Martech

JANUARY 16, 2025

digital advertising will see a 7.3% year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. This year, advertisers will be more selective, focusing on emerging high-growth channels like RMNs and CTV.

Advertisers

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% Processing.

Retail

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertisers

Hootsuite

NOVEMBER 28, 2024

pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Bonus: Download a free guide that teaches you how to make money with Pinterest advertising in six easy steps, using the tools you already have. Try it free today.

Gen Z

Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? Organic marketing is all about naturally attracting your audience to your brand or business.

Gen Z

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Ad spending in the Australian influencer advertising market is likely to reach US $589 million (AUS $929 million) in 2025. The 2025 Sprout Social Index Australia found that 24% of users intend to increase their social media use in 2025.

Influencer Marketing

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. Consider also including other regions in your Father’s Day advertising strategies.

Advertisers

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% During the summer of 2024, larger advertising agencies made moves into the influencer marketing space , most notable with Publicis Groupe acquiring Influential. The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. to reach $9.29 year over year.

Influencer Marketing

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? In 2025, marketers will likely continue the cookieless journey they started the year before, diving deep into new, long-term strategies. In 2025 and beyond, cookies are still set to disappear – even from Chrome. It’s just a matter of time.

Advertising

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. Digital share: Digital ads (including streaming, online news, and magazines) could make up 82% of total revenue in 2025. next year and a further 3% in 2025.

Transform

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. Google (which has its own CTV offering) recently said advertisers can now use IP addresses for privacy-safe targeting in Google campaigns.

Branding

Buffer Marketing

FEBRUARY 6, 2025

In the paid advertising route, you put money behind your TikTok content so the platform pushes it to potential buyers. For the other technical aspects, follow this checklist: 💡 Learn more : TikTok Algorithm Guide 2025 2. TikTok advertising First things first: Using the ads manager requires you to have a TikTok business account.

SEO

Buffer Marketing

MAY 5, 2025

Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand.  In this fully updated guide, you’ll find all the current Facebook ad dimensions, file types, and technical details you need to create standout ads in 2025.  💡 New to advertising on Facebook?

Advertisers

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Its fun math, we promise.)

Gen Z

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. Full story: Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome More Google Marketing Live 2025 news Googles Product Studio is getting a proactive AI boost.

Transform

Hootsuite

FEBRUARY 27, 2025

The most viewed channels on YouTube are music and childrens content As of January 2025, the top five most popular channels on YouTube are: Wiz Khalifa Music (5.99 YouTube advertising stats Make the most out of your YouTube advertising strategy with these YouTube ad statistics. billion monthly channel views) Wow Kidz (5.02

Gen Z

Sprout Social

APRIL 28, 2025

million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post? million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 In 2025, Reddit announced that its considering paywalls for specific subreddits.

Branding

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

Digital Marketing

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. March 2025 : Google Ads will disable creation of new VACs. What’s next.

Food

Martech

DECEMBER 20, 2024

“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking about a way to connect all the touchpoints and to be more personal, to tailor that message. The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. Processing.

Retail

Hubspot Marketing

JUNE 10, 2025

The Unstereotype Alliance studied 300+ global brands and found that those who create inclusive advertisements brought in 5% higher short-term sales and 16% higher long-term sales, as well as a 62% higher likelihood of a brand being a customer's first choice. The study results tell me that inclusive marketing resonates with consumers.

Fashion

illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. The medium is set to continue its trajectory in 2025, with projections estimating over $67 billion in ad spend, representing around 20% of total digital ad spending. Retail media is evolving. growth predicted for overall digital ad spending.

Retail

DirectMail2.0

DECEMBER 4, 2024

“It’s been a very accomplished year for us, and we have even more to look forward to in 2025 as we merge the gap between AI and direct mail to maximize mail performance and response to ensure marketers immediately see results.” ai is currently scheduled for a Q1 beta release in early 2025. The long-awaited DM20.ai

Direct Mail

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. Check out our step-by-step guide to Facebook advertising. This data is also valuable for ad targeting if you want to explore Facebook advertising. Ready to dig deep? Ready to try it?

Gen Z

illumin

JUNE 6, 2025

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. Made for marketers Learn how illumin unlocks the power of journey advertising Get started!

Gen Z

illumin

JUNE 18, 2025

Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels. UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. What is audio advertising? What is audio advertising?

Advertisers

Martech

MARCH 4, 2025

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. That’s according to Samsung Ads’ Q1 2025 “Ahead of the Curve” report. Email: Business email address Sign me up! Processing.

Advertisers

Martech

APRIL 17, 2025

Google created an illegal monopoly in the online advertising industry, a Federal judge ruled. The ruling is expected to fundamentally reshape online advertising Email: Business email address Sign me up! The Court found that our advertiser tools and our acquisitions, such as DoubleClick, dont harm competition. Processing.

Advertisers

Hootsuite

NOVEMBER 7, 2024

Some of the methods suggested are targeted advertising and customized content. A tool like Hootsuite Social Advertising allows you to use advanced targeting while managing ad spend and performance across platforms alongside your organic content, all in one place. Try it free today.

Branding

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Dig deeper: 2025 predictions for top B2B paid media channels 2. This is particularly useful for B2B advertisers looking to reach specific companies or job roles. Job function. Dig deeper: Mar keting on LinkedIn : What you need to know 4.

Advertisers

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands.

Social Media Marketing

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z

Martech

DECEMBER 11, 2024

This could change how advertisers manage and use video content. Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025. This could change ad strategies for 2025. Why we care.

Advertising

Sprout Social

JULY 23, 2025

According to Sprout Social’s 2025 Influencer Marketing Report , nearly half of influencers charge anywhere from $250 to $1,000 per post—but 71% offer discounts for long-term partnerships that involve multiple posts, which makes ongoing collaborations more budget-friendly for brands.

Affiliate Marketing

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1.

Gen Z

Buffer Marketing

APRIL 7, 2025

To understand how engagement is evolving, we decided to look at median engagement rates over the year between January 2024 to January 2025. Engagement patterns between January 2024 to January 2025 Engagement rates don’t exist in a vacuum. By January 2025, it had risen to 8.01%. By January 2025, it had adjusted to 0.61%.

User-Generated

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. For example, it presents unique discount codes or advertisements based on previous orders, customer preferences, location and more. Processing.

User-Generated