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How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. .” Consider outsourcing for specialized needs.

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2025: The Year of AI-Ready Data!

MarketingOps

If 2024 was the breakout year of AI, 2025 will mark the beginning of widespread enterprise AI adoption – And this means : We need to be ready. While this article is focused on marketing operations, the same concept applies to those working in operations, data, BI, and analytics. AI wont deliver ROI without proper data.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. Check out our guide to using social media analytics and the tools you need to track them. It’s not in the strategy, Linda!

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Top 5 Takeaways: Boost Customer Engagement and Lead Generation in 2025

verse.ai

With lead generation laws set to change in early 2025 , things are about to get even harder for sales and marketing teams. Takeaway #5: Prioritize first-party lead generation The 2025 FCC ruling on lead generation Why first-party leads? In addition, moving into 2025, first-party leads will be essential for legal compliance.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Research and analytical skills. A social media coordinator is the top priority hire for 2025 in marketing teams, according to HubSpot’s 2025 State of Marketing. Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ?

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6 Marketing Strategies That Will Help Your B2B SaaS Company Stand Out

Marketing Insider Group

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. Some of the ways to understand your customers include: Market research Customer interviews Polls and surveys Community engagement Audience research tools like Google Analytics 2.

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The 9 SEO KPIs You Need to Know to Track Your Organic Growth in 2025

Animalz blog

How to measure it: Track organic traffic in Google Analytics 4. How to measure it: Track time on page in Google Analytics 4 using the “Average engagement time” metric, which measures active engagement rather than simple time elapsed (so all our open tabs dont count toward time on page).

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