Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

CRM 52

CRM Management Transform User-Generated 52

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. If you want to understand, leverage, or optimize how you interact with customers, take a look at the touchpoints that shape the customer journey. You get a better idea of what your customers like and dislike. That’s what marketing is all about, at its core: connection.

Direct Mail 99

Direct Mail Marketing Marketers Transform 99

Marketing Insider Group

JANUARY 8, 2024

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation.

Key Performance Indicator 95

Key Performance Indicator Transform Marketing Mix Marketing 95

Search Engine Land

APRIL 2, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. The problem is that, for most companies, those environments operate from different data sets that are trapped in applications, spreadsheets and data warehouses or lakes — even though the customer is the same.

Transform 83

Transform Analytics Customer Journey Shipping 83

Use Insider

DECEMBER 14, 2023

The emergence of generative AI The emergence of Generative AI has marked a transformative milestone. As businesses grapple with the complexities of personalization and building seamless customer experiences, Generative AI has emerged as a key solution, offering unparalleled capabilities in content creation and user journey orchestration.

Product 52

Product Transform Branding Customer Journey 52

Sprout Social

JUNE 17, 2021

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Prepare your business to catch the next wave of digital transformation. Why it’s important.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Welcome Software

JANUARY 23, 2024

How do you deliver value at every stage of the customer journey? Even with a solid customer journey map, delivering that value -- much less connecting it directly to the everyday work that happens on the ground -- is easier said than done. Align with all your cross-functional partners.

Transform 45

Transform Customer Shipping Customer Journey 45

Welcome Software

JANUARY 23, 2024

How do you deliver value at every stage of the customer journey? Even with a solid customer journey map, delivering that value -- much less connecting it directly to the everyday work that happens on the ground -- is easier said than done. Align with all your cross-functional partners.

Transform 40

Transform Customer Shipping Customer Journey 40

Unbounce

MARCH 8, 2024

Updated on March 6, 2024. Different tools provide the answers with different methods—with testing, analytics, surveys, and design. Conversion or sales funnel In marketing, a funnel is taking someone through the customer journey—from visiting your website to signing up for your newsletter and purchasing a product.

Transform 52

Transform Analytics Copywriting Marketing 52

Unbounce

MAY 6, 2024

Updated on April 30, 2024. Increasing your conversion rate can transform a low-performance campaign into a winner, getting better results from the traffic your landing pages already receive. You can do this by creating a customer journey map and identifying opportunities for personalization. Not bad, right?

User-Generated 59

User-Generated Non-Profit Customer Journey Analytics 59

Unbounce

MARCH 5, 2024

Updated on March 5, 2024. Then you launch the page and wait for the conversions to come rolling in—and wait, and wait, while your analytics dashboard stays as quiet as a silent auction at a mime convention. Simply put, an A/B testing tool is software that transforms a sea of “what ifs” to “what works.” Google Optimize is dead.

Price 98

Price eCommerce Transform User-Generated 98

Customers.ai

JANUARY 12, 2024

in 2024 to total $442.6 Decoding the Customer Journey Let’s break it down. With identity resolution, we’re not just tracking clicks and impressions; we’re mapping out the entire customer journey. Think of it as having a high-resolution map of your customer’s journey.

Transform 106

Transform Advertising Advertisers User-Generated 106

Customers.ai

APRIL 18, 2024

Enhance Customer Journeys Tailor the advertising experience to meet the unique demands and preferences of your audience, leading to higher engagement rates and conversion opportunities. Installation is straightforward and similar to setting up other analytics tools, but the impact is far greater.

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

Use Insider

MARCH 6, 2024

This immediate responsiveness meets and anticipates customer needs, creating a seamless and engaging journey that elevates satisfaction and cultivates a sense of value. Moreover, real-time data allows you to adapt to market trends and incorporate instant feedback to improve customer experiences.

Transform 52

Transform Marketing Marketers Market Trends 52

Unbounce

MARCH 12, 2024

Updated on March 12, 2024. Customers come rolling in, realize how amazing your product is, and start throwing money at you—while you lean back in your chair and watch the revenue pour in. Flexibility is the name of the game—you can tweak, transform, and tailor your offerings without breaking a sweat.

Product 59

Product eCommerce eBook Shipping 59

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. Once customer meets brand, it’s like connecting with an old friend on Facebook.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Sprout Social

DECEMBER 20, 2023

A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process.

Branding 106

Branding Price Influencer Marketing Transform 106

Litmus

MARCH 15, 2024

But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list. For example, companies can store language preferences and login information plus track analytics like pages visited and bounce rates.

Law 102

Law Transform Marketing Mix Marketing Strategy 102

Martech

APRIL 2, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. The problem is that, for most companies, those environments operate from different data sets that are trapped in applications, spreadsheets and data warehouses or lakes — even though the customer is the same.

Transform 109

Transform Customer Journey Shipping Analytics 109

Martech

FEBRUARY 22, 2024

2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. Fast forward from 2017 to 2024: GDPR, CCPA and a rapidly growing patchwork of state-determined policies influence data residency, accessibility and proper usage. Executive sponsor.

User-Generated 99

User-Generated Transform Analytics CMO 99

Chief Martec

FEBRUARY 1, 2024

Empirical evidence supporting that vision came with the release of Workato’s 2024 Work Automation & AI Index report earlier this week. Complex processes (4-6) involve conditional rules, logic, looping, data transformations, and cross-reference data. But here’s the thing: directionally, I think they’re right.

Transform 100

Transform Law User-Generated Marketing 100

Martech

MARCH 27, 2024

.” That was the message from Adobe CEO Shantanu Narayen to his audience at the 2024 Adobe Summit as he announced the integration of Adobe Firefly Services (its flagship genAI offering) across Document Cloud, Creative Cloud and the applications with Experience Cloud, Adobe’s marketing and CX suite. in just a few minutes.

Transform 105

Transform User-Generated Customer Journey Analytics 105