In 2025, the AI-infused world will require humans bring strategy and judgement by Optimove
Martech
DECEMBER 9, 2024
With that, 2023 became the year of humans understanding genAIs capabilities. Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages.
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