Hubspot Marketing

SEPTEMBER 12, 2023

In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. And, this age group prefers social search methods more than all older generations.

Gen Z 124

Gen Z Product User-Generated Millennials 124

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Half of those already leveraging it plan to increase their investments in it in 2023 (speaking directly to consumer interests), and it’ll be the second most invested in content type in 2023.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 111

Gen Z Branding Millennials Transform 111

Set Up

APRIL 16, 2024

According to the Set up Marketing Relationship Survey , Clients leaned more heavily into content creation and video in 2023 than previous years by 15%. There is no denying that Millennials and Gen Z have immense purchasing power. And the younger generations who are spending more happen to be into short form content.

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). In May 2022, up to 8% of the consumers had chosen a product based on it being made by small businesses.

Gen Z 73

Gen Z Marketing Strategy Millennials User-Generated 73

illumin

OCTOBER 11, 2023

Cross-channel approaches using CTV advertising Not only is CTV continuing to increase in popularity, but the number of users multi-screening is increasing as well. Multis-creening refers to users watching TV while using another device to scroll on social media or browse the internet.

Retail 104

Retail Gen Z Market Trends Millennials 104

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The #AySauce campaign resulted in 448,000 user videos and over 1.2 Case study: ASO.

Gen Z 111

Gen Z Transform Retail Entertainment 111

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 87

Gen Z Millennials Transform User-Generated 87

Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023. Top Digital Marketing Trends in 2023 1. However, with 5.16

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. 91% of businesses use video as a marketing tool in 2023 Image Source: Wyzowl This comes as no surprise, since there are 244.4 But how powerful is it really , you ask?

Video Marketing 125

Video Marketing Millennials User-Generated Education 125

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. What this tells me is that video production quality will be a focus.

Gen Z 115

Gen Z Millennials User-Generated Marketing 115

Hubspot Marketing

SEPTEMBER 12, 2022

However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha. This generation is the first to be born entirely in the 21st century — in a fully digital world. Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. Who is Gen Alpha?

Gen Z 117

Gen Z Millennials Fashion Manufacturing 117

Search Engine Land

JULY 5, 2023

adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Regardless, marketing and advertising budgets will continue to follow users. survey we reported on in Amazon beats Google as starting point for product search. Why we care. won’t be a big factor yet – and may never be.

eCommerce 97

eCommerce Gen Z Shoppers Millennials 97

Hubspot Marketing

JANUARY 10, 2023

In the same report, Drizly also noted products that were perceived as “lighter” such as clean wine and hard seltzer were some of the top-selling products last January. Compared to Millennials, older Gen Z’s spend 40% less money on alcohol and are less likely to consume alcohol regularly. Are we in a recession?

Gen Z 98

Gen Z Millennials User-Generated Influencer Marketing 98

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” However, audiences are still evaluating the content, not the video production techniques.

Gen Z 124

Gen Z Millennials Marketing Marketers 124

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. According to HubSpot's 2023 Social Media Trends Report , Instagram is the social media channel that provides marketers with the highest ROI. Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hubspot Marketing

MAY 8, 2023

To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs. Also known as user-generated content , assets created by happy customers are a great way to promote your brand in an authentic and credible way.

Gen Z 125

Gen Z Millennials Marketing Marketers 125

illumin

DECEMBER 6, 2023

per user, per hour by 2025. According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta. This preference makes it clear that, among advertisers, Meta products like Facebook and Instagram are here to stay.

Gen Z 80

Gen Z Millennials User-Generated Advertising 80

Hubspot Marketing

APRIL 9, 2024

In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023.

Advertising 74

Advertising Advertisers PR Millennials 74

Hubspot Marketing

SEPTEMBER 11, 2023

When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption. Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers.

Gen Z 111

Gen Z Inbound Marketing User-Generated Entertainment 111

Hubspot Marketing

DECEMBER 4, 2023

Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. A Facebook Business Page isn’t a user account like your personal page. As of 2023, 98.5% It should be easy enough, right?

Gen Z 113

Gen Z User-Generated Millennials B2C 113

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z 112

Gen Z User-Generated Social Media Marketing Millennials 112

Hubspot Marketing

JANUARY 30, 2024

This applies not only to the way you market your restaurant but also to the menu items and products you create. Chipotle’s limited edition Napkin Holder was not only an excellent customer-inspired product, but the campaign was also a perfect example of social listening in action.

Food 103

Food Marketing Marketers Millennials 103

Hubspot Marketing

MARCH 15, 2023

Here, we're going to dive into what a listicle is, how to write a high-quality article, and listicle ideas to help you generate engaging content for your readers. When we published " 34 Millennial Stats That Marketers Need to Know ," we broke up the statistics into five sections: "General Stats and Market Opportunities."

Millennials 93

Millennials CRM B2C eCommerce 93

Marketing Insider Group

DECEMBER 8, 2020

The main drivers behind this rush to adopt include reducing costs, inspiring innovation, improving operations, boosting business growth, and improving productivity (see chart below): Image: Techaisle. People shop for services and products differently, even in the B2B realm. by 2023 , accounting for 17% of sales. Why the Change?

Transform 109

Transform eCommerce Thought Leadership Millennials 109

Hootsuite

APRIL 3, 2023

16 engagement post ideas for 2023 Facebook isn’t dead. Almost 3 billion users — 36.7% Try sharing your best “how to” tips and hacks in a Facebook Reel: Educational content can help you: Show, not tell, your audience how your product or service can help them. Identify trends to improve your FAQ or product descriptions.

Gen Z 111

Gen Z User-Generated Transform Education 111

TechWyse

MARCH 28, 2023

Lastly, 81% of millennial women say that “social media” is the best way to communicate with brands. Take a look at some of the tips below: Establish user awareness of the brand, track potential user groups, and explore consumer motivations. Many of these brands target a digitally savvy, empowered generation–Gen Z.

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Rock Content

MARCH 31, 2020

billion active internet users around the world ? Digital advertising refers to all kinds of communication made by a company to advertise and promote its brand, product, or service using the various platforms and digital channels. SEO represents a set of techniques and strategies to generate organic traffic. Display Advertising.

Advertising 59

Advertising Advertisers Transform User-Generated 59

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Chances are 2023 will continue to see shifts around this. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps. Short-form video will see the most growth in 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sachs Marketing Group

JANUARY 1, 2023

In the field of search engine optimization (SEO), 2023 may shape up to become an exciting year – and it may be your chance to not just match the competition, but pull ahead, and declare your business as the definitive leader of the pack. Some key metrics Google looks at for good user experiences include: . Users Want Privacy.

SEO 111

SEO User-Generated Millennials Advertising 111

Econsultancy

DECEMBER 3, 2021

Markdowns over the last year and a half have prompted online shoppers to discover a wider range of products and migrate to alternative brands. While Shein does not officially disclose its revenue,  Forbes estimates  the company generates more than US$10 billion annually (~£7.3

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Exposure Ninja

FEBRUARY 6, 2023

Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! After all, there’s a lot of financial uncertainty ahead of the economic forecast for 2023. In exchange for a piece of valuable content, like an e-book or guide, the user provides you with their email address.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 99

Analytics Product Automobile Customer Journey 99

Hubspot Marketing

FEBRUARY 5, 2024

FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” I also share four marketing ideas you can deploy to market your brilliant product.

Marketing 99

Marketing Marketers User-Generated Influencer Marketing 99