Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. Why is a roadmap important?

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketers Marketing 98

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Get the daily newsletter search marketers rely on. Forget flashy ads and vanity metrics.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. How can this role significantly impact your agency’s growth strategy?

CMO 86

CMO Customer Journey Transform User-Generated 86

Hubspot Marketing

MAY 30, 2023

Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors. Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses.

Customer Acquisition 127

Customer Acquisition Influencer Marketing Promotion Advertisers 127

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Martech

DECEMBER 12, 2023

Consumers are so inundated with unwanted marketing messaging they’ve become experts at separating the hype from substance. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. It focuses on optimizing owned assets through a blend of consumer data and a robust content marketing plan.

Branding 119

Branding Customer Acquisition Law eBook 119

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. The relationship between agencies and their client’s RevOps teams will only get more critically important as 2024 brings us closer to a world without third-party cookies and the need for more first-party data use increases. In your inbox.

CRM 113

CRM Digital Marketing Customer Acquisition Communications 113