Rock Content

MARCH 22, 2024

As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. Find ways to incorporate and embrace the 2024 trends we identify below so that your brand or company can continue to be competitive, relevant, and successful this year and beyond.

Customer loyalty 84

Customer loyalty Marketing Marketers CMO 84

Customers.ai

APRIL 10, 2024

If we’ve learned anything in Q1, it’s that 2024 isn’t messing around. For years we’ve relied on the likes of Google Analytics and third-party pixels to keep us honest and help us understand how our ad dollars were being spent. The post 5 Ecommerce Marketing Challenges Impacting Revenue in 2024 appeared first on Customers.ai.

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Transform 105

Transform Advertising Advertisers Law 105

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness. Get MarTech!

Key Performance Indicator 129

Key Performance Indicator Transform Marketing Mix Marketing 129

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? And, what are their plans and expectations for 2024 and beyond?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Search Engine Land

JULY 1, 2023

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” “This will not happen overnight, so some Universal Analytics properties may continue to process data. Why we care.

Analytics 103

Analytics User-Generated Digital Marketing Advertising 103

Search Engine Land

FEBRUARY 21, 2024

Measuring ad effectiveness: The top 2024 Super Bowl commercials Dome ad agencies may tell their clients that more than 100 million people watched last year’s Super Bowl, so we can expect that even more people may have tuned in to see Taylor Swift kiss her boyfriend, Travis Kelce, after the big game. DON’T FORGET UBER EATS ,” (6.26). “

Key Performance Indicator 114

Key Performance Indicator Advertising Advertisers Digital Marketing 114

Search Engine Land

OCTOBER 19, 2023

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. Advertisers still using 360 properties in Universal Analytics, need to transition to GA4 to unlock these advanced reporting capabilities. Universal Analytics 360 sunset.

Analytics 118

Analytics Customer Advertising Advertisers 118

Buffer Marketing

FEBRUARY 8, 2024

The LinkedIn team must have come away with many lessons as they announced some key pivots within the first month of 2024, most notably making the “Creator Mode” feature the default for every user. So, I asked them about their plans for LinkedIn in 2024 – and they delivered.

Gen Z 99

Gen Z User-Generated Social Media Marketing Analytics 99

Sprout Social

APRIL 29, 2024

Improves the credibility and trust of your brand According to a 2024 BrightLocal survey , 77% of consumers check at least two review sites or platforms before making a purchasing decision, and 71% of consumers would not consider using a business with an average rating below three stars. This will deepen your connection.

Management 86

Management Branding PR Food 86

Search Engine Land

DECEMBER 21, 2023

We expect to see its full potential unleashed on Google Search in 2024. Bottom line: futureproofing digital presence for AI search should be a major priority for all brands in 2024. Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success. Web stories.

Real Estate 129

Real Estate Transform User-Generated Customer Journey 129

Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. In fact, the 2024 State of Marketing Report – revealed that over 60% of marketers plan to ramp up their AI investments for content creation and personalization.

Influencer Marketing 90

Influencer Marketing Marketing Marketers SEO 90

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Analytics 114

Analytics Customer Journey User-Generated Customer loyalty 114

Martech

APRIL 11, 2024

The post ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024 appeared first on MarTech. ChatGPT’s response was slightly more scannable as it numbered the components rather than using a bolded and bulleted list. Fuel for your marketing strategy. Business email address Sign up now Processing.

CRM 115

CRM Marketing Automation Platform Retail Customer Journey 115

Martech

MARCH 6, 2024

Visit Digital Marketing Depot to download MarTech’s Marketing Automation Platforms: A Marketer’s Guide The post New for 2024! That’s why we’ve just published our fully updated guide to the top marketing automation platforms on the market. Compare 11 top marketing automation platforms appeared first on MarTech.

Marketing Automation Platform 95

Marketing Automation Platform Marketing Marketers Analytics 95

Rock Content

DECEMBER 14, 2023

Here’s what B2B marketers need to know for 2024 and beyond. Here’s what you need to know about how to get ahead and stay there in 2024. Unveiling the Power of B2B Data Analytics B2B data analysis starts with thorough data. Data pipelines help ensure your analytics team has the correct data for their applications.

Analytics 88

Analytics User-Generated Market Trends Customer Journey 88

Search Engine Land

APRIL 27, 2023

Starting on July 1, 2023, data collection in Universal Analytics will come to a halt. However, you will retain the ability to view and export all the data collected before this date until July 1, 2024. You can read more about other important UA, GA4, and Analytics 360 milestones on the Google Analytics Help page.

Analytics 115

Analytics Advertising Advertisers Customer 115

Litmus

JANUARY 2, 2024

Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. We anticipate that this number will only grow in 2024! And this will only be more true in 2024. Want to learn more about the future of email in 2024? 35% of companies have an email design specialist!

Marketing Automation Platform 96

Marketing Automation Platform CRM Email Marketing Analytics 96

Search Engine Land

JANUARY 19, 2024

Major shifts in 2024 will disrupt the PPC industry. This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead.

Advertising 109

Advertising Advertisers Transform User-Generated 109

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. Tell us in the comments!

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers.

Transform 91

Transform SEO Analytics Customer 91

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

User-Generated 127

User-Generated Marketing Marketers Advertising 127

Sprout Social

JANUARY 24, 2024

Use LinkedIn analytics to refine your hashtag strategy Improve your strategy over time by understanding how the hashtags you’re currently using are contributing to your brand’s visibility and engagement on the platform. Use LinkedIn analytics to track the performance of posts with specific hashtags.

Analytics 113

Analytics Finance CRM Place 113

Set Up

APRIL 23, 2024

Understanding AI in Marketing AI isn't just a one-trick pony; it's more like a Swiss Army knife, equipped with machine learning, natural language processing (NLP), predictive analytics, and automation – quite the multitasker. In 2024, successful marketers will be those who embrace AI.

Marketing Automation Platform 59

Marketing Automation Platform Marketing Marketers Analytics 59

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. Tell us in the comments!

Gen Z 110

Gen Z Entertainment Transform User-Generated 110

Hootsuite

MARCH 1, 2024

As of March 1, 2024, people can schedule Threads posts via Hootsuite. But you can also use Hootsuite Analytics to track patterns in your posting schedule. Free 30-Day Trial The post How to Schedule Threads Posts [Instagram] in 2024 appeared first on Social Media Marketing & Management Dashboard. 1 Social Media Tool Create.

Health 107

Health Social Media Marketing Management Analytics 107

Martech

APRIL 28, 2023

Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. The company will also automatically make Google Analytics 4 properties for those on UA who haven’t created them yet. Universal Analytics 360 will continue to collect data until July 2024. Get MarTech! In your inbox.

Analytics 106

Analytics Customer Marketing Marketers 106

Hootsuite

APRIL 17, 2024

11 tips for working with the Threads algorithm in 2024 All that intel above tells you how Meta curates the perfect Threads feed for you… but what can we learn about how to maximize the reach of content you create? Meta’s going to take note and might pop that post into your feed, too. This guy’s gonna love this alligator escape video!”)

User-Generated 86

User-Generated Law Analytics Entertainment 86

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B.

Transform 122

Transform Marketing Marketers User-Generated 122

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits.

Advertising 92

Advertising Advertisers Transform Retail 92

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Strategy 82

Marketing Strategy Gen Z Transform Email Marketing 82

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Analytics 123

Analytics Transform Market Trends Customer 123

Search Engine Land

APRIL 19, 2024

But creating a loyalty program that works is not easy – and it’s certainly challenging in 2024 when customers’ priorities are constantly shifting. To find out what they are right now, join Comarch’s upcoming webinar, “ Top Loyalty Trends: Industry-Specific Ideas 2024.” Want to learn what they are?

Retail 76

Retail New Technology Branding Customer 76

Martech

JULY 1, 2023

Well, it’s finally happening — the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” Why we care. How it works.

Analytics 87

Analytics Digital Marketing Advertising Advertisers 87

Search Engine Land

JANUARY 16, 2024

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Having said that, I have managed to hone in on a few extremely valuable GA4 reports that I’m using to help my clients set their course for organic growth in 2024. When you’re finished, you’ll clearly see which segments need attention in 2024.

SEO 119

SEO Thought Leadership Price Product 119

Martech

SEPTEMBER 5, 2023

Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of their websites and campaigns. However, as tempting as it may be, it would be unwise for marketers to rely on UA for analytics purposes as it could stop processing data at any minute.

Analytics 90

Analytics Management Search Marketers Marketing 90

Digital Marketer

DECEMBER 21, 2023

So, should you jump on the bandwagon in 2024? This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. 8 Benefits of AI in Digital Marketing in 2024 First, let’s unpack all the exciting benefits AI has to offer in the field of digital marketing in 2024.

Law 90

Law Digital Marketing User-Generated Copywriting 90