Buffer Marketing

DECEMBER 4, 2024

Data and insights : A larger following provides more comprehensive analytics. Start by diving into your TikTok analytics. Are they millennials who love travel? Keep an eye on your analytics, listen to your audience, and be ready to pivot your content strategy when needed. Are they mostly teenagers interested in fashion?

User-Generated 96

User-Generated Fashion Gen Z Analytics 96

Sprout Social

JUNE 25, 2025

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Another third of all consumers anticipate making more purchases from social networks in 2025, a number that rises to nearly half among Gen Z, per the Index.

Gen Z 88

Gen Z Millennials User-Generated Influencer Marketing 88

SocialPilot

JULY 14, 2025

Getting seen on social media in 2025 isn’t just about posting more—it’s about posting smart. The Real Role of Optimizing Your Social Media in 2025 Social Media Optimization /səʊ.ʃəl ˈmiː.di.ə How to Format for Each Platform in 2025? With over 5.31 LinkedIn: Stick to 3. How to Let Social Signals Guide Your Strategy?

Real Estate 59

Real Estate User-Generated Social Media Marketing Promotion 59

Buffer Marketing

JUNE 30, 2025

Check out these 13 smart, doable strategies to get more followers in 2025. You have no idea how happy it made my millennial heart to discover that Alice DJ’s Better Off Alone is trending. Here are some Instagram tips, strategies, and hacks to create, edit, and distribute your Instagram Reels in 2025. 

Millennials 75

Millennials Branding Analytics Social Media Marketing 75

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. Millennials: 42% of content creators 8. 6 in 10 content creators have full-time jobs.

Gen Z 52

Gen Z Transform Millennials Advertising 52

SocialPilot

JUNE 26, 2025

The statistics for 2025 show that there are 5.24 It has a dominant hold on Gen Z and millennial audiences globally. With the launch of social networking sites like Facebook, YouTube, and Twitter, the number of people actively engaging in social networking has only risen. billion active social media users worldwide.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Hootsuite

MAY 1, 2025

Great influencer marketing efforts in 2025 are built on alignment between brand goals and creator authenticity, whether youre working with a micro-influencer or a macro-influencer with a massive follower count. 36% of millennial consumers trust recommendations from people they follow more than traditional ads. Specific targeting.

Influencer Marketing 94

Influencer Marketing Affiliate Marketing Marketing Marketers 94

Sprout Social

MAY 19, 2025

2025: Continues to grow and add new features like blue-check account verification and Trusted Verifiers. According to the Q2 2025 Sprout Pulse Survey, 48% of global social media users plan to spend more time on new / emerging social platforms (like Bluesky) over the next six months. What do users like about the Bluesky app?

Gen Z 84

Gen Z Millennials Branding Place 84

SocialPilot

JUNE 19, 2025

Quick Look: Trending Social Media Content Types in 2025 Stay ahead of the curve with this snapshot of the most effective, AI-enhanced social content formats right now. The company often breaks down marketing tips, sales strategies, or analytics insights into bite-sized slides that are easy to swipe through.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Marketing Insider Group

APRIL 29, 2025

Meet the 2025 B2B Buyer: Digital-First & Demanding The face of the B2B buyer is changing fast. Millennials and Gen Zers now represent more than 70% of B2B buyers.[2] Case studies, honest product comparisons, transparent pricing, third-party reviews, and trust signals (like certifications or customer logos) are table stakes in 2025.

CRM 89

CRM Price Whitepaper Thought Leadership 89

SocialPilot

MARCH 10, 2025

They make brands feel human, witty, and relatable, which is exactly what our audiences crave in 2025. Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X? Aidan Brannigan 3. Are they more formal or casual in communication?

Gen Z 52

Gen Z Branding Entertainment Marketers 52

Sprout Social

MAY 19, 2025

Gen Z and millennial audiences offer the greatest potential for influencer impact. Influencer analytics tools and management platforms are invaluable in bridging that gap and providing the data you need to measure impact. Keep in mind that the data available for measurement can vary between social networks.

Influencer Marketing 56

Influencer Marketing Gen Z Marketing Marketers 56

Martech

JULY 18, 2025

But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen. billion visits by February 2025. The target demographic is often identified as Gen Z/Millennial men. LinkedIn usually gets that attention.

Gen Z 71

Gen Z Millennials Marketing Marketers 71

Martech

FEBRUARY 19, 2025

While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. of TikTok’s US user base are Millennials. That delay ends on April 5, 2025. 18, 2025, the day before the ban took effect, the app briefly went dark.

Gen Z 123

Gen Z Law B2C Entertainment 123

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. Billion in 2025.

Millennials 278

Millennials Whitepaper Gen Z Transform 278

Sprout Social

FEBRUARY 24, 2025

According to our 2025 Sprout Social Index , 93% of consumers think brands need to combat misinformation more than they do today. According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. Conversions?

Marketing Strategy 82

Marketing Strategy Gen Z Finance Social Media Marketing 82

Martech

MAY 27, 2025

That’s even more pronounced among younger consumers, with 42% of Millennials and 37% of Gen Z in the “very likely” category. Data via Wunderkind’s 2025 May Marketers/Consumer Tariffs Impact report. ” That explains why 48% of marketers said first-party data growth is their top opportunity for 2025.

Branding 114

Branding Gen Z Price Retail 114

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Big data, supported by AI and predictive analytics, is also helping brands to learn more about their audience and customers. million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Neil Patel

NOVEMBER 26, 2020

billion in 2020 to $388 billion in 2025. The consultancy expects online luxury sales to triple by 2025 when almost one in five personal luxury sales will happen online. If you don’t already have Google Analytics tracking in place, now’s the time to set it up. Or they can do both, like Supreme. Luxury Marketing Trends.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Backlinko

JUNE 15, 2024

billion in sales in 2024 and 2025, respectively. Among UK and US shoppers, Temu is most popular among millennials (ages 25-42) with a 21% adoption rate, followed by Gen X (43-55) with a 20% rate. billion Q3 2023 $5.16 billion Q4 2023 $6.62 billion Temu is forecasted to bring in $37.13 billion and $50.67 million orders on Temu in 2023.

Gen Z 79

Gen Z Millennials Retail Fashion 79

Businesses Grow

MARCH 18, 2024

Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. Articulating a narrative about the future makes you think through the implications of trends. Very useful. The first research on Gen Alpha was interesting.

Gen Z 132

Gen Z Energy Transform Thought Leadership 132

SocialPilot

JANUARY 15, 2024

Video ad spending is expected to reach $456 billion by 2025. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Advanced video analytics software is used by 35% of businesses to measure the performance of their video content. Video Content Marketing Stats on Ad Spending 66.

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Econsultancy

DECEMBER 3, 2021

As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as next year, ahead of previous expectations that it would happen in 2025. This marks apparel as the most sought-after ecommerce product, cross-border.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

SocialPilot

MAY 8, 2025

These are the real Instagram Reel trends from 2025 that people are using to tell stories, drop jaws, and grow their reach. May 2025 Instagram Reels Trends List 1. May 2025 Instagram Reels Trends List 1. April 2025 Instagram Reels Trends List 1. Let’s get into it. Keep visuals sincere and straightforward.

Energy 59

Energy Transform Fashion Gen Z 59

Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. As the spending power of these digital natives increases, the size of social networks will also continue to grow, reaching over 243 million social network users in the U S by 2025.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Econsultancy

MARCH 4, 2022

As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as 2022, ahead of previous expectations that it would happen in 2025. by 2025, half a percentage point higher. in the last 10 years, and is forecast to drop to 3.2%

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Econsultancy

DECEMBER 13, 2021

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertising 52

Advertising Advertisers Retail Shoppers 52