Buffer Marketing

MAY 29, 2024

Here's how → 9 of the best Instagram Reels trends from 2024 — so far Let’s scroll through some of this year's top Instagram Reels trends.  “Looking for a man in…” Speaking of TikTok trends that spill over onto Instagram — this one might just be the biggest of 2024.

Gen Z 86

Gen Z Millennials Finance User-Generated 86

Backlinko

JUNE 4, 2024

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024. trillion 2024 $6.33 of total retail sales worldwide in 2024. trillion 2024 $6.33

eCommerce 86

eCommerce Gen Z Shipping Retail 86

Hubspot Marketing

APRIL 5, 2024

When I was growing up, QVC was the channel my mother would watch to discover new products and deals. Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online shopping. TikTok live shopping allows brands to showcase and sell products in real time during live streams on the platform.

Gen Z 112

Gen Z Millennials Entertainment Manufacturing 112

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Strategy 85

Marketing Strategy Gen Z Transform Email Marketing 85

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. And the younger generations who are spending more happen to be into short form content.

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Hubspot Marketing

APRIL 16, 2024

As HubSpot's Global Director of Social Media, Bryna Corcoran , told me: "About seven months ago, we started to speak to the next generation of marketing or sales reps — we started to use the Gen Z and millennial tone-of-voice. We started to make it more of a conversational community. What's the HubSpot way in?

Gen Z 109

Gen Z Millennials User-Generated Branding 109

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Transform Marketing 133

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. 31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. 86% of millennials use Pinterest to plan life events.

Gen Z 65

Gen Z Millennials Shoppers User-Generated 65

SocialPilot

JANUARY 15, 2024

According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Common Video Marketing Statistics 1.

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85

Hubspot Marketing

DECEMBER 5, 2022

But with Google phasing out third-party cookies in 2024, marketers are busy searching for new strategies to collect user data. While 2024 might seem far down the road, over half of marketers say their company is already exploring alternative targeting solutions. Marketers and third-party cookies -- can you name a better combo?

Gen Z 124

Gen Z Millennials Marketing Marketers 124

Buffer Marketing

APRIL 25, 2024

The questions range from travel and product recommendations to full-fledged tutorials. Another more recent study found social media is the number one channel for Gen Z, millennials, and Gen X to discover new products. Use a hashtag generator to find relevant hashtags in your niche and industry.

SEO 109

SEO Gen Z Social Media Marketing Millennials 109

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. The reason: convenience.

Millennials 220

Millennials Whitepaper Transform Gen Z 220

Econsultancy

FEBRUARY 18, 2022

Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers. According to Forrester data, nearly a third of Gen Z say that they unfollow, hide, or block brands on social media at least weekly (if they feel they are disingenuous).

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Sprout Social

MAY 18, 2021

But social is hot on TV advertising’s heels—especially among younger generations. Data reveals 55% of consumers learn about brands through social, a figure that jumps to 78% for Generation Z and 61% for Millennials.

Gen Z 110

Gen Z Millennials Communications Advertising 110

Search Engine Land

JANUARY 29, 2024

For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google. The user, influenced again by content creators on Instagram, rediscovers the product and is now ready to make a purchase decision.

Gen Z 119

Gen Z User-Generated SEO Millennials 119

Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. Additionally, consumers treat social media as a feedback loop where they can report issues with products, leave a review or privately message a company.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Neil Patel

FEBRUARY 23, 2021

Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Millennials taught us new ways of viewing our socio-political world. Generation Z showed us what the intersection of technology and humanity looks like. What Birth Years Are Considered Generation Alpha?

Millennials 128

Millennials Health Education Gen Z 128

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology.

Market Trends 115

Market Trends Content Marketing Gen Z User-Generated 115

Spiralytics

APRIL 23, 2023

Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. The only difference is that influencers are more regarded as regular consumers, making them reliable sources for product recommendations and advice. and 23.4%, respectively, in 2023 and 2024.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

AUGUST 14, 2023

In fact, roughly three-fourths of web analysts believe that people will use search more in 2024 than ever before. Search engines are still dominant, but social search is growing in popularity in 2023, especially among Gen Z, Millennials, and Gen X. Rephrasing content.

SEO 81

SEO User-Generated Gen Z Millennials 81

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. For instance, don’t make a presentation on the “best lead generation strategies.” Explore more on the topic: Learn how neuromarketing can improve the visual flair of your products and boost sales.

Neuromarketing 92

Neuromarketing Gen Z Energy Transform 92

Econsultancy

DECEMBER 3, 2021

Markdowns over the last year and a half have prompted online shoppers to discover a wider range of products and migrate to alternative brands. This marks apparel as the most sought-after ecommerce product, cross-border. UK consumers more likely to buy clothing online than any other product post-pandemic.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

illumin

MAY 22, 2024

The company may even reach the 4 billion mark in 2024. Millennials and Generation Z are the most prominent demographics to use Meta’s platforms, with millennials having previously been dubbed “the Facebook generation.” This is a total of 124.9 million users in the US alone. And this number is growing.

Gen Z 59

Gen Z Millennials User-Generated Advertising 59

Econsultancy

NOVEMBER 22, 2021

According to a report from Business Standard , 600,000 products were sold in the first hour alone. billion by 2024 (a CAGR of 57%). The number of consumers who say they ‘mostly shop online’ has increased by 35% year-on-year, and 80% of the channels they use to browse and discover new products are now online.

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Scoop.it!

DECEMBER 19, 2023

Just because many business stakeholders are away during the holiday season doesn’t mean you can no longer promote your product or service. In fact, in 2022, 90% of Millennials used a smartphone or tablet to make a holiday purchase. Gen Z ranked second, following closely with 82%. What’s Your 2024 Business Resolution?)

Marketing Strategy 92

Marketing Strategy Gen Z Whitepaper Marketing 92

Sprout Social

JULY 14, 2022

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. The metaverse itself isn’t one single product or system, but an interconnected system of technologies, platforms and products that requires a lot of computing and engineering resources.

Branding 109

Branding Fashion Gen Z User-Generated 109

SocialPilot

MARCH 4, 2024

So, why not use one of your product photos representing your company? Its meteoric rise, especially among Gen Z and millennials, has made it an arena where creators, brands, and tunes burgeon and thrive. These sizes have changed in the past, but we have got you the most updated image size for GMB in 2024.

Gen Z 104

Gen Z Transform Millennials Branding 104

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. million by the end of 2024. of global web traffic.

Digital Marketing 85

Digital Marketing Marketing Strategy Shoppers User-Generated 85

SocialPilot

JANUARY 16, 2024

And yes, these are fresh out of the oven for 2024. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions.

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Sprout Social

APRIL 6, 2023

Chatbot marketing also helps brands and customers engage more closely by: Sharing quick answers regarding discounts, or a product or service. Data gathered from chatbot conversations can be used to improve the customer experience, plus inform product descriptions, development and personalization. Resolving a complaint or problem.

User-Generated 79

User-Generated Marketing Marketers Gen Z 79

SocialPilot

MAY 28, 2024

Facebook might not be the most popular network among millennials and Gen Z, but when it comes to the global audience, it still holds the crown for the most used channel with 3.070 billion MAUs. We’ll know a Gucci product in our sleep if we glimpse that “G” anywhere on a product. It can be videos or GIFs as well.

User-Generated 87

User-Generated Gen Z Entertainment Analytics 87

Martech

MARCH 8, 2024

Image: Stirista and Ascend2, “Stirista 2024 Political Voter Profile Report.” ” Gen Z. Nearly half (45%) of Gen Z identifies as liberal, and just 23% as conservative. Oddly enough, the study found that 50% of Gen Z depends on Fox News for most of their news consumption. Media habits.

Gen Z 80

Gen Z Millennials Shoppers B2C 80