SmartBrief - Marketing

JUNE 2, 2025

Beyond organic SEO Organic SEO will always be vital. However, AI has generated a new type of SEO to be aware of: AI-generated summaries for search queries. You need to provide deeper content still following SEO best practices (i.e., while ensuring your technical SEO (site speeds, responsive pages, etc.).

Gen Z

Unbounce

JANUARY 6, 2025

TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Use this Unbounce template Pricing pages Pricing pages clearly display pricing options and encourage visitors to make a purchase decision or reach out for more context or a custom quote.

User-Generated

Backlinko

DECEMBER 27, 2024

Further reading: ChatGPT for SEO: Ultimate Guide, Tips & Prompts Claude Like ChatGPT, Claude is an AI chatbot that generates text responses to prompts. Another Semrush tool, the SEO Writing Assistant , includes AI features to help you write online marketing content faster. It also checks the SEO potential of your work.

Transform

Hubspot Marketing

OCTOBER 8, 2024

Each assignment had a clearly marked price, a link to an Asana task card with instructions, and a link to a Google Doc where they could write. In March 2023, I sent out a memo to our writers that stated AI could only be used in the research and brainstorming phases of writing. In my experience, a low price tag leads to sloppy work.

Price

Search Engine Land

AUGUST 13, 2024

More than 65% of users find short-form videos the most engaging type of content, according to a 2023 Sprout Social report. More than 45% of global shoppers say accurate product descriptions influence them the most when shopping online, according to a 2023 VML study. Copy Special care needs to be given to product listing copy.

eCommerce

Hubspot Marketing

APRIL 23, 2025

Influencer EMV Formula For influencer partnerships, brands usually calculate EMV using engagement rates and influencer pricing models: CPE (Cost per Engagement) and CPV (Cost per View) vary by industry and influencer tier. The marketing campaign for the Barbie movie, released in 2023, became a standout example of earned media success.

PR

Animalz blog

JANUARY 16, 2025

” That’s the first reaction we had when we heard about ChatGPT Pro and its price tag. We fed it several books’ worth of data, used it for everything from analyzing sales call transcripts to technical SEO audits, and compared it to its sibling o1 and archrival Claude. What could possibly justify a 10x cost?

Price

Search Engine Land

SEPTEMBER 24, 2024

Our process begins with topic cluster development, where our SEO team identifies keywords to target. AI-assisted rewrite : “Think of an exchange rate as the price tag on one country’s money when shopping with another country’s cash. Dig deeper: Is using AI-generated content for SEO plagiarism?

User-Generated

Animalz blog

JANUARY 30, 2025

Our AI Reality Check (2023) We started our AI journey where most companies do: chasing efficiency. In early 2023, we assembled a specialized team armed with the latest AI tools Jasper, Writer, and other GPT-powered platforms. Our Alternative Approach (2023 – 2024) Our second experiment took the opposite approach.

Transform

SocialPilot

MARCH 11, 2025

So how do Google Reviews help SEO? Before we discuss how reviews help SEO, lets first understand how Google SEO operates. How Does Google SEO Work? Lastly, Google Reviews play a key role in local SEO by enhancing a business’s authority, relevance, and trustworthiness. Lets dive in and find out. Well, huge.

SEO

SocialPilot

FEBRUARY 6, 2025

SEO Benefits : Positive reviews on Google help boost your local search rankings , making it easier for potential customers to find you. million fake reviews in 2023 alone. In 2023, 17.4 Comparison Tools : Users can compare businesses by ratings, reviews, and even price quotes. However, it proactively removed 3.3

Real Estate

SocialPilot

JULY 20, 2025

In 2023, the FTC fined Roomster and its owners $1.6 The Deceptive Promise of Better SEO and Visibility Some services claim fake reviews will shoot you up in search rankings. The best part is that its pricing plans start as low as $25.5/month, This landmark case helped shape stricter enforcement of deceptive marketing.

User-Generated

Search Engine Land

AUGUST 7, 2024

A surprising 92% of SEOs and link builders believe their competitors are buying backlinks , according to a recent Editorial.Link survey of 113 industry experts. Are bought backlinks a shortcut to SEO success? Many SEOs take the shortcut despite the risks because naturally earning links is hard. Or are they a huge risk?

SEO

Search Engine Land

OCTOBER 1, 2024

By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? Should we consistently invest in PR or SEO instead of short-term campaigns? What media coverage caused YoY growth in brand search in 2024 from 2023 and 2022?

Branding

SocialPilot

JULY 28, 2025

Moreover, The Bazaar Voice’s 2023 data reveals that when shoppers engage with reviews, there’s a 144% increase in conversion rate and a 162% increase in revenue per visitor. Why Trustpilot Stands Out Among Review Platforms Among dozens of review platforms, Trustpilot holds a unique edge in consumer trust and SEO visibility.

Marketing

Search Engine Land

JULY 12, 2024

If you own a niche site, there’s a pretty good chance that you saw something like this happen between late 2023 and today. I simply followed all the rules of white-hat SEO. After the November 2023 core update, Reddit’s organic visibility increased by 23%. In 2023, Reddit’s organic traffic increased by a whopping 253.3%

User-Generated

SocialPilot

JULY 20, 2025

In 2023, the FTC fined Roomster and its owners $1.6 The Deceptive Promise of Better SEO and Visibility Some services claim fake reviews will shoot you up in search rankings. The best part is that its pricing plans start as low as $25.5/month, This landmark case helped shape stricter enforcement of deceptive marketing.

User-Generated

Animalz blog

AUGUST 5, 2025

Before joining Adobe, Kirti created a scalable content strategy that helped Whatfix win early SEO. Kirti is known for combining SEO with thought leadership. She covers product marketing insights, the realities of AI, SEO, and the need for real personalization. Discussed as a case study in early-stage SEO and category creation.

Thought Leadership

Backlinko

NOVEMBER 4, 2024

Below, you’ll learn seven HARO alternatives, along with pros, cons, and pricing, to help you score authority-building backlinks. Pricing Connectively offers a free plan, which gives you 10 pitches per month. Connectively pricing works out to about $0.80 SEO Metrics by Source (minimum DR 50+ and organic traffic of 1,000+.)

PR

Backlinko

AUGUST 8, 2025

But SEO as we know it is dying. SEO used to work fairly consistently: write great content, sprinkle in keywords, land a few links — boom, rankings. People have been announcing the death of SEO for years. Spoiler: SEO isn’t dead yet. To determine whether SEO is dead, we need to understand how a marketing channel evolves.

SEO

Search Engine Land

JULY 17, 2024

Rising food prices, while not unique to 2024, are drawing increasing public attention, especially regarding how major food brand executives address the issue. The report examines the top articles about Five Guys’ prices, Kellogg’s CEO, Chipotle’s portion sizes and In-N-Out prices. 29 to March 15, 2024.

Branding

Martech

FEBRUARY 24, 2025

Stape has a slightly lower price tag than its competitors (including taggers.io) and lets customers choose between client- or server-side tracking. On the third-party side, old standout Semrush is our tool for both PPC and SEO campaigns. I recommend Stape, which bills itself as an all-in-one server-side tracking solution.

Advertisers

Hootsuite

OCTOBER 27, 2022

What’s the best ecommerce platform to use for 2023? We’ve come up with our list of the top four ecommerce platforms for businesses to use in 2023. Best ecommerce platforms for selling in 2023. In no particular order, here are our top four picks for 2023. Starting price: Free! But have no fear!

eCommerce

Search Engine Land

FEBRUARY 7, 2024

This makes image optimization a must in your SEO strategy. Dig deeper: How to deploy advanced schema at scale (Search Engine Land) Google image SEO best practices (Google Search Central) Get the daily newsletter search marketers rely on. The Velvet Powder Puff became a viral sensation at the beginning of 2023. See terms.

Product

Marketing Insider Group

JANUARY 11, 2023

Here’s our expert opinion on which B2B marketing trends your company should explore in 2023. Make the most of your marketing efforts and positively impact the growth of your business by focusing on the most important B2B marketing trends in 2023. Here’s 7 B2B marketing trends we’re expecting to see in 2023. Key Takeaways.

Market Trends

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing.

eCommerce

Digital Marketer

JULY 13, 2023

If so, then SEO should be at the top of your list. This ultimate guide to SEO for ecommerce websites in 2023 will give you insights into how SEO works, what are the best SEO strategies for ecommerce websites, and how to create an effective SEO strategy for ecommerce websites that will help grow your business.

eCommerce

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. That’s just not what we do.” GA4 search bar updates on Jan.

User-Generated

Hootsuite

JUNE 5, 2023

This difference in price compensates for the tax charged by Apple or Google when you use the iOS or Android app. — Twitter Support (@TwitterSupport) January 20, 2023 Your Bookmark Folders are totally private, so there’s no need to curate these to look cool. we’re baaaack! And remember, Twitter Blue is an optional upgrade.

Price

Unbounce

SEPTEMBER 2, 2024

/ Landing pages How much does a landing page cost: landing page design prices in 2024 By Josh Gallant. TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Depending on the features and scale you need, the price can increase as well.

Price

Hubspot Marketing

MAY 6, 2024

But then, in July 2023 , as I searched for my favorite blue icon on the phone, I found a black icon instead. So, here are all the changes the platform made in 2023. Rebranding — New Name, New Logo In July 2023, Twitter officially became X. Twitter’s revenue in 2023 was $3.4 It had actually happened!

Advertising

Rock Content

APRIL 11, 2023

Whether you use content or copywriting, there are a few key techniques you can use to convert more leads in 2023. These pages can include landing pages, pricing pages, plan comparison pages, and other pages related to purchasing your products or services. Download this post by entering your email below Do not worry, we do not spam.

Copywriting

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Transform

Hubspot Marketing

FEBRUARY 29, 2024

As of 2023, there are over 26.5 The home goods industry is certainly a crowded space, so I know how important it is to get my site’s technical SEO right if I want a chance at showing up in search results to get in front of shoppers. Below, I’ll also walk through some examples of websites that get technical SEO right.

eCommerce

Backlinko

JUNE 27, 2023

Finding a ton of keywords is one thing, but knowing which keywords are actually useful to your SEO campaign is another thing altogether. Today, I’m going to show you how to cherry-pick the keywords that will best complement your current SEO strategy. Or, some may not be as directly relevant to your SEO campaign as others.

SEO

Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation.

Transform

Hubspot Marketing

JUNE 19, 2023

billion by 2031 , growing by 32% from 2022 to 2023. But, there are a variety of factors to consider, including the types of content they specialize in, versatility in generating different pieces of content, UX, and price. Price: Free, Premium, and Business plans are available. Price: Starter for Free and Growth at $49/month.

Price