Hubspot Marketing

JUNE 30, 2025

A social media coordinator is the top priority hire for 2025 in marketing teams, according to HubSpot’s 2025 State of Marketing. Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ?

Management 112

Management Inbound Marketing Marketers Marketing 112

Businesses Grow

DECEMBER 16, 2024

Aaron Hassen, Chief Marketer at AH Marketing and host of Business with Humans YouTube series B2C channels are also B2B channels. Forrester predicts that more than 50% of B2B buyers, particularly younger ones, will rely on social media and their value network to help make purchase decisions in 2025. The fastest growing B2B channel?

Gen Z 101

Gen Z Marketers Marketing B2C 101

Animalz blog

JULY 22, 2025

Before that I was with some other brands, Both on the B2C and B2B side. Can you paint a picture of us for us, of what it was like when you first started and then what is it like, you know, in May of 2025? I am a content marketer. I was a reporter before that and worked in ad agencies. Mallory Russell [00:01:53]: But I love content.

SEO 57

SEO Customer Journey Thought Leadership Place 57

Animalz blog

FEBRUARY 27, 2025

Season Introduction with Ty and Tim (This Episode) February 27, 2025 Ty and Tim kick off the season by exploring why AI and content was the clear choice for the podcast’s return, sharing their own AI workflows, and previewing what they hope to discover from our lineup of pioneering guests. Kyle Coleman – CMO at Copy.ai

SEO 62

SEO Content Marketing B2C CMO 62

Animalz blog

MARCH 27, 2025

Season Episodes Season Introduction with Ty and Tim February 27, 2025 Ty and Tim kick off the season by exploring why AI & content was the clear choice for the podcast’s return, sharing their own AI workflows, and previewing what they hope to discover from the lineup of pioneering guests. Kyle Coleman – CMO at Copy.ai

SEO 57

SEO Content Marketing Transform Personalized Marketing 57

Martech

MAY 2, 2025

On January 24, 2025, without a push from anyone, Target joined the herd of lemmings stampeding over this cliff. On the day of its announcement, Target stock was $138; on April 29, 2025, it was $96.50. Trump took office, corporations rushed to say they had seen the error of their ways and would end the terrible reign of DEI.

Shoppers 107

Shoppers Retail Marketers Marketing 107

Hubspot Marketing

APRIL 14, 2025

Welcome to AIs biggest role within marketing teams in 2025. As 2025 unfolds, I believe well see a shift in tool adoption, from ICs experimenting with ChatGPT to deeper integration into everyday workflows. In 2025, I think well see AI become the marketing teams branding copilot. Marketers have toyed with AI for several years.

Branding 114

Branding User-Generated Price eCommerce 114

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Mobile marketing has always been challenging, especially for B2B companies and B2C companies that offer complex products. Focus on revenue attribution.

Transform 176

Transform CRM B2C Marketing Automation Platform 176

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership.

CMO 127

CMO Communications Finance B2C 127

Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We We have a target of 90% by 2025 which is challenging, but we’re well on our way to achieving that.” Curbing marketing emissions.

Advertisers 117

Advertisers Advertising Marketers Marketing 117

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

APRIL 14, 2025

Welcome to AIs biggest role within marketing teams in 2025. As 2025 unfolds, I believe well see a shift in tool adoption, from ICs experimenting with ChatGPT to deeper integration into everyday workflows. In 2025, I think well see AI become the marketing teams branding copilot. Marketers have toyed with AI for several years.

Branding 53

Branding User-Generated Price eCommerce 53

Econsultancy

DECEMBER 13, 2021

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertisers 52

Advertisers Advertising Retail Shoppers 52