Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). Inside the surveys: Audiences, methods and focus areas The CMO Survey: 281 U.S. MarTech’s State of Your Stack Survey. MarTech Survey: 65.7%

60

60

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Yes, the aim is to make both digital and physical experiences available for every customer journey upon request.

Retail 124

Retail eCommerce Gen Z Shoppers 124

Sprout Social

JANUARY 27, 2025

Per the Index, 92% of leaders anticipated their teams would reach their annual goals at the end of 2024. Here are the three steps we took to surface insights that mattered to our CMO, board members and even our own product team, and actionable steps you can use to break down communication barriers. Why dont social teams feel trusted?

Communications 73

Communications CMO Transform Customer Journey 73

Martech

JANUARY 15, 2025

This creates an opportunity for marketers to boost customer service on social in the new year. Social media will dominate the customer service game, said Scott Morris, Chief Marketing Officer of Sprout Social. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said.

Gen Z 117

Gen Z Whitepaper Social Media Marketing Millennials 117

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Try it for free today. Get Started.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Martech

MAY 30, 2024

The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes.

CMO 112

CMO Customer Acquisition Customer Journey Management 112

Duct Tape Marketing

DECEMBER 20, 2024

Small and mid-sized businesses often lack the resources for a full-time CMO, but they do need someone who can build strategy, orchestrate teams, and navigate new technologies. As a marketing consultant or fractional CMO , youre not just offering services youre offering leadership, insight, and strategic vision. MLaaS fills that gap.

Market Trends 67

Market Trends CMO Transform Influencer Marketing 67

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. In this guide, we’ll break down the five most important marketing trends for fractional CMOs in 2024.

Market Trends 92

Market Trends CMO Transform Marketers 92

Martech

FEBRUARY 22, 2024

2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. At that time, it was accepted that CMOs would outspend CIOs on technology. As such, customer data is firmly in the domain of the IT organization. My how things have changed.

User-Generated 113

User-Generated Transform Analytics CMO 113

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 85

CMO Key Performance Indicator Transform Thought Leadership 85

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Their boss, like a VP of Marketing or a CMO.

Transform 85

Transform Marketers Marketing Gen Z 85

Martech

MAY 22, 2024

“Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Connections in Chicago. Einstein Copilot for Marketers will be generally available in summer 2024. Copilot for Merchants will be available in beta in fall 2024.

Retail 114

Retail Shoppers B2C CMO 114

Martech

JUNE 24, 2024

Integration and Collaboration: Digital experience transformation involves integrating various digital touchpoints and channels to provide a consistent and cohesive customer journey. For this prompt, try selecting the CMO persona. MarTechBot now has 10+ personas to provide more targeted responses.

Transform 111

Transform CMO Key Performance Indicator Customer loyalty 111

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 63

CMO Customer Journey Transform User-Generated 63

Martech

JUNE 8, 2023

Throughout several keynotes, Salesforce demonstrated how users of its suite will be able to generate refined audience segments, create individual customer journeys and perform many other tasks by using natural language prompts within the course of normal workflows. Also pictured, Erin Pryor, First Horizon Bank CMO.

Customer Journey 111

Customer Journey User-Generated Shipping CMO 111

Martech

DECEMBER 18, 2023

They can assist in defining the target customer experience, mapping customer journeys, and identifying key touchpoints for improvement. They help businesses navigate the complexities of CX transformation and drive meaningful and sustainable improvements in customer experiences. Dig deeper: What is digital transformation?

Transform 111

Transform Customer eCommerce Key Performance Indicator 111

Duct Tape Marketing

JANUARY 9, 2024

The episode encourages your business to evolve their customer journey intentionally, emphasizing the transformative impact of strategic marketing. 03:31): So just the textbook definition, what is a fraction CMO? 03:31): So just the textbook definition, what is a fraction CMO? And I've experienced that over the years.

CMO 83

CMO Customer Journey Transform Traditional Marketing 83

Hubspot Marketing

MARCH 5, 2025

Pro tip: You can make light work out of customer acquisition metrics using HubSpots resources. A second B2B marketer, Christian Hed , CMO of Dstny , also values the role of customer acquisition. G2 recognizes HubSpot as the number one marketing software, and, as pictured below, the platform received nine G2 awards in 2024.

Analytics 62

Analytics Customer Acquisition CRM Marketers 62

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. million by the end of 2024. Hubspot) 10% of customer journeys are fully automated. Statista) There are currently 464.7

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hubspot Marketing

OCTOBER 9, 2019

According to 2019 research done by Content Marketing Institute , 61% of content professionals are challenged with knowing what is most important to their audiences, 50% are challenged with knowing the goal of the audience at a particular stage of the customer's journey, and 49% are challenged with knowing the steps in the customer's journey.

User-Generated 111

User-Generated SEO Advertising Advertisers 111

Welcome Software

DECEMBER 26, 2023

of total marketing channel spend is focused on driving loyalty and advocacy compared to other stages in the customer journey.1 We know that customer acquisition costs are increasing, so finding opportunities to gain new customers but also focus on customer retention and loyalty is imperative in 2024.

Customer 40

Customer Customer loyalty Customer Acquisition CMO 40

Welcome Software

DECEMBER 26, 2023

of total marketing channel spend is focused on driving loyalty and advocacy compared to other stages in the customer journey.1 We know that customer acquisition costs are increasing, so finding opportunities to gain new customers but also focus on customer retention and loyalty is imperative in 2024.

Customer 40

Customer Customer loyalty Customer Acquisition CMO 40

Animalz blog

MAY 3, 2024

” One other challenge is the potential for layers of hierarchy between a CMO and their content team. More sophisticated attribution models can accurately capture the value of content across the entire customer journey, but creating such a setup may require investing in new tools, processes, or even dedicated team members.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Hubspot Marketing

DECEMBER 20, 2024

Dawn Keller, CMO at California Pizza Kitchen: Too many useful frameworks to mention (and plenty not so useful, by the way)! Read How An Obsession With Quality Led Emily Kramer to 48k Newsletter Subscribers and Counting Kramer asks: What marketing framework has been most useful to you in your career?

Transform 103

Transform Marketers Marketing Energy 103