Hubspot Marketing

DECEMBER 27, 2024

So its leaders are able to act on impulse and hunch as long as they know their messaging caters to their larger goal of promoting sustainability. Read Its Like Marketing, But Made for Humans: Lessons from Oatlys EVP Lesson 6: Less strategy, more heart. On October 6, 2024, over a thousand people showed up for dinner.

Fashion

Hubspot Marketing

MAY 12, 2025

On the strategy side, the dating apps social media marketing efforts targeted Amelias personal YouTube channel (cause duh) and Instagram, along with their own native social media channels (primarily Instagram and TikTok), with tons of digestible, short-form video content to keep audiences engaged. Stretch your (content) format.

Gen Z

Martech

MARCH 31, 2025

Consumers will spend more with companies that get their personal history, a Deloitte study found. Meanwhile, 72% of customers feel more connected to brands celebrating past interactions, per a 2024 Forrester survey. The 2024 Forrester survey also found that 45% of consumers feel uneasy when brands dig too deep without consent.

B2C

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. This is one big reason why more B2B marketers are using email, according to Marin.

Marketers

Martech

DECEMBER 10, 2024

HubSpot’s November 2024 updates focus on helping you capture cleaner data, engage contacts more effectively and streamline everyday tasks. Let’s take a look at the biggest HubSpot updates for November 2024. Personalize marketing emails with user object properties.

CRM

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

Key Performance Indicator

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. Messages can include targeted promotions, cart abandonment reminders, post-purchase follow-ups, and more. We also love the Recart support team.

eCommerce

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. Well, the time has finally come.

User-Generated

Martech

JULY 1, 2024

Implement data capture strategies: Use various methods to collect additional first-party data, such as surveys, preference centers, contests, and promotions. This allows you to create personalized marketing campaigns, target specific customer segments, and gain insights into customer behavior and preferences.

CRM

Rock Content

FEBRUARY 16, 2024

Content Marketing Agency: The Key to Independent Success in 2024 As experience deepens and technology gets easier to navigate, unlocking your potential for marketing independence is more of a reality than ever. Building a personalized marketing approach is the act of controlling the process from start to finish.

Marketing Strategy

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. The digital media scene has had a shake-up since 2024 began. This means that from the start of 2024, you can expect to see an increased portion of Chrome users having their third-party cookies disabled. Customers are already shifting to mobile-first and cookieless in 2024.

Advertisers

Sprout Social

JANUARY 9, 2024

If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns. The right infrastructure Personalized marketing is only as successful as the processes and tech that support it. Have you considered using this personalization tactic to grow awareness in a targeted way?

CRM

Martech

APRIL 2, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. This way, you can deliver personalized experiences and work smarter with generative AI that can use your data in a way that customers trust. Watch the free demo Originally published on Salesforce.com on February 21, 2024.

Transform

InTouch Marketing

JANUARY 31, 2024

The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Social Media Marketing: Objective: Utilize social media platforms to promote products or services, connect with the audience, and build brand awareness.

Affiliate Marketing

Use Insider

APRIL 23, 2024

Cross-channel campaign management (sometimes abbreviated as CCCM) is the process of building personalized marketing campaigns across a variety of channels. The team also rolled out customized banner campaigns that promoted each customer’s recently viewed products and services in an engaging and contextual way.

Management

SocialPilot

FEBRUARY 26, 2024

Audience Segmentation and Personalization AI helps businesses segment their audience based on behavior, preferences, and demographics to deliver highly personalized marketing messages and improve ROI. Forecasting Sales Imagine if you could predict the outcome of your marketing campaigns and forecast your sales.

Transform

Search Engine Land

APRIL 2, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. This way, you can deliver personalized experiences and work smarter with generative AI that can use your data in a way that customers trust. Watch the free demo Originally published on Salesforce.com on February 21, 2024.

Transform

Customers.ai

DECEMBER 5, 2024

Promote luxury items to high-income segments while pushing budget-friendly alternatives to others. Client segmentations primary purpose is to understand your audience on a deeper level and deliver more personalized marketing messages. Is client segmentation only for email marketing? This deals just for you). Not at all.

eCommerce

Unbounce

JANUARY 23, 2025

You set up two landing pages, one with a supporting article, one with a video, each backing up an offer youre promoting. Related articles A/B Testing How a three-word A/B test led to triple-digit conversion growth March 5, 2024. Heres the best way to get results March 18, 2024. Heres the best way to get results March 18, 2024.

Price

Unbounce

JANUARY 23, 2025

You set up two landing pages, one with a supporting article, one with a video, each backing up an offer youre promoting. Related articles A/B Testing How a three-word A/B test led to triple-digit conversion growth March 5, 2024. Heres the best way to get results March 18, 2024. Heres the best way to get results March 18, 2024.

Price

Use Insider

MARCH 12, 2024

How do I personalize without third-party data? The good news is that the end of third-party cookies doesn’t mean the end of hyper-targeted, personalized marketing. In this next section, we’ll introduce how marketers can leverage first-party data to build higher-performing campaigns than ever before.

Transform

Use Insider

MAY 14, 2024

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook.

Customer loyalty

Animalz blog

MAY 3, 2024

When content marketers make this transition, it’s often challenging to let go of something you know well (writing and promoting content) to do something that feels very uncomfortable (vetting contractors and giving them the tools to succeed). Court Bishop and Tim Metz updated and expanded the piece in May 2024.

Content Marketing

Customers.ai

OCTOBER 29, 2024

Below, we’ve reviewed 15 top email capture software tools for ecommerce marketers, highlighting their features, strengths, and what makes them stand out. Here’s what we you need to know: **Note: Pricing info is as of October 2024** 1. Customers.ai URL : [link] What it Does : Customers.ai Rating : ★★★★☆ (4.3/5)

eCommerce

Customers.ai

DECEMBER 18, 2023

Additionally, in Account-Based Marketing, reverse IP lookup allows marketers to tailor campaigns and personalize website content based on the companies showing interest. Moving forward, marketers are going to need a lot more than IP-level data to run successful ad campaigns. Convert Website Visitors into Real Contacts!

B2C

Customers.ai

OCTOBER 29, 2024

Below, we’ve reviewed 15 top email capture software tools for ecommerce marketers, highlighting their features, strengths, and what makes them stand out. Here’s what we you need to know: **Note: Pricing info is as of October 2024** 1. Customers.ai URL : [link] What it Does : Customers.ai Rating : ★★★★☆ (4.3/5)

eCommerce