Set Up

APRIL 7, 2025

AI is no longer a future trendits the present and the foundation of marketing innovation in financial services. According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027.

Transform 59

Transform Finance Marketing Marketers 59

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Price 119

Price Thought Leadership Transform User-Generated 119

Digital Marketer

NOVEMBER 26, 2022

Similarly, as people become more comfortable interacting with businesses via mobile devices, now is an excellent time to leverage SMS marketing. As such, this article sheds light on why SMS marketing should be part of your digital strategy in 2023 and the diverse ways you can make it work. Photo credit: PicJumbo.

Law 80

Law CRM User-Generated Communications 80

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. will use it for other website content, according to the Fall 2023 CMO Survey.

User-Generated 143

User-Generated CMO Marketing Marketers 143

Hubspot Marketing

MAY 12, 2025

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. Folks were really into it, too.

Gen Z 56

Gen Z Fashion User-Generated Digital Marketing 56

Sachs Marketing Group

JULY 18, 2023

Building an email list is a crucial aspect of digital marketing. It offers direct communication with your audience, a higher return on investment compared to other marketing channels, personalization opportunities, audience segmentation, and can establish trust with your customers. Take an online bookstore, for instance.

Email Marketing 52

Email Marketing Law Communications Real Estate 52

Set Up

SEPTEMBER 19, 2023

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

Transform 59

Transform B2C Food Direct Mail 59

Rock Content

SEPTEMBER 27, 2023

The aim of this article is to share, as a marketing and SEO professional, my personal experience with the tool, the benefits it brings to my daily routine, and to explore various scenarios for its use in digital marketing. Join me on this journey. What is the AI Persona Builder? Follow me.

SEO 105

SEO Digital Marketing Analytics Marketing Strategy 105

Marketing Insider Group

MARCH 13, 2023

The COVID pandemic sent established brick-and-mortars rushing to accelerate their digital transformation plans and sell more online. They plowed eye-watering sums into digital marketing channels despite often shaky evidence for digital ads’ effectiveness and, more recently, a broader decline in ad spending.

Retail 67

Retail Transform Shipping Digital Marketing 67

GrowMatik

AUGUST 31, 2023

Let’s dive into the highlights of our improvements since April 2023. Growmatik’s content generation AI Earlier in May, we announced the launch of Growmatik AI, marking a significant milestone in smart marketing automation and furthering our mission of enabling fast, efficient, and informed digital marketing.

Shipping 97

Shipping Branding User-Generated Key Performance Indicator 97

Customers.ai

JANUARY 17, 2024

Apple started blocking third-party cookies in 2023 and as of January 1, 2024, Chrome has began their phase out. What does this mean for marketing agencies? Book a Demo Marketing Agency Trend #6: Video Content is Still Here Has video made every trends list for the past 10+ years? Marketing Agency Trend FAQs Q.

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User-Generated Marketing Marketers Analytics 84

Spiralytics

MAY 10, 2023

And in 2023, one of the most powerful tools available to brands is AI. Artificial Intelligence (AI) has been revolutionizing various business processes, and marketing is no exception. Why has AI become important in marketing? The importance of AI marketing cannot be overstated.

User-Generated 52

User-Generated Marketing Marketers Analytics 52

Unbounce

JANUARY 23, 2025

Personalize marketing strategies More and more often, businesses are using an account-based marketing (ABM) approach to take their marketing efforts a step further and personalize things to their target audienceeven their target users. Landing pages Conversion optimization Digital marketing Lead generation

Price 52

Price User-Generated Shipping eBook 52

Unbounce

JANUARY 23, 2025

Personalize marketing strategies More and more often, businesses are using an account-based marketing (ABM) approach to take their marketing efforts a step further and personalize things to their target audienceeven their target users. Landing pages Conversion optimization Digital marketing Lead generation

Price 52

Price User-Generated Shipping eBook 52

Exposure Ninja

JULY 4, 2023

By understanding these misconceptions, you can make informed decisions about which AI tools to use and how to incorporate them into your marketing strategies. AI is a useful tool for us marketers — not an enemy. Is your digital marketing underperforming ?

eBook 52

eBook User-Generated Marketing Marketers 52

Search Engine Land

NOVEMBER 17, 2023

As much as I wish that number were true, the reality of running a boutique marketing agency in its second year is much less exciting. A screenshot of the Kalyna Marketing Stripe dashboard as of Nov 14, 2023. The digital marketing status quo is broken. It’s not working for users, websites, journalists, or marketers.

SEO 121

SEO Advertisers Advertising Promotion 121

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges?

Price 83

Price Marketing Marketers Retail 83

Hubspot Marketing

DECEMBER 27, 2024

Like in 2023, when the company bought billboards in Times Square to proudly endorse its climate label. Read Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It Lesson 7: Your customer is the hero. It can't just be somebody looking at email click-rates all day. The Oatly team invited the dairy industry to join them.

Fashion 85

Fashion Marketing Marketers Entertainment 85

Martech

MAY 24, 2023

Gartner’s Genius Brands , or those identified to be best-in-class according to key digital marketing elements, are more likely to have mobile sites that do this. Take the 2023 MarTech Replacement Survey Of course, if you’re clear on the benefits provided by saying ‘you won’t benefit much’, then people won’t sign up.

Email Marketing 109

Email Marketing B2C Customer loyalty Marketing 109

Search Engine Land

AUGUST 8, 2024

This has been verified in a recent report by Deloitte, in which surveyed consumers confirmed that they spend 37% more than intended when the shopping experience is personalized. The report also revealed that brands with advanced personalization capabilities are 48% more likely to exceed revenue goals, at a 9.9%

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