Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B.

Transform 122

Transform Marketing Marketers User-Generated 122

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! This article explores some of the most exciting 2024 digital marketing trends to explore next year. 2024 Digital Marketing Trends As we approach 2024, the digital marketing landscape continues evolving rapidly, presenting challenges and opportunities.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Sprout Social

JANUARY 23, 2024

topicals 2024 ✨ A new season of Topicals! View this post on Instagram A post shared by TOPICALS (@topicals) According to Sprout Social Listening data from December 5th, 2023, to January 5th, 2024, consumer sentiment of Topicals was 91% positive, gradually increasing toward the end of December when the brand trip to Ghana started.

Branding 106

Branding Transform User-Generated Communications 106

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

Transform 110

Transform Marketing Marketers User-Generated 110

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Hubspot Marketing

DECEMBER 12, 2023

Here’s the seven must-know AI tips you need to start off 2024 strong, with resources, examples, and advice from experts. 7 Essential AI Insights for Marketers in 2024 1. 8:30 AM: Review performance metrics from previous campaigns; ChatGPT generates a summary of the data, highlighting metrics and making reporting a breeze.

Transform 98

Transform User-Generated Marketing Marketers 98

Rock Content

JANUARY 9, 2024

The road from 2023 to 2024 The marketing and content world has never been more dynamic. One big theme for 2024 is the continued rise of AI. But here’s the exciting part: 2024 will be about finding the sweet spot, blending the efficiency of AI with the magic touch of human creativity. Meanwhile, Google’s playing defense.

User-Generated 92

User-Generated Transform Advertising Advertisers 92

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Digital Marketer

DECEMBER 21, 2023

Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. So, should you jump on the bandwagon in 2024? This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. This aspect is only going to grow in 2024.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. In this guide, we’ll break down the five most important marketing trends for fractional CMOs in 2024.

Market Trends 78

Market Trends CMO Transform User-Generated 78

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. But that’s just the beginning.

CRM 55

CRM Management Transform User-Generated 55

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

User-Generated 124

User-Generated Marketing Marketers Advertising 124

Martech

APRIL 26, 2024

movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. User-generated content curation: Curating and enhancing user-generated content in games.

Transform 119

Transform Entertainment User-Generated Education 119

Exposure Ninja

MARCH 7, 2024

In the digital hustle of 2024, knowing how to scale a website isn’t just a nice-to-have; it’s your golden ticket to playing in the big leagues without playing yourself out. Why Scaling is the 2024 Buzzword Here’s the deal. In 2024, scaling websites isn’t just a strategy; it’s survival.

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

In the digital hustle of 2024, knowing how to scale a website isn’t just a nice-to-have; it’s your golden ticket to playing in the big leagues without playing yourself out. Why Scaling is the 2024 Buzzword Here’s the deal. In 2024, scaling websites isn’t just a strategy; it’s survival.

Transform 52

Transform SEO COS Digital Marketing 52

Welcome Software

JANUARY 12, 2024

Here’s the thing: it’s 2024 and I can be the same old me but with a fleet of powerful new sidekicks. Augmentation for other core strategic skills : Data analysis with a co-pilot makes it so much easier to stay creative without missing a beat from all the data my strategy generates. Like I said, same old me.

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Search Engine Land

NOVEMBER 14, 2023

The company is set to utilize Microsoft Advertising’s Chat Ads API to offer users of its mobile keyboard, Baidu Global Keyboard, more relevant and engaging sponsored content suggestions. Microsoft has confirmed the partnership will officially begin in early 2024 in the U.S, Improve the user experience. Why we care.

Gen Z 98

Gen Z Transform User-Generated Advertising 98

Vertical Response

OCTOBER 9, 2023

In this article, we will explore creative ways to monetize your content in 2024, uncovering new strategies and leveraging digital platforms to maximize your profits. This means that you can continue to generate income from your digital products long after the initial creation.

Non-Profit 68

Non-Profit Affiliate Marketing Transform Email Marketing 68

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. And I can’t wait to reflect on what we accomplish together in 2024. To all of our customers: We see you.

Product 111

Product Transform User-Generated Customer 111

Search Engine Land

APRIL 11, 2024

Google Search will continue to evolve in the direction of Search Generative Experience. That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI, Search and more at the 2024 Business, Government & Society Forum at Stanford University. AI has been transforming Google Search for years.

Transform 118

Transform User-Generated SEO Branding 118

Martech

MARCH 7, 2024

Speaking of guardrails, the most popular AI image generators need stronger ones. Talkdesk’s Talkdesk Autopilot is the next generation of its virtual agent. MFA AI-driven site Measurement and Optimization solution expands on the beta announced in Q4 2023 and will be available globally beginning in Q2 2024. Get MarTech!

Transform 107

Transform Customer Acquisition User-Generated Advertising 107

Search Engine Land

FEBRUARY 19, 2024

The evolution of voice search When we think about how voice search will be used in the future, it’s not necessarily how I’m using it but looking at how the next generations are using it. So, what do I think this means for voice search, and is it important in 2024? In 2024, voice assistants are expected to reach 8.4

Transform 127

Transform User-Generated Entertainment SEO 127

Set Up

FEBRUARY 6, 2024

I’ve seen this begin to shift in the decade I’ve spent in this industry in a few key ways: Influencer and User-Generated Content : Leveraging influencers and user-generated content (UGC) has become more norm in this space. Here’s an example I personally orchestrated on with a top tech influencer.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Backlinko

FEBRUARY 22, 2024

This is a complete list of the most important AI statistics every marketer needs to know in 2024. This section presents key statistics highlighting the rapid growth of both general AI and generative AI markets. Here’s a summary of what you’ll learn: 1. AI Market Size 2. billion in 2022) and accounted for approximately 17.5%

Transform 89

Transform B2C User-Generated Communications 89

Search Engine Land

DECEMBER 6, 2023

With ~230 million users in the U.S. By providing brands with precision audience targeting, comprehensive reporting and the flexibility to change out ad creative when needed (among other benefits), CTV has transformed television into a performance advertising channel akin to social media and search. And they aren’t alone on this front.

Advertising 113

Advertising Advertisers Transform Manufacturing 113

Martech

DECEMBER 6, 2023

With ~230 million users in the U.S. By providing brands with precision audience targeting, comprehensive reporting and the flexibility to change out ad creative when needed (among other benefits), CTV has transformed television into a performance advertising channel akin to social media and search. And they aren’t alone on this front.

Advertising 108

Advertising Advertisers Transform Manufacturing 108

Marketing Insider Group

JANUARY 8, 2024

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. AI algorithms can analyze data patterns, understand user preferences, and optimize content for maximum impact. Need assistance with effectively leveraging AI for marketing?

Key Performance Indicator 102

Key Performance Indicator Transform Marketing Mix Marketing 102

Search Engine Land

FEBRUARY 21, 2024

This article explores how SEO can strategically collaborate with other marketing channels to enhance brand visibility, build trust, and create a cohesive user experience throughout the customer journey. This synergy between podcasts and SEO transforms them into potent tools for creators to build connections with a diverse audience.

Customer Journey 115

Customer Journey SEO Customer Transform 115

Use Insider

MAY 6, 2024

To promote ethical WhatsApp messaging strategies, WhatsApp has introduced “per-user marketing template message limits” in its latest release. Let’s take a look at some fool-proof messaging strategies that will help you secure a place in your users’ WhatsApp inbox.

Transform 52

Transform User-Generated Promotion Price 52

Chief Martec

JANUARY 1, 2024

Welcome to 2024! I expect this will be a transformative year in martech. The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes.

Transform 108

Transform User-Generated Customer Journey Advertising 108

Hubspot Marketing

DECEMBER 19, 2023

As we speak, Amazon sellers generate optimized product listings at scale and automate mundane tasks. More specifically, AI services can generate optimized titles, bullets, and descriptions in seconds using machine learning. Users pay attention first to the images, but sellers don't.”

Price 91

Price Transform User-Generated Market Trends 91

Welcome Software

JANUARY 12, 2024

Here’s the thing: it’s 2024 and I can be the same old me but with a fleet of powerful new sidekicks. Augmentation for other core strategic skills : Data analysis with a co-pilot makes it so much easier to stay creative without missing a beat from all the data my strategy generates. Like I said, same old me.

Content Marketing 40

Content Marketing Transform User-Generated Marketing 40

Sprout Social

MARCH 25, 2024

Here are three benefits of using Instagram Reel hashtags for your business: Make your content easier to find Hashtags can put your content in front of a larger audience, including users who don’t follow you on Instagram. Focusing on users who match your buyer personas will. Let’s dig in.

Branding 86

Branding Fashion Food Transform 86

Backlinko

MARCH 13, 2024

Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research Statistics (Highlights) The global market research industry is forecasted to bring in $140 billion in revenue in 2024. Market measurement 15% User experience 12.4%

Market Research 87

Market Research Non-Profit Transform Marketing 87

Rock Content

MARCH 26, 2024

By sharing our process, we hope to give you insights on how to infuse your AI-generated content with a genuine human touch, ensuring it not only reaches but also connects with your audience in meaningful ways. As AI-generated content becomes more common, it’s easy for your message to get lost in a sea of automation.

Transform 88

Transform User-Generated SEO Branding 88

Customers.ai

JANUARY 2, 2024

I was inspired to innovate in the field of lead generation. Transform site traffic into actionable leads (email + contact info) while enhancing the user experience. Generative AI for Tailored Emails : We already touched on the fact people want personalized messaging. Thus, Customers.ai What is Customers.ai? can help you?

Transform 118

Transform Outbound Marketing CRM B2C 118

Rock Content

DECEMBER 12, 2023

E-commerce websites generated 856.8 At the basic level, this software will: Allow site users to search for products Provide a digital shopping cart Handle the payment process Many platforms do much more than that, though. Search for reviews on the internet to see what current and past users say about the platform.

Price 52

Price Shipping Transform Customer loyalty 52