Hubspot Marketing

FEBRUARY 16, 2023

The incident, referred to as MascaraGate, went viral and left users wondering if they could trust the opinions of influencers who benefit financially from recommending products. So does that mean influencer marketing is no longer effective? Not exactly. Meta announced its sunsetting live shopping on Instagram.

Influencer Marketing 132

Influencer Marketing Social Media Marketing Marketing Marketers 132

Jeff Bullas

FEBRUARY 27, 2023

Automate your Instagram growth Growing your following on Instagram doesn’t have to be difficult, especially in 2023. The founders of Original Grain, an innovative watch brand with a new technique, knew that Instagram could be an important part of their marketing plan. Whether you love video or hate it, it’s here to stay.

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences.

Branding 96

Branding Fashion Food COS 96

Hubspot Marketing

OCTOBER 30, 2022

In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. And, it's up to brands to keep up. To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

illumin

SEPTEMBER 25, 2023

That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System.

Social Media Marketing 52

Social Media Marketing User-Generated Advertising Advertisers 52

Sprout Social

JUNE 6, 2024

At Sprout, we embrace a human-centric philosophy to developing AI capabilities that empower the people behind your brand to work faster and smarter. Over the years, we have consistently invested in AI and machine learning at Sprout, but 2023 marked a significant leap forward with the introduction of numerous AI Assist capabilities.

Influencer Marketing 93

Influencer Marketing User-Generated Analytics Management 93

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences.

Branding 60

Branding Fashion Food COS 60

Sprout Social

DECEMBER 12, 2022

We’re social creatures, and platform shake-ups or passing social trends can’t change that. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. Use these insights to inform your 2023 strategy and you’ll do great things in the new year.

Gen Z 97

Gen Z Social Media Marketing Shipping Management 97

Digital Marketer

SEPTEMBER 23, 2022

With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing? If yes, you should incorporate the progressing idea of digital marketing in your branding strategy.

Market Trends 90

Market Trends Digital Marketing Transform User-Generated 90

Hootsuite

JUNE 7, 2023

That’s why Instagram influencers with high engagement are better for influencer marketing partnerships than influencers with more followers but lower engagement. The post itself has a high number of likes and comments, and combined, the branded hashtags have been used millions of times. Save time and get results.

Social Media Marketing 117

Social Media Marketing Influencer Marketing Analytics Management 117

Martech

MAY 16, 2024

Brands are interested because of the deep penetration that CTV and digital video have with U.S. CPG brands alone are projected to spend $12.6 That’s up 20% from 2023. B2B brands’ ad spend here is projected to climb 22% in 2024, exceeding $4 billion. billion globally on influencer marketing in 2024.

Retail 106

Retail Entertainment Influencer Marketing Advertising 106

Digital Marketer

JUNE 15, 2023

So, to help you get a head start and stay ahead of your competition, we, at Mongoose Media, created a comprehensive list of the top trends in digital advertising that any company should watch out for in 2023. As a matter of fact, brands like IKEA , Nike , and Amazon are already using AR to offer such virtual product experiences.

Market Trends 82

Market Trends Digital Marketing Marketing Marketers 82

Hootsuite

FEBRUARY 14, 2023

When it comes to social media, top influencers have cracked the code. They earn thousands or even millions per year for sharing branded content with their audience. Frankly, we think it’s social success at its best. Brand status. How many brands do they work with? How often do they work with a brand?

Entertainment 110

Entertainment Fashion Influencer Marketing Energy 110

Hootsuite

MAY 9, 2023

The three types of content distribution channels Owned “Owned” channels are ones that your brand has ultimate control over. Email marketing is both a channel and a type of content. dollar invested in email marketing, brands earned $36 back. Blog features and media coverage. Educational content.

Whitepaper 101

Whitepaper Key Performance Indicator Food Influencer Marketing 101

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 103

Gen Z Branding Influencer Marketing Fashion 103

Hubspot Marketing

DECEMBER 13, 2023

Social Media Marketing Social media marketing isn’t just about pushing content out to customers. Top digital marketing and inbound agencies help with strategies for generating leads through social media content, boosting conversions, and creating an excellent customer experience.

Inbound Marketing 83

Inbound Marketing PR Manufacturing Marketing 83

Hootsuite

SEPTEMBER 6, 2023

When answering a question about your past experience with managing social media channels, it’s best to be as specific as possible. List what brands you’ve worked with, which platforms you’ve used, and brief details about their followings. What is your favorite social media platform to use for brands, and why?

Management 104

Management Social Media Marketing Communications Analytics 104

Hubspot Marketing

JANUARY 17, 2023

The latest marketing news and strategy insights. Revamp your social media marketing strategy with one of these data-backed recommendations. How often should you post on social media? Influencer marketing: 30+ key statistics you need to know in 2023. Image Source.

User-Generated 138

User-Generated Social Media Marketing Marketing Marketers 138

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. What Is Brand Positioning?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Hootsuite

NOVEMBER 3, 2022

In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. This March 2021 Statista study , for instance, says that 62% of Gen Z and Millennials bought something as a result of social media marketing that month—but doesn’t differentiate between the two generations.

Gen Z 110

Gen Z Millennials Entertainment Marketing 110

Hubspot Marketing

MARCH 20, 2023

According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

FEBRUARY 5, 2024

As they succeeded, their customers became their brand evangelists. Below are five FSPs that have broken out of the regulatory box and found creative and effective ways to market their brand. A few years ago, Curve partnered with wearable smart technology brands like Twinn , Tap 2, and Tapster. That’s what Wise did.

Marketing 111

Marketing Marketers User-Generated Influencer Marketing 111

Hubspot Marketing

MARCH 12, 2024

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. While I didn’t make the purchase, TikTok put this brand (and this cloak) on my radar. 2023, but it holds great potential for brands.

Shipping 91

Shipping Logistics User-Generated Social Media Marketing 91

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Social Media Marketing 123

Social Media Marketing Marketing Marketers Influencer Marketing 123

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? Creators and brands, this article is chock full of strategies for both of you. Bust out your marketing plan and let’s go. 6 ways to make money on social media as a creator.

Branding 113

Branding Affiliate Marketing eCommerce Social Media Marketing 113

Hootsuite

JANUARY 24, 2023

What is the fastest way to become an influencer? We’ve compiled a list of the top TikTok influencers in 2023, so you can get an idea of who’s making waves on TikTok and how to start your influencer marketing program. Here are the top 10 TikTok influencers in 2023. Learn from the pros!

Fashion 103

Fashion Entertainment Social Media Marketing Branding 103

Hootsuite

OCTOBER 26, 2023

One of the most exciting things about creating content for social media (aside from, you know, connecting with your audience, creating a community, building your brand, and all that good stuff)? Unfortunately, the platform sunsetted this program in March of 2023. That’s right — making money from that content.

Branding 90

Branding Affiliate Marketing Real Estate Promotion 90

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

Price 72

Price Social Media Marketing CRM eCommerce 72

Hubspot Marketing

FEBRUARY 28, 2023

After the initial rollout of Twitter Blue verification, some users were able to create fake accounts that mimicked real brands , defeating the initial intent of verification. Marketing Snippets The latest marketing news and strategy insights. Why social media marketing was the real winner of Super Bowl LVII.

User-Generated 141

User-Generated Social Media Marketing Price Influencer Marketing 141

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? Let's take a closer look at where Instagram could be headed in 2023 and beyond. What does it mean when a social media platform "dies?" Across the board, brands, influencers, and every day users report low engagement on Instagram.

Gen Z 133

Gen Z Millennials User-Generated Shipping 133

Hootsuite

JANUARY 24, 2023

What is the fastest way to become an influencer? We’ve compiled a list of the top TikTok influencers in 2023, so you can get an idea of who’s making waves on TikTok and how to start your influencer marketing program. Here are the top 10 TikTok influencers in 2023. Learn from the pros!

Fashion 84

Fashion Entertainment Social Media Marketing Branding 84

Calvyn Lee Blog

JANUARY 28, 2023

While social buying is already a success in China and India, it has been slower to catch on in the West, where shoppers are hesitant to trust social buying apps and features. Accessibility will continue to be a hot topic in 2023 as the progress made has revealed how much further there is to go.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Which social media channels have the best ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145