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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

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2024 Predictions: Social media’s evolution

Martech

The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Here are some ways that marketers will leverage social media in 2024. As the vitriol ramps up in an election year, will users opt out? “We Gartner consumer data shows that total ad avoidance (e.g.

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2024 Marketing Trends for Fractional CMOs: A Guide

Duct Tape Marketing

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. But let me be upfront: I approach the concept of “trends” with a healthy dose of skepticism.

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Effective SEO Strategies for Manufacturers and Industrial Companies in 2024

Tiecas

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. I will provide actionable insights to help you elevate your online presence and beat the competition by using proven SEO strategies based on my experience and industrial marketing expertise.

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28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

So, what are the best B2B marketing tools to add to your arsenal right now? Try it Free, No Credit Card Required Get The X-Ray Pixel Lead Generation Tools The following B2B marketing tools have everything required to convert more prospects into customers. B2B Marketing Tool: Metadata.io Metadata.io Although Metadata.io

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The amazing turning point when martech systems complexity and martech UX complexity diverge

Chief Martec

Welcome to 2024! The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech.

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Integrating SEO into the multichannel customer journey

Search Engine Land

This article explores how SEO can strategically collaborate with other marketing channels to enhance brand visibility, build trust, and create a cohesive user experience throughout the customer journey. Leveraging SEO for a unified customer experience It’s crucial to understand how various marketing channels all work together.