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B2B Marketing 2024: Essential Trends for Marketers

Rock Content

As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. Find ways to incorporate and embrace the 2024 trends we identify below so that your brand or company can continue to be competitive, relevant, and successful this year and beyond.

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How to adapt your marketing for the new era of data analytics by Salesforce

Search Engine Land

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. The end result?

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

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Email marketing best practices in 2024

Use Insider

Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. Email marketing encompasses a wide range of email formats, from promoting products and services to sending monthly newsletters and updates to building relationships and fostering customer loyalty with promos and offers.

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Mastering AI-Powered Sales and Marketing: 10 Steps to Success in 2024

Digital Marketer

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. Solutions, Not Products: Crafting Compelling Messaging To excel in 2024, it’s crucial to shift your focus from merely promoting products to highlighting the solutions they offer.

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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. The end result?

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Top KPI Marketing Metrics to Track in 2024

Vertical Response

In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency. Churn rate, for example, sheds light on customer retention issues, guiding strategies to improve customer loyalty and prevent defection to rival brands.