Remove 2024 Remove Direct Marketing Remove Marketing Strategy
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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 125
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22 must-have reports for measuring CRM health

Martech

dynamically addressing recipients by name in your emails) Contacts with no email : Identifies contacts lacking email addresses, critical for direct marketing and communication efforts. Contacts with marketing email bounces : Shows contacts whose emails have bounced, indicating potential issues with email validity.

Health 127
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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

While our previous blogs recapping the Marketing Relationship Survey highlight key communication tactics and needs to sustain and improve the Agency-Client relationships, today were simply asking: What kind of work is getting noticed and needed by Clients, and what should Agencies prioritize?

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Connect and convert with WhatsApp marketing software

Sprout Social

It has the highest reach of any messaging service in the country, with Ofcom finding that 87% of UK adults were using the app as of May 2024. To connect with these potential customers directly, you need to learn how WhatsApp can be used as a marketing and communication tool.

Gen Z 70
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Best Practices for Email Marketing Consent: What You Need to Know

Vertical Response

Securing email marketing consent is essential for compliance with laws and establishing trust with your subscribers. In this article, we’ll explore what email marketing consent entails, the types of consent, and the best ways to obtain it to optimize your marketing strategy.

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How to Respond to the Loss of Third-Party Cookies

Litmus

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Law 111
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What Is a Marketing Funnel? Complete Beginner’s Guide

Backlinko

monthly visitors between 2021 and 2024 This is an excellent example of a company implementing the Pirate Funnel to diagnose and fix weak points in their marketing strategy. This referral mechanism helps expand their user base without direct marketing costs. The companys traffic soared from 0.5M