Remove 2024 Remove Influencer Marketing Remove Video Marketing
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13 Ways to Get More Followers on Instagram in 2024

Buffer Marketing

Collaborate with Instagram creators or other small businesses Collaborating with other creators via  influencer marketing  or partnerships with small businesses is a win-win because it exposes both parties to a new community.

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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Note: Many of these trends are pulled from HubSpot’s 2024 Consumer Trends Report, based on our survey of over 700 US consumers. Gen Alpha Content Consumption Habits ​​ Members of Gen Alpha (born between 2012 and 2024) may not be buyers right now, but they are big consumers. Read The Ultimate Guide to Video Marketing.

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How SMBs are approaching digital marketing in 2024

Search Engine Land

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

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Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities

Martech

Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. Publicis acquired Influential back in July 2024. Later, an influencer marketing and social media management platform acquired Mavely in January.

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19 Hootsuite alternatives for your brand in 2024

Sprout Social

Influencer marketing The future of social media marketing involves creators and influencers. With Tagger by Sprout Social , we offer a creator and influencer marketing solution to help you ease into the future of social media. BuzzSumo also has a robust influencer marketing tool.

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Marketing Trends 2025: Actionable Insights for Agencies & fCMOs

Duct Tape Marketing

AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6. BONUSMLaaS: Marketing Leadership as a Service The Future of Video, Influencers, and Events Videos Reign Continues Influencer Marketing Still Strong In-Person Events Are Back AI in Marketing: A Tool for Growth or a Threat?

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Social media ROI statistics marketers need to know in 2025

Sprout Social

Facebook ranks among the top ROI social channels for 28% of marketers A global survey of marketers in October 2024 revealed that Facebook is widely considered the platform that delivers the highest ROI (28% of respondents). Instagram, TikTok and YouTube came in second. Each was mentioned by 16% of respondents.

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