

eCommerce 52

eCommerce User-Generated Copywriting Digital Marketing 52

Lynton Web

MAY 3, 2023

When it comes to building strong SEO to attract users to your site, the rules for best practices change frequently. Search engines are the greatest generator of website traffic, with studies reporting that 53% of all web traffic comes from organic search results. Here are some tips to improve your copywriting for SEO.

SEO 98

SEO Inbound Marketing Copywriting User-Generated 98

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Compile email analytics so you understand the health of your campaigns. Image Source In addition, 28% of marketers use generative AI to create emails. Clean up your email lists to improve deliverability.

Email Marketing 112

Email Marketing Price User-Generated Health 112

Hootsuite

APRIL 11, 2022

million users in the US alone. million users by 2023. The app keeps growing its user base with no sign of slowing down. We’ve got you covered, from scheduling to analytics, engagement, editing, and ads. TikTok analytics tools. TikTok Analytics. Brand Maxima Analytics. Take a look below.

Analytics 111

Analytics Promotion Marketing Marketers 111

Orbit Media Studios

AUGUST 16, 2023

Our new outline could be used by a human conversion copywriter/SEO to write a new page. Looking at my new AI-generated persona, I knew, based on some general research, that it’s missing a few things: ride-share opportunities for smaller payloads, insurance and risk management and geo-political considerations. Is it accurate?

SEO 69

SEO Copywriting User-Generated CMO 69

Rock Content

JUNE 27, 2023

In fact, our English website’s traffic increased by more than 80% in a year, with organic views per month growing from 166,000 in January 2022 to 301,000 in January 2023. It can be wasteful to increase traffic without minding what happens next when SEO has the potential to help guide users through the whole conversion funnel.

SEO 78

SEO User-Generated Transform Education 78

Ariyh

MARCH 6, 2023

‘Sign up now to access all benefits’, not ‘Creating an account allows users to access a host of unique benefits’) Keep your readers’ attention through an excited, anxious, or hopeful tone (e.g. Pro tip: using generative AI (e.g Journal of Marketing (January 2023) 🏫 Researchers Jonah Berger.

Energy 52

Energy Copywriting B2C Price 52

Orbit Media Studios

JANUARY 3, 2024

Here is a walkthrough of semantic SEO from my presentation at Content Jam 2023. ” Bonus: How to use AI to suggest copy edits Generative AI can be a useful tool for editing copy, as we all know by now. The Google Analytics data shows that semantic search techniques align perfectly with visitor intent.

SEO 130

SEO Copywriting CMO Analytics 130

Orbit Media Studios

APRIL 25, 2023

There are a lot of AI applications for creative firms: audience research, competitive analysis, draft copywriting, editing, generating design concepts and visual assets, reporting and analytics. Some of these apps recommend investments based on inputs given by the users. The list goes on and on. Probably some use AI.

Law 99

Law Price User-Generated Finance 99

Hubspot Marketing

DECEMBER 11, 2023

In our report, The State of AI in Marketing in 2023, we found that only 35% of marketers use AI in their role. Hampering Creativity 64% of marketers share a common concern — they believe that generative AI will alter (40%) or hamper (24%) the creativity of those who use it. You’re not the only one feeling the struggle. We think so.

User-Generated 94

User-Generated Marketing Marketers Copywriting 94

Unbounce

APRIL 6, 2023

With loads of different applications (from research and analytics to copywriting and design), AI is quickly becoming a part of the everyday marketing toolstack. Most AI copywriting tools can generate social media posts, Google ads, product descriptions, and everything in between. Smart Copy We’d be fools— fools!—

Product 81

Product Copywriting Price User-Generated 81

Exposure Ninja

JUNE 23, 2022

56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. The number of global social media users is expected to reach almost 3.43 b i llion in 2023. If you’d prefer to follow a step-by-step video course for Google Ads, start here : Free Analytics Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Hosting Tribunal) Food blogs lead in popularity, with 42.8%

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hubspot Marketing

AUGUST 14, 2023

For one, Google's integration of generative AI into search will drastically change how users' find information, and will require companies to shift their entire end-to-end SEO strategy. Here, learn from SEO strategists and web analysts on how you should prepare for SEO in 2023 and beyond. Not at all.

SEO 78

SEO User-Generated Gen Z Millennials 78

Unbounce

MAY 15, 2024

There are so many different touchpoints, screens, and interactions throughout a conversion journey that you could easily group together PPC metrics , website analytics metrics, email marketing metrics, SEO and organic metrics, social metrics, product metrics—you get the point. Segment by users that converted vs those that didn’t.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Unbounce

MARCH 8, 2024

Different tools provide the answers with different methods—with testing, analytics, surveys, and design. They help identify barriers to conversions, improve user experiences, test hypotheses , gather feedback, and measure results. Instead of a single element, you might compare 2 completely different webpage designs or user experiences.

Transform 52

Transform Analytics Copywriting Marketing 52

Neil Patel

MARCH 7, 2023

ChatGPT took the internet by storm at the end of 2022, and its creator, OpenAI, already expects it to generate more than $200 million in revenue by the end of 2023 and hit $1 billion in 2024. ChatGPT combines the user experience of a chatbot interface with the powerful capabilities of artificial intelligence.

SEO 104

SEO Transform User-Generated Copywriting 104

Neil Patel

MARCH 14, 2023

From improving your visuals to using analytics to gauge user behavior, we’ll cover all the essential elements that can help you create content that resonates with your audience and boosts your social media engagement. Advanced algorithms keep tabs on user performance and know exactly how people interact with your content.

Gen Z 88

Gen Z Copywriting Analytics User-Generated 88

Digital Marketer

MAY 29, 2023

While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet.

Transform 81

Transform Marketing Marketers User-Generated 81

Orbit Media Studios

AUGUST 29, 2023

By Andy Crestodina Marketers talk a lot about generative AI for copy and content. So you can upload your marketing analytics data from any source and ask it for visualizations and insights. There are no analytics programs that generate this report. This single chart is a dream come true to the conversion copywriter.

SEO 67

SEO Analytics Copywriting Marketing 67

Businesses Grow

DECEMBER 8, 2022

But with the introduction of a new, user-friendly interface, anybody has access to this breathtaking technology. OpenAI is a research laboratory dedicated to creating artificial general intelligence (AGI) that can benefit humanity. In 2023, marketing and the marketing profession will be transformed.

Transform 145

Transform Marketing Marketers Copywriting 145

Kevin Indig

JUNE 26, 2023

Google’s new Search Generative Experience (SGE) brings the biggest change ever to SEO, and backlinks remain critical. Google’s goal is to answer the user's question. Conversion Optimization, or CRO, is the craft of completing user journeys. Other conversions are soft , i.e., users engage with something.

User-Generated 91

User-Generated Price SEO Product 91

Unbounce

DECEMBER 20, 2023

Updated on December 20, 2023. Unlike standard product pages—which are broadly informative for users in any stage of the purchasing journey—product landing pages narrow a visitor’s focus for a deeper look at a product’s features , benefits , and the reasons why it’s a must-have. Even bananas. Powerful design Let’s talk aesthetics.

Product 52

Product eCommerce User-Generated Price 52

Unbounce

NOVEMBER 7, 2023

Updated on November 1, 2023. Any friction will annoy users, and they most likely won’t return. On top of that convincing number, here are some other benefits to using WordPress landing pages: Ease of use and customization WordPress is known for its user-friendly interface, even for beginners. In Q1 of 2023 , 95.3%

Whitepaper 52

Whitepaper User-Generated SEO Promotion 52

Unbounce

OCTOBER 24, 2023

Updated on October 26, 2023. billion by the end of 2023 and $232.3 So while gaining new users is critical, maintaining existing customers is even more so as it brings your LTV:CAC ratio down—which is a good thing. If your customer service isn’t tops, this will affect how users view your product. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

Updated on October 24, 2023. billion by the end of 2023 and $232.3 So while gaining new users is critical, maintaining existing customers is even more so as it brings your LTV:CAC ratio down—which is a good thing. If your customer service isn’t tops, this will affect how users view your product. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

APRIL 18, 2024

billion email users (more than half the population of earth!), Here are a few tips to get started: Ask permission after a purchase by including a checkbox that encourages users to also opt in to your mailing list. Implement an email sign up form that allows users who aren’t ready to purchase to still give you their email address.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Unbounce

OCTOBER 20, 2023

Updated on October 20, 2023. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. That’s the power of a creative brief.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Hootsuite

MAY 29, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. AI in social media refers to artificial intelligence tools and services designed to help users save time, increase engagement, and stand out on social media platforms. It’s seriously easy.

User-Generated 72

User-Generated Copywriting Non-Profit Social Media Marketing 72

Unbounce

SEPTEMBER 19, 2023

Updated on September 20, 2023. Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. Everyone was looking at it in 2023, but some of the enthusiasm is kind of waning a little bit.

Copywriting 93

Copywriting SEO Price User-Generated 93

Buffer Marketing

DECEMBER 6, 2023

— Gaetano 🇺🇦 (@gaetano_nyc) April 12, 2023 This was my most “viral” post of all time (on X).  It takes years of consistency and practice to master the art of copywriting on X.  It assigns weights to these actions and calculates an overall score for each post for a specific user.

Copywriting 106

Copywriting SEO User-Generated Social Media Marketing 106